The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. They always seem to be the last thing you get round to doing, so all of a sudden you have a stack of them to write with fast-approaching deadlines (and that’s on top of your client work). So, perhaps try writing an entry the same way.

Measurement 156

Measurement Case Study Creativity Course 156

Onclusive

FEBRUARY 2, 2022

This is where your research on what impactful authors write about and in which style comes in handy. Since you’re writing to real people and not just email addresses, your communication must create and nurture a connection. Then answer this question in your intro. Explain how the story will benefit the reader.

Pitching 195

Pitching Data Technology Storytelling 195

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. The Boing Boing blog is an eclectic compilation of mostly weird and under-the-radar entertainment, political, sports and science stories usually illustrated with video. Better Writing Blogs. Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. New ways to measure the combined impact of public relations and marketing will likely emerge. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 192

Writing Communications Marketing B2B 192

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome. In fact, storytelling compels users to convert more effectively.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Waxing UnLyrical

DECEMBER 14, 2015

How to Develop Meaningful PR Measurement. Why: “By creating the metrics that you want rather than acquiescing to what is available, you can make your work much more effective,” writes Jim Dougherty. Storytelling through the Eyes of a Child. 3 Tips for Getting Your Online Video Act Together for 2016.

Storytelling 0

Storytelling Video Leadership Writing 0

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Video gets even bigger. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

MAY 29, 2018

Of the 155 respondents, more than 120 took the time to write in answers this post is designed to share some of them that stood out. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. 9) “That reporters don’t write corporate profiles, they cover NEWS.”.

Corporate 74

Corporate Communications Survey Employee 74

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. of internet users worldwide watch digital videos each week.

Video 87

Video Publicity Marketing Analytics 87

Shift Communications

DECEMBER 11, 2015

Moving forward using “data” will not be enough, just as writing a few tweets and blog posts didn’t mean implementing real strategies back in the early days of social. Consider how your content works on mobile, and how to make your visuals represent well with shorter, punchier writing. Measurement Continues to Evolve.

Marketing 60

Marketing Mobile Pinterest Analysis 60

MaccaPR

JULY 24, 2019

Dove’s video shows a surprising number of women entering through the “Average” door. The video, and accompanying survey of 6,400 women about how they perceive beauty in themselves, received national media coverage from Fortune to Time magazine and sparked a conversation about what beauty means. Fill Your Storytelling with Purpose.

Corporate 116

Corporate Retail Policies Employee 116

Karen Freberg

NOVEMBER 30, 2018

Dennis Yu, who is one of the best people out there in the business for analytics and measurement, flew out to Louisville JUST for this class! Testing out new tools for storytelling. This was a perfect tool for video editing on the go, and create videos to be immediately shared to social. Can’t thank you enough!

Groups 66

Groups Tools Video Storytelling 66

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” How has your PR education prepared you for your career?

Education 150

Education Training Course Social Media 150

Cision

APRIL 6, 2015

The most popular podcasts are long-form, and have an overwhelming majority of listeners / viewers (podcasts can be audio or video). Search engines don’t listen to and deduce context from audio (at least not as of this writing). Don’t use listens to measure success. The odds are stacked against you as a podcaster.

Engineering 120

Engineering Tools Examples YouTube 120

Solo PR Pro

JANUARY 7, 2019

Write concise content that could be read aloud in answer to a question. In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. Source: [link]. Find other keywords to explain and tag your topic, so it aligns with how people search for it.

Trends 45

Trends Google Crisis Management Data 45

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. storytelling, etc) to the dark side of social media (ex. Now, as we enter 2021, we have lots of books covering social media, management, and key areas in the field like measurement, influencer marketing, and more!

Social Media 88

Social Media Media Resources Creativity 88

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. But that doesn’t mean it’s easy.

Storytelling 140

Storytelling How To Software Small Business 140

Waxing UnLyrical

DECEMBER 24, 2010

Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Just imagine how many people were telling these stories, for them to have survived, in some shape or form, to the point where they were recorded in writing. That little video took us all by storm.

Publicity 86

Publicity Creativity Measurement Twitter 86

Beyond PR

SEPTEMBER 6, 2016

Although most of us were introduced to Hamill as the young Jedi Master, his career reaches far beyond the Star Wars universe to television, Broadway, video games, comic books, audio books and more. Players of the Wing Commander video game series know him as the series protagonist. Think about your current audience.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Research, measurement, optimization and patience are key to success. Summing up the panelists’ remarks, Christine writes that journalists must “become familiar with audio and video. Do you see any patterns in pickup?

Media Relations 40

Media Relations Media Journalism Print 40

Karen Freberg

SEPTEMBER 1, 2017

For the past few years, I have tried to write about some teams I am really excited about seeing for the upcoming year, and what were some initial trends I saw happening in the industry. Great longform storytelling. They have been innovative especially on the FB Live video feature. Awesome job, Russ!

Sports 45

Sports Social Media Trends Media 45

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Video may be the most trusted content in B2B . A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” Read more: Is Video Worth the Cost in B2B Marketing?

B2B 116

B2B Marketing Survey Software 116

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

DECEMBER 22, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Data, storytelling and blogging of grow in importance. Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ). Source: PR Measurement ).

Survey 176

Survey Marketing B2B Study 176

Waxing UnLyrical

AUGUST 24, 2016

For professionals, the same holds true with video. Everyone knows video is the next big thing; yet, I find many people struggle to grasp multimedia measurement. I could write a book about it; I could also write two sentences. There’s more to the equation, in particular when it comes to measuring multimedia.

Measurement 40

Measurement Brand Branding Video 40

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. This can mean digital video, creative Instagram posts, and inbound marketing techniques. Today, everything is measurable and measured. Embracing a new content model.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Burrelles Fresh Ideas

JULY 25, 2023

Related read: PR Measurement: An Integrated Approach There’s no mistaking that effectively reaching a target audience is the most important aspect of getting people to take a hard look at and possibly even purchase products. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie.

Tools 74

Tools System How To Software 74

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Craig Dekshenieks | Aderant. 10) A pullback on PPC.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Write down your objectives. Is your story best told through video? Register now!

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Beyond PR

JANUARY 18, 2018

In this webinar, we dove into how the decline of advertising has affected and even elevated earned media, as well as how earned media deserves a second look now that we have technological innovations that have changed how we measure results. We now have the tools to measure earned media from awareness to shopping cart conversions.

Media 75

Media Advertising Advertising Measurement 75

Sword and the Script

MARCH 3, 2020

It’s also adding a service where the OnePitch team will write an inquiry for a reporter and it has added “location filtering for pitches.”. b) Getting on the same page about storytelling via MuckRack and Michelle Garrett. And what are we actually talking about when we use the word ‘storytelling?’”.

Pitching 78

Pitching Instagram Survey Data 78

Critical Mention

FEBRUARY 10, 2018

From the latest solution or platform to how to measure the value of what you’re doing, to how to improve upon your last campaign, the learning never ends. Storytelling is our game . Today, storytelling is a buzzword. There’s always something to learn . The public relations industry is constantly evolving. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125