5W PR

SEPTEMBER 20, 2023

Tapping into culture for travel PR strategies requires a thoughtful approach that combines authenticity, storytelling, and engagement to create memorable and immersive travel experiences. Storytelling Authentic storytelling is the cornerstone of successful travel PR campaigns.

Travel 78

Travel Strategy How To Local 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. The internet and social platforms are key tools for storytelling, brand management and connection. A strong understanding of digital and social media platforms is a must.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

NOVEMBER 16, 2017

Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. Interested in an AirPR demo ?

Media 186

Media Measurement Software Storytelling 186

PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. Or, I photograph and video document and share it. There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay.

Storytelling 60

Storytelling Tourism Travel Local 60

Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? About Seth Gilpin.

How To 282

How To Storytelling B2C Measurement 282

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement. Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

DECEMBER 6, 2017

PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant. When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend.

How To 223

How To Marketing Storytelling Measurement 223

Beyond PR

NOVEMBER 9, 2017

In this video, Baer tackles the issue of why earned media continually takes a back seat to paid and owned media. Click the image to view the video or read the transcript below. And second, digital offers inherent measurability that is difficult and expensive to match offline. The challenge has been on the measurement side.

Video 66

Video Marketing Media Measurement 66

Inbound PR

AUGUST 21, 2018

Because let's face it, what PR people excel at really is storytelling, often in the written form. But when I joined HubSpot and had to master inbound marketing , I had to nail down on the numbers game and think with measurement in mind from the start. And I think we all agree that measurement is not PR's forte.

Video 49

Video Storytelling Measurement Study 49

PRSay

OCTOBER 25, 2023

Your guests are naturally gifted storytellers. Many podcasts these days have a companion video component. Did you think about including video for “Your Mama’s Kitchen”? Also, we were afraid that [adding video to the podcast] would take the guests out of their comfort zones. You just follow that.

Interviews 111

Interviews Video Storytelling Measurement 111

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. It is no longer acceptable to proffer low grade activity measures.

Measurement 56

Measurement Storytelling Data Technology 56

The Resolution Blog

JANUARY 31, 2020

Know the basics Mary Whenman : “Advice for entrants: Learn the difference between objectives, strategy and implementation; and link the measurement and evaluation to the objectives.” Then Make Sure Your Entry Matches Michael White : “As an occasional judge, I read backwards from measurement. A good video with a strong story arch?—?clearly

Measurement 156

Measurement Case Study Creativity Course 156

PRSay

OCTOBER 12, 2018

Crunching numbers (data and measurement) was a hot topic as well. On data and measurement: “It’s not activity-based and about a book of news clips. On visuals: “If you’re not using video or visuals for communications then you’re missing out on a huge chunk of audience.” Join the group here.

Conference 95

Conference Internal International Storytelling 95

Onclusive

FEBRUARY 2, 2022

This could include documents such as fact sheets, assets such as images, videos, success stories or customer quotes, or supporting data, research and methodology. What will help them bring it to life and make it engaging? Which key facts or data points are important?

Pitching 195

Pitching Data Technology Storytelling 195

Cision

AUGUST 23, 2017

As a PR pro, you must have heard a thousand times about emotional storytelling. Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. Share Relatable Stories. However, is this enough boost your PR?

Digital PR 251

Digital PR How To Small Business Analysis 251

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. The nature of a perpetually-online world means radical transparency, which in turn means disastrous reputational damage is a tap of a video button on a smartphone away. The Big Picture. The world as a whole is moving faster than ever.

Trends 161

Trends Publicity SEO Advertising 161

Buchanan PR

NOVEMBER 29, 2023

Leveraging User-Generated Content PR professionals understand the power of authentic storytelling, and social commerce provides an ideal platform for leveraging user-generated content (UGC). Businesses can encourage customers to share their experiences through photos, videos and reviews, creating a dynamic narrative around their products.

Social Media 80

Social Media YouTube Instagram Trends 80

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. “I’m sure everyone is going to say this, but it’s video, video, and more video. Search Engine Land. Social Media Examiner. DigitalMarketer. Search Engine Watch. MarketingProfs. Spin Sucks.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Barokas

DECEMBER 5, 2019

Video is now an integral part of marketing for all businesses. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers? How do you measure success? now want to know, “How can we go viral?”.

Strategy 78

Strategy Media Storytelling Pinterest 78

prTini

JANUARY 16, 2015

Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. And, since this is the first edition of 2015, I’m throwing in one extra tool for good measure. Compile photos, videos, social mentions and media placements into a virtual catalog. Here we go!

Storytelling 28

Storytelling Tools Resources Instagram 28

Prohibition

AUGUST 29, 2023

Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it. Utilise the power of storytelling to create a connection with your audience. Measure success : Set metrics to measure the success of your food PR campaign.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Contently - Strategy

JULY 28, 2021

.” That data-driven approach comes to life in pieces like the 4WD/AWD Index , which uses CarMax data to look at where four-wheel drive and all-wheel drive vehicles are most popular in the country, creating a piece of visually engaging storytelling that can be repurposed across channels. Embracing video for Hero and Hub content.

SEO 103

SEO Automotive YouTube Video 103

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. New ways to measure the combined impact of public relations and marketing will likely emerge. Look for more PR shops to say they’re “data driven.”.

Publicity 162

Publicity Social Media Television Measurement 162

OnePitch

OCTOBER 20, 2022

What this piece is depends on the pitch – for one, it may be an interesting visual or dynamic video asset. What’s your best tip for measuring PR? We’re lucky to work in an industry where measurement has evolved by leaps and bounds. If you’re answering ‘yes,’ PR measurement is on the right track.

Media 96

Media Sports Agriculture Pitching 96

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. “It’s a really strong way to measure how deeply people are staying with us and engaging with that content.”

Travel 58

Travel Hotels Storytelling Content Marketing 58

Flack's Revenge

OCTOBER 25, 2017

My panel covered areas ranging from video, to engaging people with live events and products, and influencer and content marketing. Shareably storytelling/sharing. Simply Measured social analytics (“great competitor dashboard”). Branding and Thought Leadership. You can see the curated tweets below. Pixler photo editor.

Tools 120

Tools Enterprise Analytics Case Study 120

Landis PR

OCTOBER 25, 2021

It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Create video content with a point of view. Embrace storytelling. Measure. . ROI/KPI/LMNOP… whatever acronym you use, use that measurement method often. Get more active on a social network.

Healthcare 98

Healthcare Communications Measurement Resources 98

Cision

APRIL 7, 2015

As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. Content marketing is a crucial piece of content strategies. Original Programming.

B2C 120

B2C Content Marketing B2B Mobile 120

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I use my blog, PR Expanded , for video book reviews. However, your shout outs can also be in your own storytelling.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

DECEMBER 29, 2015

Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome. In fact, storytelling compels users to convert more effectively. Learn how to build a brand journalism program with Cision’s free white paper! Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Communications Conversations

OCTOBER 10, 2019

Among the areas where PRs said they would spend more: Video and visual comms. If I were a brand-side PR leader, I would be bolstering my budgets in the following areas–and here’s why: Video AND audio production. Yes, video storytelling is at an all-time high in terms of interest. Social media. Marketing.

Brand 79

Brand Branding Survey Conference 79

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. The Boing Boing blog is an eclectic compilation of mostly weird and under-the-radar entertainment, political, sports and science stories usually illustrated with video. Authentic Storytelling Project. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Stern + Associates

NOVEMBER 16, 2023

Shockingly, a 2020 survey measuring Holocaust awareness in the U.S. A captivating and powerful storyteller , one of Friedman’s central messages is that prejudice coupled with violence destroy both the victim and the victor. found that roughly two-thirds of those surveyed didn’t know how many Jewish people had died.

Survey 62

Survey Groups Storytelling System 62

wiredPRworks

NOVEMBER 18, 2020

For example, my intention for a recent video was: I want to have fun and I want people to learn how to streamline their marketing. The best way to convey your customer experience is via storytelling. My storytelling method is called CPR, which is Challenge Process Results. How are you going to measure your success?

Content Marketing 52

Content Marketing Marketing System Reputation 52

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success?

Strategy 258

Strategy Trade Shows Case Study Course 258

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124