Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” That’s when he started building a product in-house. PR tech news mentions. million in 2016.

Software 89

Software Pitching Measurement Enterprise 89

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. For Social Media, we like…. a match made in heaven).

Blogging 52

Blogging Marketing Pinterest SEO 52

Critical Mention

JUNE 19, 2019

Once you set your goals, you can set KPIs to measure your content’s success. You first need to figure out the need for your product or service and then focus on what problem it can solve. You first need to figure out the need for your product or service and then focus on what problem it can solve. Measure your results.

Content Marketing 128

Content Marketing How To Marketing B2B 128

The Resolution Blog

APRIL 23, 2018

Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. If there is just one clip with the wrong data the whole campaign measurement can be incorrect! List each new item in new rows. Break your coverage up into categories, which are noted per column?—?these

Data 120

Data Measurement Examples Tools 120

5W PR

NOVEMBER 28, 2018

While some things are more definite than others, there are a lot of aspects of a business that can’t be measured or evaluated accurately. Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result.

Marketing 68

Marketing Mobile Measurement YouTube 68

Sword and the Script

AUGUST 30, 2022

CommsTech does seem like the broader category. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. There just wasn’t enough news to merit a column in July, so I skipped a month. And now there’s a ton of news after the image… (click image for higher resolution). Focus on people.

Publicity 85

Publicity Survey Enterprise Pitching 85

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Building awareness of your brand/products/services and boosting your credibility. Supercharging SEO. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

PR 20/20

SEPTEMBER 17, 2019

If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Tracks include content strategy, core content concepts, future of content, and content management and measurement. MozCon is geared for SEOs (i.e. MozCon is geared for SEOs (i.e. Did you hear the news?

Conference 97

Conference Marketing Case Study Content Marketing 97

Buzzstream

AUGUST 13, 2018

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. Authority Measure. Introduction. Great outreach starts with a great list. It won’t hurt my feelings.

Google 117

Google Measurement Advertising Advertising 117

Sword and the Script

DECEMBER 24, 2019

Read more: New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes. For B2B product companies that number came in at 7.1% In addition, “36% are concerned about journalist safety.”. 6) CEOs think CMOs are doing just fine.

Marketing 78

Marketing Publicity Survey Study 78

NewsWhip

MARCH 31, 2021

Because one of those sounds a bit like SEO, one sounds a bit like influencer marketing. I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

NOVEMBER 22, 2016

In my experience, I’ve had success with the following four categories: 1) Use Facebook to build your own audience. Facebook ads are an effective approach for B2B to get the news out, but you have to think differently about targeting. Look for those places on Facebook where people congregate for news.

B2B 60

B2B Facebook Marketing Social Media 60

ZudePR

JUNE 6, 2016

Have you installed every productivity app and extension known to man? Learn new habits? Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. My new deep work routine. GET THE PDF + BONUS 51 DEEP WORK PRODUCTIVITY TIPS. Do you struggle to get stuff done? Achieve things.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Their value and success will be measured by outcomes, not outputs.”. However, these digital-savvy firms are in short supply.

Agency 40

Agency Marketing Financial System 40

Waxing UnLyrical

DECEMBER 28, 2010

And as this story is told over and over again, that people will use our services, buy our products, donate to our causes, etc. Ive recently have been thinking about this a lot lately while looking at my Twitter stream or Facebook News Feed. So integrating traditional and social channels into our outreach is just the beginning.

Publicity 95

Publicity Facebook Twitter Measurement 95

ZudePR

JULY 20, 2016

In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. 2: Discover What Space Works For You You have no idea how much time you are wasting (in terms of productivity) chained to your desk. Spot on, Wikipedia. I have no intention or desire to “grow the business”.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Do we really want that? Cheesier [.]

Blogging 73

Blogging Twitter Facebook Measurement 73

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? You own a business and want to increase sales. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

JANUARY 25, 2011

It’s a marketplace for buying and selling handmade products. The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. And why, once you’ve made said policies, you’ve gotta stick to them. and now Flickr is.

Policies 86

Policies Twitter Facebook Writing 86

Waxing UnLyrical

JANUARY 27, 2011

So what’s new about you ? My query made it clear that I wanted examples of success, and how it was being measured. But all of a sudden, S0-And-So is no longer available… but you still want me to do a book review/product giveaway that So-And-So is promoting. By now, everyone is some kind of social media “expert.”

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

JANUARY 26, 2011

.&# The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds. These “sponsored stories&# will only appear in the news feeds, and sidebar ads, of your Facebook friends, based on your privacy settings.

Facebook 107

Facebook Privacy Twitter Social Media 107

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. It’s also really important for SEO.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. It’s also really important for SEO.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Waxing UnLyrical

SEPTEMBER 14, 2010

It just means I think the media advisory format is one that’s easy to use and understand, and drives the point home, which is why I’ve recently been using it to explain how to set up your measurement program as well. Today, your news release can reach audiences you never expected it see in the past. Absolutely not.

Facebook 106

Facebook Twitter Education Industry 106