Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 168

B2B Blogging Study Marketing 168

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. 1) Measures of Visibility.

Measurement 73

Measurement B2B Blogging Corporate 73

The Resolution Blog

OCTOBER 7, 2015

Social media existed back then, as did blogs. “Do you realise the SEO juice that gives our company Dave?” SEO had nothing to do with me as a PR man and it was my intention to keep it that way. Do PRs Need to Know About SEO? Ditto the number of PR companies that have SEO specialists on their books.

SEO 120

SEO Content Marketing Social Media Agency 120

The Proactive Report

APRIL 12, 2018

Do they click a link, visit your site or blog, download content or buy the product? What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. How to measure News Releases in 2018.

Measurement 100

Measurement Social Media Google Analytics 100

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Social Media Google 74

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. 2) Blogging benchmarks. 1) Content marketing benchmarks.

Content Marketing 142

Content Marketing Blogging Study Marketing 142

Cision

JULY 22, 2016

From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. Use this feature to note the dates of when you send press releases, land a big piece of earned coverage, post a blog, launch a social campaign or distribute an email newsletter.

Analytics 120

Analytics Measurement Google SEO 120

PR Fuel

JANUARY 20, 2021

Why should you try writing press releases and do press releases work for SEO? Press releases for SEO is a strategy to raise your visibility and traffic. Read on nine things that you have to keep in mind when writing press releases for SEO. A press release for SEO can act as your advertisement for sales or giveaways.

SEO 52

SEO Engineering Writing Advertising 52

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Positive press drives SEO. Just as the large PR firms cast around for more lucrative and scaleable services to sell, marketers have come to value earned media results for its brand-building and SEO impact. Researchers looked at how people evaluated news stories, traditional ads, native ads, independent blogs, and branded blogs.

SEO 240

SEO Media Publicity Agency 240

Melissa Agnes

FEBRUARY 5, 2015

Apparently an experiment was recently conducted where 84 small business owners across different industries were emailed to see if they would be interested in hiring a company to perform negative SEO against their competitors. What is negative SEO? The consequences of performing negative SEO. Here are the results: 48% said yes.

SEO 124

SEO Crisis Crisis Management Engineering 124

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. Message optimization (SEO for PR). Measure how much. Your message matters.

Brand 370

Brand Branding SEO Communications 370

PR 20/20

APRIL 29, 2023

You’re on the road to establishing your association as a thought leader, improving your SEO, and engaging current and prospective members. Measuring the effectiveness of a content strategy requires defining goals and key performance indicators (KPIs) that align with your organization’s objectives. If you answered yes, great.

Measurement 70

Measurement Strategy Tools Social Media 70

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Social Media Analytics 140

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. Search marketing and SEO statistics. 1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. State of Blogging ). Search Marketing and SEO Statistics.

Social Media 124

Social Media Content Marketing SEO Media 124

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. 1) How long should a blog post be? So, how long should a blog post be?

Blogging 115

Blogging B2B Survey Social Media 115

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Through compelling video content, PR professionals leverage social media, traditional media, and industry blogs to expand brand awareness.

Video 133

Video Marketing Social Media Media 133

Shift Communications

DECEMBER 11, 2014

Facebook SEO. Which means, Facebook just established SEO for the entire archive of public posts. While we don’t have the tools (yet) to measure impressions or save searches as a feed to monitor, preparing for that eventuality without being obnoxious and keyword stuffing at the end of every post is key. Get your search on.

SEO 155

SEO Facebook Brand Branding 155

Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR Measurement Isn’t Quite the Same. What PR needs is a framework to think about measurement and organize itself to measure. Consumption.

Measurement 119

Measurement Social Media Analytics SEO 119

5W PR

NOVEMBER 16, 2016

The world of SEO and PR are now actively working together on joint projects with shared goals and visions. Below are seven ways in which SEO and PR successfully complement each other. Backlinking is the bread and butter for SEO. SEO specializes in identifying trending keywords and topics that are of interest. Backlinking.

SEO 90

SEO Social Media Media Trends 90

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. Done right, blogging attracts and converts prospects for less money than traditional methods.

Blogging 73

Blogging How To Writing Content Marketing 73

ImPRessions - Crenshaw Communications

JULY 10, 2019

From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. On top of that we must keep SEO and PR messaging in mind while trying to write entertaining prose that dazzles the reader. A blog-eat-blog world . Less is more.

Pitching 240

Pitching Writing Case Study SEO 240

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. The posts listed below are the those that were the most read as measured by clicks. Sorry, Press Releases Do Not Help Your SEO Anymore. SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum].

SEO 118

SEO Publicity Twitter Newspapers 118

Presspage

SEPTEMBER 5, 2018

When it comes to measuring success , public relations and corporate communications professionals tend to get the short end of the stick. ” And, with all the advances in technology today, there has to be a better way to measure success. Read more on building backlinks and improving your SEO here. Impressions.

Measurement 68

Measurement Media Reputation Brand 68

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 70

SEO Tools Google Engineering 70

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

SEO 184

SEO Case Study Video Film 184

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. The updates rewarded quality content and penalized spammy SEO tricks that had propelled dubious websites to page one of the search rankings.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Brand Branding Media 195

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Brand Branding Media 195

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video.

Social Media 177

Social Media Analytics Media Pitching 177

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

No measure of success. In the current environment, there’s a world of data available to help inform program strategy and measure success. A PR team must set forth a specific set of metrics from placements, to leads generated , to social mentions for any and all PR initiatives — and allocate budget for such measurement.

SEO 184

SEO Storytelling Publicity Reputation 184

Shift Communications

JULY 26, 2022

But we’re planning for a change in the narrative. While the labor shortage is still having an impact (and we’re still telling those stories), just this week, one of Wall Street’s biggest harbingers of a downturn, the yield curve, is sending signals — “stronger than it has been since late 2000” — of an economic decline.

Brand 78

Brand Branding SEO Crisis Communications 78

Contently - Strategy

APRIL 20, 2023

But to truly maximize content value, you need to have a way to measure your content’s impact. Content Value in Organic Traffic vs. Paid Traffic Organic traffic and paid traffic are two primary ways to drive traffic to your website or blog. The analytics are crucial for providing insight into the value of your production.

Content Marketing 78

Content Marketing Analytics SEO Strategy 78

The Resolution Blog

FEBRUARY 11, 2019

In more recent years it has become a very useful influence score for PR teams when planning media targets or measuring the success of coverage. For example, if blogs are a key target for you and a blogger you work with has been working hard to promote and grow their blog. How could this affect your reports?

SEO 120

SEO Google Comparison Engineering 120

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. Here are a few tips: 1.

SEO 75

SEO Engineering Social Media Pitching 75

PRSay

JUNE 20, 2019

Focus on SEO. Your mom might have told you about the benefits of sunscreen, but did she tell you about SEO? This might mean revamping old blog posts or looking up relevant keywords that can bolster your SEO footprint. With the right communications strategy, you can be sure that your content isn’t collecting dust.

SEO 148

SEO Content Marketing Brand Branding 148

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Social Media Agency Analytics 49

Shift Communications

OCTOBER 15, 2015

Unfortunately there is no silver bullet measurement tool. How did it affect social traffic and SEO? Maybe it’s not a great piece to pitch as is, but you can break it up into blogs for top of the funnel awareness, and leverage other means (syndication, targeted social advertising) to drive middle of the funnel consideration.

Measurement 60

Measurement Data-Driven PR Analytics Agency 60