Blogging for SEO: 7 tips

PR Daily

Blogging for search engine optimization (SEO) is one way to increase your visibility, but it takes more than just posting an article now and then. The best way to increase SEO for blogs is to be strategic. A version of this story original appeared on the company''s blog

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How to measure blogging efforts

Axia PR

Blogging is a great way to attract visitors to your website and convert them into customers. It’s also great for SEO and positions your company as a thought-leader in its industry. How do you know your blogging efforts are working? Owned media Blog Measurement

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Why today’s SEO requires a three-pronged approach

PR Daily

As we look ahead to 2020, and even the coming decade, brands managers will have to revamp their search engine optimization (SEO) tactics to stand out. . Brands often undervalue earned media and its impact on SEO. Branding Marketing Measurement

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B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase.

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9 keys to measuring content marketing success

PR Daily

That and measuring your campaign’s effectiveness. Every marketing campaign should have a clear goal, along with specific, measurable KPIs to gauge progress. If you’re not sure what to measure, here are some boilerplate metrics to consider for every stage of the buyer’s journey.

How PR pros miss the mark on SEO

PR Daily

One of the most consistent opportunities I see missed by PR pros and marketers is creating content that they believe is optimized for search by targeting particular keywords, but is otherwise lackluster content,” says Cyrus Shepard, an SEO strategist with Moz. How can you measure progress?

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3 ways to drive better SEO results for any website

PR Daily

That’s where great content and a solid SEO strategy come into play. The domain authority score is based on things like page speed, overall SEO performance, quality content, backlinks and more. 5 tips for improving website SEO. Consider hosting a company blog.

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PR Measurement: 10 Important Metrics That You Need to Monitor

B2B PR Sense

PR measurement has been a bugaboo of the PR industry for years. Why do PR professionals need to show measurable results now? Does this mean that PR is impossible to measure? Numerous benefits accrue from active PR measurement. How to Measure PR. PR Measurement

PR Trends: How to Empower Your PR with SEO

B2B PR Sense

Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing.

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Communications Careers: Measuring Progress in Steps Through Peaks & Valleys

PR Expanded

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential. See more articles on our Insights Blog.

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers.

8 metrics to measure the success of a guest post

PR Daily

Here’s what you should measure. Pro tip: In order to see more referral traffic from a guest-contributed article, make sure you’re linking to valuable content on your website (like relevant blog posts, pieces of gated content, or even your homepage) in the article when possible.

10 measurement essentials for PR

PR Daily

Measurement has been a bugaboo of the PR industry for years. This doesn’t mean PR is impossible to measure. E arned content from outside sites where you guest blog or post your original content. Measure your rank in Google regularly. Marx Communications B2B PR Sense Blog.

Why PR pros should be part of your SEO and social media teams

PR Daily

To make a real impact on a brand’s SEO, a link has to accompany the media placement. And, this will increase your SEO.”. This article originally appeared on the Meltwater blog. The post Why PR pros should be part of your SEO and social media teams appeared first on PR Daily.

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How Long Should a Blog Post be in 2019? [And Other Key Blogging Statistics You Should Know]

Sword and the Script

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago.

Measuring PR's SEO Impact: Backlinks and Domain Authority


In our new eBook, Measuring PR Impact , we set forth a structure for measuring PR based on Brand, Digital and Bottom Line Impact. Here are the details of our approach and some advice for measuring SEO impact whether you use TrendKite or not. The SEO Impact of PR. That’s what SEO (search engine optimization) is all about. Media mentions are great for SEO, but mentions in some publications pull more weight than others.

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How often should you post new blog entries?

PR Daily

Deliver high-quality blog posts in a quantity that drives traffic to your website, converts that traffic into leads, establishes your brand authority and drives long-term results. Here are important guidelines to steer your blogging efforts: 1. Blog frequently.

Data-fueled research to guide blogging, marketing and webinar efforts

PR Daily

Let’s pluck pertinent takeaways from recent studies about content marketing, blogging and webinar trends. Distribution, technology, strategy and measurement are outsourced far less frequently. Blogging benchmarks. How long does it take to write the average blog post?

Tracking News Releases and Measuring Success

The Proactive Report

Do they click a link, visit your site or blog, download content or buy the product? What News Release Measurement Used to Be. How to measure News Releases in 2018. Measuring Earned Media. One of the measurements there is Direct Traffic.

How to write blogs humans want to read

PR Daily

Here are 10 steps to take before every blog post: 1. If your blog is too difficult to read, your bounce rate will be high and the time spent on page will be very low. RELATED: Join us for our one-of-a-kind Measurement for Communicators Academy. ]. It does not have to include keywords or be structured the way your SEO headline will be (see below). The last thing on your blog checklist when writing for humans is to include examples, case studies, and testimonials.

4 Ways to Leverage Google Analytics for PR Measurement


From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. Plus, having diverse traffic sources improves SEO. Best Practices Featured Google Analytics PR measurement

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

Marketing measurement statistics. Search marketing and SEO statistics. 1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. State of Blogging ).

Ahrefs: An SEO Tool PR Can Use to Outsmart the Competition [Product Review]

Sword and the Script

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML]. They may be an SEO vendor, but they get PR.

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Facebook SEO and Post Search: What it Means for Brands

Shift Communications

Facebook SEO. Which means, Facebook just established SEO for the entire archive of public posts. This would be a great time to bring your SEO team together with your social media team and get them on the same page. First image credit: The Facebook Blog.

Boost your health care practice’s SEO

PR Daily

Clinics that rank better invest in content marketing and search engine optimization (SEO) to drive more traffic to their websites. Blogging and thought leadership. Local SEO makes it easier for local users to find you. FAQs make great material for blog posts and e-books.

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The Essentials of PR Measurement


When it comes to measuring success , public relations and corporate communications professionals tend to get the short end of the stick. ” And, with all the advances in technology today, there has to be a better way to measure success. SaaS,Blog,News,carousel

How PR pros can measure ROI online

PR Daily

Public relations pros have always struggled to measure their effectiveness of increased visibility or reputation management for clients. PR pros once tried to meet the demand for measurement through convoluted attempts to demonstrate their worth. Measuring engagement is more complex.

Three Signs You Should Invest in Measurement Tools

Shift Communications

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. Here are a few of those questions you’re likely to hear if you don’t have a measurement plan: “What is the real impact of a media hit?”.

Making Your Blog More PR-Friendly

ImPRessions - Crenshaw Communications

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared.

5 Categories of PR Metrics Pros Should Measure

Sword and the Script

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR Measurement Isn’t Quite the Same. What PR needs is a framework to think about measurement and organize itself to measure.

5 SEO tricks to put your content on top

PR Daily

If you want a handy tool to help you measure the readability of your content, check out Readability-Score. For the time being, put these latest SEO best practices to work for your website and help it soar to the top. A version of this story originally appeared on the ClearVoice blog.

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Should You Conduct Negative SEO Against a Competitor?

Melissa Agnes

Apparently an experiment was recently conducted where 84 small business owners across different industries were emailed to see if they would be interested in hiring a company to perform negative SEO against their competitors. What is negative SEO?

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Is it Shortsighted Not to Host Your Own Blog?

Waxing UnLyrical

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is.

How The Worlds Of PR and SEO Benefit Each Other


The world of SEO and PR are now actively working together on joint projects with shared goals and visions. Below are seven ways in which SEO and PR successfully complement each other. Backlinking is the bread and butter for SEO. SEO Analysis of PR Pieces.

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PR Pros Don’t Need to Know about SEO

The Resolution Blog

Social media existed back then, as did blogs. “Do you realise the SEO juice that gives our company Dave?” SEO had nothing to do with me as a PR man and it was my intention to keep it that way. Do PRs Need to Know About SEO? I can count on the fingers of two hands the PRs I know who have more than the bare minimum understanding of SEO. Ditto the number of PR companies that have SEO specialists on their books. And what about SEOs?

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Tips from Google for revving up—and measuring—your content momentum

PR Daily

Successful content is about more than pumping out stories, videos, webinars and other information, says Budell, who leads content marketing for the enterprise measurement and analytics product suite at Google.

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The Simple Truth Behind Measuring Content Effectiveness

Rock the Status Quo

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. How to Find Your Most Popular Content… So You Can Create More!

Are You Harming Your B2B PR with These 8 Deadly SEO Mistakes?

B2B PR Sense

So how do you stand out from the crowd and go from SEO wannabe to SEO master? SEO errors you can make. This, combined with your growing knowledge of SEO, will help win you a prime spot on any search results page. And it's another SEO tactic many ignore.

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Meandering Through Measurement

Waxing UnLyrical

In this joint post, Sean Williams and I sat atop the ivory tower after Day 1 of the IABC Research & Measurement Conference – and issued what my husband would call “grand pronouncements.” I love the fact that she represents for measurement. Oh, one other thing: my blog = my sandbox.

24 Posts to help integrate Google Analytics into your measure PR strategies

Media Bullseye

Recently, Media Bullseye posted an article about using Google Analytics to enhance and assist measurement of PR efforts. The Good Links: Measure Public Relations Using Google Analytics by Yarden Cohen for Social PR Chat. Data-Driven PR Measurement Public Relations Feature