Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Critical Mention

APRIL 5, 2019

Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Research the types of content marketing that sell.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

The Resolution Blog

OCTOBER 7, 2015

“Do you realise the SEO juice that gives our company Dave?” ” I joined in the self-congratulating and empathised while secretly putting this down to the difference between marketing and PR people. SEO had nothing to do with me as a PR man and it was my intention to keep it that way. In so many ways.

SEO 120

SEO Engineering Content Marketing Agency 120

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Insightful breakouts, hands-on case studies, lasting peer connections, and inspiring keynotes all contribute to preparing you with the actionable advice you need to increase your impact, foster measurable results and surpass goals.”. Content Marketing World & Expo (September, Cleveland).

Conference 304

Conference B2B Content Marketing Case Study 304

Contently - Strategy

JULY 28, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. “SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die.

SEO 103

SEO Automotive YouTube Video 103

Remote PR Jobs

SEPTEMBER 25, 2023

PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO. PR is more measurable than ever. That beats self-promotion every time. PR generates influence.

Mobile 100

Mobile SEO Reputation Web 100

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Want to deliver valuable content in 2016? The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Contently - Strategy

JUNE 25, 2020

Data-driven content marketing isn’t a two-step process. To create quality content that performs, you need five steps, sound data, and smart people. Step 4: Distribute channel-specific content in the places where your audience spends their time. That promise was flawed. There’s no magic wand.

Content Marketing 128

Content Marketing Data Strategy Marketing 128

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Millions of people read Monster’s content each month.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. SEO is about making our websites become the sources Google cannot help but use for answering queries.”. How do we, as content marketers, focus on making our websites these undeniable sources for answers?

SEO 40

SEO Content Marketing Strategy How To 40

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. Measuring ROI is hard.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO also. PR is more measurable than ever. PR generates influence. But does it scale?

Mobile 244

Mobile SEO Web Journalism 244

Contently - Strategy

APRIL 20, 2023

When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services.

Analytics 78

Analytics Content Marketing SEO Data 78

PR 20/20

APRIL 29, 2023

Does your association have a documented content strategy? You’re on the road to establishing your association as a thought leader, improving your SEO, and engaging current and prospective members. How Do I Know if My Association’s Content Strategy is Effective? If you answered yes, great. But how do you find these metrics?

Tools 70

Tools Measurement Strategy Analytics 70

PRSay

JUNE 20, 2019

In the content marketing world of flash and pizazz, it’s easy for your brand to get lost among the masses. It seems like everyone has snappy social platforms and visual content that’s brand-forward and engaging. Be a PR team for your content. Focus on SEO. An easy way to do this? Ramp up the visuals.

SEO 146

SEO Content Marketing Video Strategy 146

Cision

OCTOBER 4, 2017

Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? Visual Content Impacts Your Performance. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

What’s more, a brand or personal reputation that is built through executive speeches, user reviews, bylined content, and earned media coverage will enjoy the credibility that comes from implied endorsement from authoritative sources, not just self-promotion. Earned media boosts SEO. PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. The intersection these two marketing functions is powerful: when both on the same page – literally and figuratively – it can significantly amplify results. Interestingly, the tools for managing and measuring PR and SEO.

SEO 64

SEO Tools Engineering Web 64

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). As a result, marketing finds itself on the hamster wheel of more, without ever slowing to consider or stopping to analyze the impact. Sure we have more content, but it’s it resonating?

Content Marketing 67

Content Marketing Social Media Marketing Media 67

Prohibition

FEBRUARY 13, 2020

Without a clear definition of the ultimate aim of your marketing campaign, it’s impossible to be able to measure the results. Investing in SEO can be key to making sure your campaigns convert. With that in mind, here are five of our top tips for making sure your campaigns convert. Set your campaign goals and make them SMART.

Measurement 62

Measurement Marketing SEO B2C 62

ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136

Tools Publicity SEO Measurement 136

Cision

AUGUST 23, 2017

Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. This revolutionary technology will help measure the emotional reactions of the target audience to a video commercial or a movie trailer.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. Here are a few tips: 1.

SEO 75

SEO Engineering Blogging Content Marketing 75

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 66

B2B Measurement Blogging Community 66

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. CONTENT STRATEGY AS A COMPETENCY. It gets better results and improves customer experience.

Strategy 149

Strategy SEO B2C Engineering 149

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR How can you improve technical and SEO skills? What are the new services?

Media Relations 97

Media Relations Report Industry SEO 97

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 144

B2B Study Blogging Marketing 144

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. For Tech , we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Enhance campaign SEO More technically, PR efforts can positively affect search engine optimization (SEO). PR can significantly enhance a brand’s SEO by strategically integrating relevant keywords and links into its campaigns and content. Related read: Why Combining Content Marketing and PR is a Smart Move #8.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 167

Technology Publicity Software Pitching 167

Rock the Status Quo

APRIL 26, 2017

Because I focus on the integration of content with SEO and social media, I am lucky enough to see the entire spectrum from creation to ROI – something many marketers don’t get to do as an agency. “A great headline isn’t the magic bullet for content marketing; clarity is.”

SEO 133

SEO Community Writing Content Marketing 133

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. For example: “write for us” AND “SEO” if I wanted the SEO industry.

Analysis 90

Analysis SEO Guidelines Google 90

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Seo by the Sea.

Marketing 0

Marketing Mobile Nonprofit Engineering 0