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How and why you should be measuring reputation in 2020

PR Daily

This year, you’re probably wondering how you can renew your reputation, or how establishing your purpose can help you avoid social and moral disengagement with your customers and employees. Yet for all the talk of corporate purpose, and the reputational benefits earned through its pursuit, there is a lack of guidance on how to measure reputation’s existence and value. Yet they seldom describe the mechanisms that brand managers can use to benchmark and track reputation.

Increasing Your Media Coverage Through Storytelling


Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. Storytelling can come to life in written, audio or video forms, or in a blend of all three. On Jan.

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Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

MEASURED THOUGHTS. Measures to increase inclusivity can include making social media content more accessible for those with hearing or sight limitations, finding ways to welcome and involve employees of all backgrounds, and limiting ways that your products and services might be featured negatively. In Carnival’s case, a viral photo of a passenger lounging on the Lido deck in an offensive shirt doesn’t bode well for reputation management. Only 7% write press releases.

Once Upon a Time…3 Keys to Good PR Storytelling


In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Measure Your Niche’s Density. Best Practices Featured Storytelling xpotomac

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

MEASURED THOUGHTS. Hill + Knowlton Strategies’ senior research director, Blaine Mackie, published a guide on measurement in a crisis, which focused on finding a longer-term approach to reputation management and redefining success. These moves can increase storytelling and media relations wins—even as branded news and pitches fall by the wayside as COVID-19 information continues to dominate headlines.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

MEASURED THOUGHTS. LinkedIn released a survey that revealed that most digital marketers (77%) measure ROI within the first month of their organizations’ sales cycles—and, by doing so, miss the true value of their efforts. More than half (52%) of marketers know their sales cycles are at least three months long, so much of the ROI measured doesn’t include leads that converted into customers.

Cadbury’s ‘Unity’ bar nets divided opinions, McDonald’s launches anti-harassment training, and Uber grapples with tarnished reputation

PR Daily

She writes that there is a “larger trend of big and small brands being called out on social media—especially Instagram—for not considering diversity in its picks of influencers, especially on the ‘influencer trips’ that take groups of individuals on vacations to hawk their wares on a far-flung beach or to pose around a campsite wearing their clothes.”. MEASURED THOUGHTS. He writes: Slack promises an escape from email. 4 PR gaffes that jeopardize your reputation.

Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’

PR Daily

Rather, it’s a crucial element of your organization’s reputation and will continue to play a prominent role in both employee retention as well as consumer brand sentiment. MEASURED THOUGHTS .

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

MEASURED THOUGHTS. We asked if you’re responsible for your organization’s business continuity plan, and 25% of you said you’re on the team that writes the strategy. Another 25% of you advise the team that writes the plan, but nearly 38% of you aren’t involved with your organization’s contingency plan—and nearly 13% say there is no plan. Are you part of the team writing your organization's business continuity plan?

Businesses close for global climate protests, Facebook’s new ad formats, and major brand communicators offer storytelling lessons

PR Daily

MEASURED THOUGHTS. On the other hand, the move is good for the influencer marketing industry as a whole, as it seeks to protect the tactic’s reputation. Brian Pittman reports from Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California, about how to put feeling into your storytelling.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? I think brands will need to become story makers as much as storytellers. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. I’m hoping 2020 is the year we can back away from quantity as a measure of quality, and focus on creating deeper and more meaningful relationships with the audiences that gather around our message.”—

Hilton partners with Lysol on ‘CleanStay’ initiative, NBA’s Lakers return $4.6M loan, and 51% distrust news media outlets

PR Daily

RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. MEASURED THOUGHTS. Why it’s important: It’s easier to sidestep a potential crisis than to repair your reputation following backlash. Also: Disney+ deals with backlash over legal jargon tweet, join our Twitter #RaganChat, why PR pros must lead now more than ever, and more. Hello, communicators: In an open letter titled, “ This is our time to lead ,” T.

Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

The writing is fantastic. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story. For those of you who write content for your company–when was the last time you actually spent time with the products or services you were writing about? This is high, high quality brand storytelling folks.

The Academy boasts diversity efforts, Essence chief steps down, and 47% of marketers are creating more emotional content

PR Daily

Doing so will more effectively strengthen trust and bolster your brand reputation. MEASURED THOUGHTS . Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Executive Communication Leadership Communications Marketing Measurement Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

Disney says older movies have ‘outdated cultural norms,’ Facebook axes 5.4B fake accounts, and Michigan workers sue McDonald’s over ‘toxic culture’

PR Daily

The Washington Post reported : The decision to attach this message to some animated films was met with both praise from people who viewed it as an accountability measure and criticism from those who thought its wording was dismissive. MEASURED THOUGHTS. ” Why you should care: A toxic workplace culture can decrease retention and hurt talent recruitment, but it also can give your external reputation a black eye.

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Richards Group founder resigns after racist remarks, Uber criticized for sending political app notifications and Barnes & Noble suffers security breach

PR Daily

MEASURED THOUGHTS. The Verge reported : True to its reputation, Uber seems to be taking a particularly aggressive stance. Also: Google offers song suggestions when you hum or whistle a tune, Coca-Cola is axing Tab, executive confidence has plummeted during COVID-19, and more.

NYSE reopens with 25% of staff, ?Some Good News? acquisition takes heat, and Pizza Hut celebrates grads

PR Daily

The trading floor looks very different, however, with safety measures in place and only a portion of its staff present. MEASURED THOUGHTS. For ViacomCBS, the acquisition was appealing purely based on the staggering viewer numbers: AdAge reported the following Facebook video views, courtesy of social measurement platform Tubular Labs : 1.“The

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

MEASURED THOUGHTS. The move underlines how quickly your employees’ and leaders’ actions can affect your organization’s brand image and reputation. Branding Content Marketing COVID-19 Crisis Communications Daily Scoop Diversity and inclusion Executive Communication Leadership Communications Marketing Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

6 quotes from women leaders for difficult times

PR Daily

Storytelling is important when it comes to branding. Storytelling comes in many forms, so decide what works best for your company. For example, storytelling can be data-driven, which can help educate your target audience with information to get them to buy into your brand. Customer-led storytelling is also on the rise with persuasive customers writing guest posts for company blogs, or companies inviting influencers to host social media takeovers.

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WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost

PR Daily

The complex tangle of Neumann’s holdings eventually brought down the company’s IPO—and though JP Morgan has tried to get the deal back on track , the debacle has dinged its reputation. As The New York Times put it: “JPMorgan might have thought it would have lost big fees if it had abandoned WeWork, but it lost something more valuable — a small part of its reputation — by sticking with it.”. MEASURED THOUGHTS. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ].

Hasbro embraces nostalgia, ViacomCBS debuts a streaming service, and Walmart touts $60M annual savings on plastic bags

PR Daily

MEASURED THOUGHTS. Though crisis management and reputation protection have become essential parts of a PR pro’s toolkit, some messages still break through amid a controversy. Content Marketing Crisis Communications Executive Communication Measurement Media Relations Morning Scoop PR Industry Research Social Media Storytelling Trendsetters Visual & Video Communications Writing & Editing

How to manage your COVID-19 response

PR Daily

Battered reputations and shaky consumer confidence will have to be addressed all over the world. His presentation will feature a regimen to rebuild broken trust, examine reputation-monitoring tools that can help you assess and measure your recovery, and offer strategies for engaging your most precious resource: your employees. The rapidity of digital news and the unique effects of novel coronavirus have upended the business world.

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Why you should lead with values in COVID-19 crisis

PR Daily

How can communicators protect reputations and preserve their stature amid the current health and economic crisis? Short, measured bursts of information will go a lot further than a long, multi-paragraph letter that won’t get read. A measured response will leave the door open for the unknowns. Here are some important rules to follow. The world is full of communications around COVID-19, the official name for the novel strain of coronavirus that has been labeled a “pandemic.”.

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Macy’s to lay off 2,000, Spotify podcast listening grows 200%, and Cathay Pacific furloughs 27,000

PR Daily

Also: Olive Garden offers a bready bouquet, YouTube touts its $15B advertising haul, reputation measurement guidance, and more. MEASURED THOUGHTS. In a time when your organization’s reputation can affect your bottom line more than ever, it’s crucial to measure where you are—and how far you must go to succeed. Naimul Huq, data and analytics lead at Precision, shares several ways you can effectively measure reputation.

‘The Simpsons’ debuts with diversity pledge, Cream of Wheat drops Black chef in rebrand, and Amazon highlights SMB’s for Prime Day

PR Daily

Following through on your commitments can bolster your brand image and reputation. MEASURED THOUGHTS. Also: The Hershey Company offers Kit Kat Flavor Club, Innocent Drinks announces recyclable packages with snark, 68% of marketing execs do business differently after COVID-19, and more.

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7 reasons why effective PR is more important than ever

PR Daily

Landing coverage in reputable news outlets is essential in this era of dwindling public trust. PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. PR is more measurable than ever. What is more valuable than a brand (or personal) reputation?

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Twitter tests ‘Quotes’ metric, Capital One fined $80M for data breach, and WarnerMedia execs leave in realignment

PR Daily

Twitter tests ‘Quotes’ measurement. Work on establishing protocols and practices across your organization before a hack hits, so you can avoid a fine—and loss of your reputation. MEASURED THOUGHTS. Doing so can help you maintain a positive reputation.

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Facebook launches ‘Business Suite,’ PepsiCo enters wellness market with drink to help sleep, and Barbados entices remote workers with 12-month visa

PR Daily

Focusing on these messages can help increase stakeholder trust and bolster your reputation as well as brand image. MEASURED THOUGHTS. Also: A peek behind the scenes of a Zoom interview with CNN, Southwest Airlines keeps middle seat open through Nov.

A slew of PR pros share what they do for a living

PR Daily

Write and create content for internal and external audiences about my company.”. “I Write for businesses.”. I write and post content for our customers and our employees to teach them about our company, products and vision.”. “I I write and distribute press releases and get executives in front of the media.”. “I I write stories for our magazine and newsletters, manage the print production and put them on our website.”.

How your comms can mitigate disinformation

PR Daily

Understanding the value of the organization’s intangible assets, like reputation, trust, and brand, will impact mitigation. Trusted organizations with strong reputations generally have the durability and resilience to resist attack, thanks to their intangibles. Limiting the spread of misinformation, through pre-bunking and other measures, also helps decrease exposure to dubious claims at the core of many conspiracy theories.

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Emmy Awards go virtual, Hearst Magazines staff vote to form union, and more retailers to close for Thanksgiving

PR Daily

Doing so can help stakeholders adjust to changes and increase both trust and your brand reputation. MEASURED THOUGHTS. Have your storytelling efforts shifted during COVID-19 and as your organization responds to the nationwide movement for racial equality and inclusion?

Ben & Jerrys, Eddie Bauer join Facebook boycott, Google employees urge company to stop selling to police, and GNC might close 1,200 locations

PR Daily

MEASURED THOUGHTS. More than ever before, communicators must gain key skill sets and employ strategic communications and media relations strategies to boost their organizations’ coverage, reputation and overall brand. We asked where you had the most difficulty in measuring your efforts, and more than 58% of you said setting KPIs that matter to your campaigns and prove ROI remains the biggest challenge.

Twitch removes Hispanic Heritage Month emoticons, YouTube ‘Shorts’ to compete with TikTok, and McDonald’s offers ‘spicesurance’ and free McNuggets

PR Daily

One insensitive move can ruin your entire effort and tarnish your reputation instead of strengthening it, so do your research before going live. MEASURED THOUGHTS.

Planters gets mixed reactions over ‘Peanut Jr.,’ Twitter unrolls feature to limit replies, and Kroger to launch online marketplace

PR Daily

Also: Joe Biden and Kamala Harris use storytelling to announce partnership, Dr. Pepper announces shortage, Fox News prepares to go international, and more. MEASURED THOUGHTS.

American Airlines to cut 19,000 jobs, McDonald’s investigates its HR department, and New York Fashion Week is online

PR Daily

Helping laid off workers can bolster remaining employees’ morale as well as your reputation. MEASURED THOUGHTS. Also: Facebook and Instagram offer shopping tools, General Mills offers Lucky Charms’ marshmallows, YouTube automation removes more than 11 million videos, and more.

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

If your employees are unhappy, the truth will eventually come to light—and often, it will result in a tarnished reputation and eroded consumer trust. MEASURED THOUGHTS.

9 ways to climb a shaky career ladder

PR Daily

Just my name and, hopefully, the positive reputation that goes with it.”. It will be defined by being digital, mobile, measurable and engaging—in terms of reaching stakeholders and in delivering compelling content.”. Level up your storytelling. Writing is not sold separately.

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Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Its struggles are a reminder that a positive reputation (it had been widely-recognized as an exemplary employer) can be quickly damaged in a crisis. The electric car company says it expects to resume operations next month , but carefully outlined necessary measures until then, including furloughs. Here’s a roundup of the week’s crisis communication news for communicators.

REI to sell HQ campus, Tribune Publishing closes five newsrooms, and Facebook warns users who share COVID-19 content

PR Daily

MEASURED THOUGHTS. The initiative is a great example of a CSR offering that can strengthen brand reputation as well as boost sales.

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

Doing so helps to protect their livelihoods as well as your organization’s reputation. MEASURED THOUGHTS . Have your storytelling efforts shifted during COVID-19 and as your organization responds to the nationwide movement for racial equality and inclusion?