Communications Conversations

SEPTEMBER 26, 2014

The writing is fantastic. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story. This is high, high quality brand storytelling folks. Doesn’t that read like a novel?

Storytelling 165

Storytelling Web Case Study Brand 165

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists.

Agency 195

Agency Strategy Communications How To 195

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. Additional Writing Resources: Grammar Girl – Quick and Dirty Writing Tips.

Publicity 111

Publicity Writing Guidelines Construction 111

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. The internet and social platforms are key tools for storytelling, brand management and connection. A strong understanding of digital and social media platforms is a must.

Analytics 170

Analytics Tools Social Media Trends 170

The Resolution Blog

JANUARY 31, 2020

Reputation is important in the PR world, so of course you want to get a few wins under your belt. But writing up award entries can be expensive and time-consuming. Have a Clear Objective and Strong Creatives… Karan Chadda : “For the entries I’ve seen, the outstanding ones have had a clear objective and measured specifically against it.

Measurement 156

Measurement Case Study Creativity Course 156

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Maintaining your company’s reputation, demonstrating your positive culture, and looking after your own workforce will ensure people are tuned in and listening. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

They shouldn’t be vaguely defined as in “increased visibility” or “enhanced reputation” because those are too broad. The most strategic PR programs work to build the relationships and convey the attributes that lead to measurable business performance and growth. Here are some of our rules of the road.

Strategy 265

Strategy How To Resources Employee 265

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Sword and the Script

JUNE 18, 2019

10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 18) “I write and distribute press releases and get executives in front of the media.”.

Employee 147

Employee Print Writing Survey 147

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. There’s no point in building a reputation if the startup is facing an existential threat. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 190

Writing Communications Marketing B2B 190

Ishmael's Corner

SEPTEMBER 28, 2014

While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. This has less to do with the actual business storytelling and more about how The Man measures journalists. to learn how they like to be pitched. is beyond me.

Pitching 146

Pitching Survey Storytelling Newspapers 146

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!].

LinkedIn 52

LinkedIn How To B2B Social Media 52

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs.

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

JANUARY 19, 2017

Storytelling by recognized, influential people is where PR is heading. How do you measure that success? What role do you see social media play in reputation and crisis management today? However, social media plays a vital element in both establishing and building a good reputation for you and your brand.

Social Media 120

Social Media Newspapers Pitching Reputation 120

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Follow Bryan on Twitter: @bryanpedersen. And I think also just from the clients, right? Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. It’s all storytelling. The final task is to tell the client’s story in a way that enhances reputational standing or brings in new business. Read closely what they write. What will this role entail?

Newspapers 120

Newspapers Journalism Pitching Report 120

Marketwired

APRIL 12, 2016

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”. How is it relevant to that audience?

Advertising 100

Advertising Advertising Television Radio 100

Karen Freberg

JANUARY 14, 2021

From being productive in research, having a reputation in the industry, and have social proof of your work in the industry amongst other things. However, these are being more valued and accounted for in tenure and promotion cases – all tied to either creative services and activities, service, or evidence of your reputation in the field.

Social Media 88

Social Media Media Resources Creativity 88

Solo PR Pro

JANUARY 7, 2019

Write concise content that could be read aloud in answer to a question. In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. Source: [link]. Find other keywords to explain and tag your topic, so it aligns with how people search for it.

Trends 45

Trends Google Crisis Management Data 45

MaccaPR

JULY 24, 2019

When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales. Is it because bad press, litigation or even a recall has hurt your brand reputation and you want an opportunity to elevate your brand into a new light? Fill Your Storytelling with Purpose. million to St.

Corporate 116

Corporate Retail Policies Employee 116

PR Conversations

AUGUST 17, 2016

I think you’re right about making public relations measurement and evaluation more interesting. However, public relations and communication measurement is a little too obsessed with channels and events rather than with applying psychological theories and knowledge to communication and intended behavioural outcomes.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

I think you’re right about making public relations measurement and evaluation more interesting. However, public relations and communication measurement is a little too obsessed with channels and events rather than with applying psychological theories and knowledge to communication and intended behavioural outcomes.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

I think you’re right about making public relations measurement and evaluation more interesting. However, public relations and communication measurement is a little too obsessed with channels and events rather than with applying psychological theories and knowledge to communication and intended behavioural outcomes.

Publicity 40

Publicity Storytelling Study Journalism 40

Karen Freberg

NOVEMBER 30, 2018

Dennis Yu, who is one of the best people out there in the business for analytics and measurement, flew out to Louisville JUST for this class! Testing out new tools for storytelling. I talked to the class about how this course really should be 6 or even more credit units for the amount of writing, projects, and work they were all doing.

Groups 66

Groups Tools Video Storytelling 66

Karen Freberg

SEPTEMBER 1, 2017

For the past few years, I have tried to write about some teams I am really excited about seeing for the upcoming year, and what were some initial trends I saw happening in the industry. Great longform storytelling. Many decisions for donations, recruiting, and reputation exposure are made by what happens on social media.

Sports 45

Sports Social Media Trends Media 45

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 187

Marketing Content Marketing Data Social Media 187

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on AgilityPR.com Companies cannot simply purchase a positive reputation and credible image—because they aren’t for sale. Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Great publicity must be earned.

Radio 100

Radio Print Television Local 100

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Enhancing brand reputation: PR’s public perception and reputation expertise can safeguard your brand’s image, fostering trust and credibility among your audience.

Video 87

Video Publicity Marketing Analytics 87

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Data, storytelling and blogging of grow in importance. Data, storytelling and blogging of grow in importance. Source: PR Measurement ).

Survey 174

Survey Marketing B2B Study 174

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. It’s finally gaining respect for its importance in building and maintaining a brand’s reputation and raising its visibility.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

NewsWhip

JULY 29, 2021

Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. You may have also spotted Brian’s work as a journalist writing for Wired, The New Yorker, or Scientific American.

Brand 78

Brand Branding Marketing Data 78

PR Conversations

MAY 9, 2017

Speech writing. Currently my team and I work at the strategic level, and we’re heavily into research and measurement. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. It’s likely that’s why I focus on storytelling, to try and draw pictures with words.

Energy 53

Energy Measurement Internal International 53

PR Conversations

OCTOBER 20, 2015

Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications. Which real, historical or fictional person or brand would you like to give a reputation makeover?

Conference 40

Conference Meeting Case Study Film 40

PR Conversations

AUGUST 17, 2014

I’m not just concerned but in despair when I hear practitioners have rebranded the discredited AVE measure as something called PR Value! Others now describe themselves as storytellers, content curators or narrators. Nowhere is this more apparent than looking at evaluation. Do they understand semiotics?

Education 87

Education Training Policies Crisis Management 87

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. We are sticklers for measuring all outcomes. Measurable. You founded Bob Gold & Associates in 1997. To that end, we have created our own S.M.A.R.T.

Storytelling 120

Storytelling Local Video Measurement 120