Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement. Reputation Management. Managing PR Agencies.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software.

Measurement 117

Measurement Communications Survey Web 117

Onclusive

MAY 1, 2018

Three essentials of measuring your financial earnings news and developing the right message. For investor relations and communications professionals, it is this color and insight that can make or break their company’s reputation in the market. The post Investor Relations: Your Earnings Are Out, Now What? appeared first on AirPR.

Software 150

Software Financial Measurement Report 150

Onclusive

JANUARY 5, 2021

One of your brand’s most valuable resources is your reputation. Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

Sword and the Script

JANUARY 9, 2024

Yet, it’s important to pay attention to this stuff if your business buys PR software. You wind up seeing the products you used to love get watered down, stripped and mashed into other software in weird ways. PR measurement evangelist Mark Weiner passed in December. PR measurement evangelist Mark Weiner passed in December.

Brand 149

Brand Branding Reddit Pitching 149

Wadds Inc.

APRIL 29, 2024

Human data and insight: Harnessing physiological and behavioural data Advances in hardware, such as smartwatches and wearables for capturing physiological and behavioural data and AI-based software for interpreting this information, are creating new possibilities for human-technology interaction.

Corporate 59

Corporate Trends Communications Ethics 59

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. PR professionals must craft appealing content that conveys relevant messages that resonate with specific audiences, from buyers of business software to new parents. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

PR in High Definition

JANUARY 23, 2020

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. What is their view on the reputation of the organisation?

Reputation 48

Reputation Handbook Exercises Groups 48

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. . Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. Our old goal was to measure PR, but that is shifting to the need to drive business impact.

Case Study 170

Case Study Engineering Measurement Big Data 170

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary. Big tech’s reputation challenges. Quality data has made better PR monitoring and measurement possible. Artificial intelligence. On the blockchain gang.

Trends 157

Trends Privacy Data Reputation 157

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. Of course, not every crisis is catastrophic or entails long-term reputational risk.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Stephen Waddington

NOVEMBER 6, 2018

Earned media is undervalued by organisations because of poor planning, measurement and departmental silos. It’s a bullish organisation by any measure. In the past two years Cision has recruited a management team from the software industry, including Oracle veteran Kevin Akeroyd as CEO. It’s hard not to be impressed by Cision.

Enterprise 111

Enterprise Media Software Measurement 111

Cision

MAY 3, 2016

Ready to increase share of voice, build brand reputation and drive sales? You’ll need robust media monitoring software and an understanding of these three types of mention volume: 1. With social listening software, you can track how often your brand’s name is mentioned, whether referenced by your social media handle or not.

Brand 120

Brand Branding Software Nonprofit 120

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. How do you know what you’re measuring? It has never been a valid measurement for PR #measurepr. Specific, Measurable, Attainable, Relevant, Time-bound.

Measurement 40

Measurement Analytics Google YouTube 40

Presspage

FEBRUARY 8, 2024

This is where the future of investor communication is headed: Using ESG data to create a story that resonates with investors, while also shaping the reputation that a company holds in the eyes of the public. Request a demo with the Presspage team today - we’d love to show you how our powerful software can help you redefine success.

Report 109

Report Government Financial Trends 109

PR Fuel

SEPTEMBER 2, 2021

You can also take advantage of software tools to determine a press release website’s ranking information. While a lot of traffic could mean a reputable press release service, you should also consider other factors on this list. How can you know if you’re moving ahead or lagging if you don’t measure and evaluate your success?

Software 102

Software Measurement Reputation Meeting 102

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Let’s say you’re working to promote a supply chain software sold to equipment manufacturers. They shouldn’t be vaguely defined as in “increased visibility” or “enhanced reputation” because those are too broad. Tactics should be informed by strategy, but they’re separate. Start at the end.

Strategy 265

Strategy How To Resources Employee 265

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Case in point? In 2010, Vocus acquired the Help a Reporter.

SEO 132

SEO Content Marketing Marketing Software 132

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc.,

Publicity 85

Publicity Survey Enterprise Pitching 85

Cision

MARCH 17, 2016

Content has the power to build brand awareness, improve your reputation and strengthen your relationship with your audience…if you know how to use it. Use social listening software to monitor in real time and observe how your audience interacts online. Measurement is key. Track your results. Higher conversation rate?

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

Sword and the Script

APRIL 6, 2021

Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Its software is sold as a subscription-based service. Proof was founded by Mark Stouse who made a name in the PR industry as the top comms person for BMC Software.

Media 106

Media SEO Analytics Analysis 106

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Consistency and quality are key when building a reputation as an industry authority. In the B2B realm, when the basic parameters of offerings are equal such as price, specifications, and product quality, the more subjective measures of value can become deciding factors. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

Cision

JUNE 13, 2016

Monitoring software can help you sort through all your mentions and find the insights. Monitoring can also help you manage your brand’s reputation, stay on top of trends and spot looming crises. Measurement. “As As PR pros, we’re seen as a cost center instead of a profit center.

Communications 120

Communications Measurement Newspapers Software 120

Sword and the Script

JULY 6, 2021

Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 ResponseSource also offers press release distribution and a media database. Meltwater acquires Owler.

Pitching 89

Pitching Report Software Survey 89

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section. Trader Joe’s podcast, Inside Trader Joe’s , is fun and is filled with puns, which is perfectly aligned with its reputation. Welcome Comments.

Community 206

Community Nonprofit Conference Social Media 206

Cision

NOVEMBER 10, 2015

B2B companies need to listen to trends and target audiences if they want to develop more compelling content, build relationships with influencers and control brand reputation on and offline. Measure to Learn. ROI is vital to success, but one in five marketers don’t measure this for inbound marketing efforts.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Critical Mention

APRIL 2, 2019

This free tool identifies what software your competitors are using. Discovering what platforms your competition is using to measure their success enables you to keep on top of trending technologies and streamline your team’s workflow by cutting down on tasks. Wappalyzer. Critical Mention.

Analysis 74

Analysis Tools SEO Software 74

Sword and the Script

MAY 13, 2017

There’s also a reputational risk for a brand that turns over a high volume of influencers in a short amount of time. 3) Measuring an influencer marketing program. It’s worth noting there is relationship risks for a brand that has tapped the same influencers for years and suddenly stops. Give our services a try. Talk to Us!

Strategy 76

Strategy Marketing Measurement B2B 76

Critical Mention

APRIL 8, 2018

PRNews Online is on our same page: “I f your PR agency lacks an automated PR measurement solution, a good portion of your investment likely is spent on an account executive charging for countless hours of combing through media coverage and social channels. Increased reputation management. Now comes the time where you can really shine.

Media 64

Media Software Leadership Customer Service 64

Critical Mention

AUGUST 16, 2018

We’ve outlined how this PR software can enable PR pros to stay ahead of the curve! Media monitoring software will enable you to grab only the information you need to analyze and share exactly what you’re after. With media monitoring, managing your brand’s reputation becomes that much easier.

Media 60

Media Software Crisis Analytics 60

Cision

JANUARY 2, 2018

Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 PowerPost’s software centralizes content to allow for streamlined collaboration, measurement, and publishing. It’s 2018: Do you know where your marketing campaigns are focused?

Facebook 0

Facebook Marketing Journalism Creativity 0

Sword and the Script

MARCH 1, 2022

The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. iSentia is an all-in-one PR software tool based in Australia. Short-form video.

Software 119

Software Case Study Advertising Advertising 119

Presspage

OCTOBER 12, 2017

The “S” is a security measure to ensure the safe and encrypted connection with a server. To prevent that, a security measure such as SSL can be implemented. Luckily, adapting to SSL is not new and most IT helpdesks, web developers and software or server providers know how to handle a migration to HTTPS.

SEO 74

SEO Web Privacy Google 74

PR 20/20

JANUARY 15, 2019

Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. Software review site G2Crowd has done the work for you with an account-based marketing software review overview. Account-Based Reporting Software.

Trends 57

Trends Marketing Software Video 57