Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. In addition, they tested a new strategy leveraging industry experts for their product launches.

How To 370

How To Biotechnology Case Study Leadership 370

NewsWhip

OCTOBER 3, 2023

For example, let’s say there’s a product launch and your CMO wants to measure impactful earned media wins. You could create an alert for any coverage of that product that breaks a certain level of engagement and have it sent straight to a Product Launch Coverage channel, containing any key stakeholders.

Product Launch 97

Product Launch Data Crisis Measurement 97

ImPRessions - Crenshaw Communications

MAY 28, 2020

Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. The well-timed launch of the event helped to secure placement in relevant media outlets, including Adweek. . Make your pitch schedule timely.

Strategy 287

Strategy Media Measurement Product Launch 287

Konnect Agency

APRIL 24, 2024

Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail. Measure Event Success Evaluate the impact of your event by defining clear metrics and KPIs to measure success.

Product Launch 52

Product Launch Transportation Measurement Examples 52

5W PR

JANUARY 3, 2024

Utilizing data to measure the effectiveness of marketing efforts. Marketing is focused on driving sales and promoting products. Marketing often involves specific campaigns tied to product launches or promotional periods. The success of PR is measured by changes in perception, trust, and overall reputation.

Marketing 78

Marketing Engineering Reputation Product Launch 78

5W PR

APRIL 8, 2024

Backing new product launches The debut of a new digital financial product, say a mobile budgeting app or robo-advisor platform, demands a skillfully crafted PR campaign. Celebrating industry awards and recognitions for ethical behavior further fortifies trust.

Consumer 78

Consumer Financial Ethics Banking 78

5W PR

JANUARY 15, 2024

This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities. Measuring impact and adjusting strategies One of the distinctive features of strategic communications is the emphasis on measurement and evaluation.

Communications 78

Communications Policies Product Launch Reputation 78

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. That’s why PR measurement and C-suite friendly reporting tools are a worthwhile addition to your communications function.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

World Backup Day (March 31) : If your company is involved in data management, storage or security, this day can be a great opportunity to share expert advice or product launches related to data backup. Artificial Intelligence Appreciation Day (July 16) : AI is everywhere.

B2B 156

B2B How To Privacy Retail 156

Remote PR Jobs

OCTOBER 11, 2022

Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. While it can be worthwhile to measure independently, don’t be hesitant to use these trackers to your advantage. Media Lists and LinkedIn.

Social Media 130

Social Media Media Product Launch LinkedIn 130

NewsWhip

AUGUST 17, 2023

Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? Which is why you need to be able to measure how impactful articles are rather than relying on article volume alone. Probably not.

Product Launch 78

Product Launch Print Measurement Consumer 78

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.

How To 257

How To Interviews Measurement Storytelling 257

Prohibition

AUGUST 29, 2023

Measure success : Set metrics to measure the success of your food PR campaign. By following these steps and creating a comprehensive food PR plan, you can maximise the impact of your launch and increase the chances of success. Allocate resources : Determine the budget, time, and manpower needed for your food PR campaign.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Onclusive

NOVEMBER 10, 2021

Yext’s press efforts span regions from North America to Asia, and it can be extremely difficult to measure our coverage metrics globally in a reliable way. And our built-it reporting templates simplify generating actionable insights from billions of data points being collected every day. Michael Dolmatch. Director of Communications, Yext.

Analysis 195

Analysis Corporate Reputation How To 195

Prohibition

AUGUST 22, 2023

Hosting events such as product launches, fashion shows, or workshops can generate buzz and attract a larger audience to your store. It is important to optimise your product listings with relevant keywords, high-quality images, and competitive pricing to stand out from the competition.

Retail 62

Retail Marketing Measurement Product Launch 62

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. No measure of success. In the current environment, there’s a world of data available to help inform program strategy and measure success. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website. Measure performance daily.

How To 259

How To Social Media Product Launch Construction 259

Contently - Strategy

APRIL 28, 2022

Nearly 80 percent of executives don’t trust their marketing team and believe that marketing misses opportunities to increase company revenues in measurable ways. For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. About Critical Mention.

Media 108

Media Radio Television Engineering 108

Prohibition

AUGUST 25, 2023

Digital marketing also allows retailers to track and measure the success of their campaigns in real-time. Leverage PR events for marketing: PR events, such as product launches, store openings, or charity initiatives, can be leveraged for marketing purposes.

Retail 62

Retail Marketing Analytics Social Media 62

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly.

Viral 52

Viral Crisis Communications SEO Reputation 52

PR Fuel

JANUARY 24, 2022

Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template. Under the SMART method, determine the desired outcome, metrics for measuring success, and the achievability of the campaign. Use press releases to spread awareness for a product launch or an important business milestone.

Creativity 111

Creativity Data Measurement Product Launch 111

Ethical Voices

SEPTEMBER 18, 2023

I think it is evolving in ways that need to be measured and have metrics that we are not used to. How do you measure the success of word of mouth? How do I measure causality of when your kid tells their friend, go buy Nutella and my sales go up You highlighted the importance of internal and external communications being aligned.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Cision

MARCH 16, 2016

Are you trying to measure the success of your campaigns without metrics like the majority of brands? You can update any estimated numbers once you’ve measured your links’ performance; for now, you simply need numbers to work towards. Measure Performance. Understand The Parameters. Do you assign monetary value to social posts?

Measurement 120

Measurement Analytics Product Launch Facebook 120

Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. 4 steps to start refocusing PR measurement on metrics that matter.

Measurement 40

Measurement Analytics Google System 40

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Conversely, if customers are fooled by positive PR for a product that doesn’t measure up, they will feel burned. A big new product launch typically happens once in a couple of years at best. That’s a recipe for reputation disaster. Myth: PR only works when you have news.

B2C 120

B2C Product Launch SEO Storytelling 120

Konnect Agency

SEPTEMBER 25, 2023

Cost Effective: Sharing the costs of marketing campaigns, events or product launches with a partner can greatly reduce expenses while increasing overall impact. Whether it’s increasing brand awareness, driving sales, or launching a new product – having clear objectives will guide your collaboration and measure success.

Brand 52

Brand Branding Reputation Product Launch 52

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Particularly when there’s not enough time to prepare in advance of a product launch, or when a competitor steals your thunder but you can’t adapt in time. That’s why we recommend outlining specific deliverables as well as outcomes, and how those outcomes should be measured. No baseline for measuring outcomes.

How To 149

How To Government Product Launch Internal 149

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? The objectives should be clear as well as measurable. Here are some fundamentals that will guide you in crafting a winning PR program. Write a rock-solid PR plan. Define your objectives. Consider and prioritize your goals. Are you trying to attract investors? Define and prioritize your audiences.

Writing 136

Writing How To Pitching Privacy 136

Mora Communications

NOVEMBER 2, 2017

Establishing a new business or product launch. Create targets that you can measure. . Targeting a particular market sector. Establishing yourself as an expert in your field. Set timelines. Be clear, specific and targeted. Include not only what you want to achieve, but why and by when.

Brand 66

Brand Branding Product Launch Google 66

Mindful Marketing

JULY 11, 2016

September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. Be sure you are aware of the latest in measurement technologies, and implement an automated tool that can provide benchmarks for you to measure against for the remainder of the year.

Analytics 50

Analytics Measurement Training Software 50

Prohibition

JULY 7, 2023

Others focus on food and beverage product launches, working closely with food companies to generate excitement and media coverage around new offerings. How do you measure PR success? Effective PR campaigns should have measurable objectives and key performance indicators (KPIs).

Agency 62

Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

MARCH 21, 2017

There are other important measures to employ at the first signs of negative press as well. We look to prepare CEOs and others at the outset of an engagement, well before a new product launch or other announcement that could possibly result in less-than-positive press. Have the right spokesperson in place.

Airlines 136

Airlines Reputation Product Launch Crisis 136

Cision

MAY 11, 2016

Today’s opportunity cost can be measured in unanswered tweets and reactive communication. If you have a product update or product launch, plan to start listening weeks in advance so you can a) establish a baseline to compare results against and b) be prepared in the event things go awry. Be Prepared.

Crisis 120

Crisis System Product Launch Reputation 120