The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” Set measurable goals and start tracking right away. Rand Fishkin. Don’t wait till the end to discover that it didn’t work.

Trends 182

Trends Marketing Wikipedia Reddit 182

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. These mentions can then be reported as usual. And this year was no exception. within a user account.

Pitching 96

Pitching Print Measurement Report 96

The Proactive Report

FEBRUARY 22, 2016

A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Take an Original Angle.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Hoyt Organization

SEPTEMBER 8, 2023

Data And Analytics In the past, many businesses did not measure the impact of their PR strategies. Most brands would publish press releases and other online content and rely on hunches to measure the results. As the PR industry’s worth grows, so do analytics and PR reporting technology.

Trends 92

Trends Brand Branding Analytics 92

The Proactive Report

FEBRUARY 22, 2016

A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Take an Original Angle.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. >>> Shameless plug: I’ll be presenting a session, along with Ned Lundquist, at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter.

Media Relations 152

Media Relations Media Print Software 152

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

So, even if you assume fully half of the professional PR population isn’t engaged in active media pitching, it’s a large number and an unhealthy ratio. Sometimes it feels like there are simply not enough media outlets to meet the goals of those PR team members trying to fill their client reports with good news.

SEO 227

SEO Agency Reputation Policies 227

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. Simply choose “Create New Research List” and then select “Search the Web”. That will never change.

How To 62

How To Google SEO Pitching 62

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Measured on clicks, quick hits.”

Media Relations 113

Media Relations Media Survey Pitching 113

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. In doing this, PR professionals gather vital intel about message penetration, brand perception, and the storylines that are the most timely and interesting to industry-specific reporters.

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

APRIL 6, 2021

The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 This allows users to review “Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions.”. See my take here: How 2,400 reporters use social media for reporting.

Media 108

Media SEO Analytics Analysis 108

The Proactive Report

JUNE 18, 2021

Discover where the reporters and bloggers you’d like to connect with find their stories. Many reporters are on Twitter and LinkedIn. Use HARO to find stories reporters are working on. Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

AUGUST 30, 2022

a reputation platform,” according to reporting by Ray Shultz for Media Post. Onclusive acquired the European “social listening and intelligence platform Digimind for an undisclosed fee,” according to reporting. Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements.

Publicity 86

Publicity Survey Enterprise Pitching 86

Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile.

Reddit 158

Reddit Media Analytics Trends 158

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. The metaverse, Web 3.0, You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

OCTOBER 25, 2022

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”.

Communications 124

Communications Crisis Internal International 124

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Users access these functions by logging into the product through a web browser. What I saw was quite impressive.

Software 117

Software Tools Publicity System 117

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. PR measurement has long been the Achilles heel of the industry. PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. click any image for higher resolution).

Publicity 90

Publicity Media Advertising Advertising 90

Critical Mention

MARCH 12, 2018

Better start pitching EARLY, say in July. We often see reporters complaining about PR pitches (just check out @SmugJourno any day of the week for examples). One of their top complaints is that public relations people send them pitches that aren’t relevant. Failing to measure your results. Just do some research.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Measuring the success of your influencer program As we noted earlier, it is key to establish the goals of your influencer program well before you launch. But don’t just measure the success of your program.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. According to Nielsen Reports , 93% of American adults listen to radio programs and other audio mediums at some point during the month.

Radio 75

Radio Television Media Local 75

PR Breakfast Club

JULY 31, 2014

So let’s assume you have a great story to share, and have crafted a great pitch to get it out the door. Media list building and research is the foundation for which your pitch will either thrive or crumble like a shaky tower of Jenga. Now it’s time to pitch. Now… how do you make the media care?

Pitching 47

Pitching Construction LinkedIn Engineering 47

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Before you do anything review evaluation expert Steph Bridgman’s A-Z of reporting.

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

NOVEMBER 11, 2017

The complete report, which was conducted by Bizible , is available with registration: 2017 State of Pipeline Marketing Report. If a publisher is looking at pageviews and bounce rates, they are definitely measuring it all wrong.”. The full report is available here: Redefining bounce rate with engaged time.

Study 65

Study Marketing B2B Apparel 65

Sword and the Script

MAY 14, 2019

This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. This is the basis of the company’s 2018 Global Media Report which I summarized here. 3) Measuring the influence of coverage. Could Google build an index like this? click any image for higher resolution).

Case Study 118

Case Study Software Data Web 118

Prohibition

FEBRUARY 14, 2023

It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. By using data-driven insights, tech PR professionals can create effective campaigns that deliver measurable results. 3d hands holding a cell phone and pointing to the screen. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

SEPTEMBER 2, 2016

Whether it’s a PR plan, a byline, a pitch or a social media post – you need to be able to excel at the written word. Extra tip: News-writing will especially come in handy as you’ll be working daily with reporters; knowing what goes into a story and how it’s structured will help you craft better pitches to fit what they need.

Study 84

Study Publicity Analytics Course 84

Sword and the Script

FEBRUARY 18, 2017

Despite the maturation of digital marketing and web analytics, this remains a challenge. It also merits pointing out, these are early measurements; perhaps the results improve with time. B2B Blog Metrics: 4 Effective Categories to Measure Success. 2) Measuring and proving ROI. A Data-Driven Answer for B2B]. And later. “64%

B2B 67

B2B Marketing Advertising Advertising 67

Sword and the Script

JANUARY 7, 2020

Below is a look at a sidebar analysis showing media type, sentiment, estimated reach (as provided by integration with Similar Web), and other metrics: 3) Social media monitoring in Agility. The company pitches this as a way to organize your monitoring results. 4) Analytics and reporting.

Tools 83

Tools Comparison Media System 83

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Data collection can be easier when you’re holding online events or interacting with communities on your web channels. Make certain you’re optimizing your approach to collecting this data. Tools are often built into the platforms you use. Contact us to discuss your specific needs.

Community 92

Community How To Marketing Data 92

Beyond PR

AUGUST 10, 2016

PR teams are being called on to report similar metrics as their marketing counterparts and show how they’re driving growth and impact on the bottom line. They’ve been goaled on revenue-related KPIs for much longer than PR, and they’re better equipped to report it. Oh, we should probably pitch our influences and do a press release!

Company 40

Company Case Study How To Product Launch 40

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. 1) Web alerts and client mentions. A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards. 4 Ways PR Can Gain Leverage with Ahrefs.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

NOVEMBER 5, 2019

SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. The new product comes with data visualization tools that can be used to report and share the analytics to “ align with other leaders.” Only two other companies that I’m aware of are currently able to measure earned media in this way.

Internal 64

Internal International Data Media 64

Sword and the Script

JULY 2, 2019

PRWeek reporter Sean Czarnecki quotes him in his story as saying, “We’re going to put our heads together about how we can integrate further and create more products.” Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports. That partnership has ended.”. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

PR 20/20

SEPTEMBER 19, 2017

So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. Not to mention the struggle to mine key data points and fully deliver on performance reporting. HubSpot continues to flourish because of one solid fact: the product works.

Marketing 40

Marketing Tools Data Report 40