Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience.

Pitching 195

Pitching Data Technology Storytelling 195

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2020

For top B2B PR firms , approaching reporters and tech influencers carries a great deal of responsibility. You want to make sure you’re representing both your agency and your client well, and a top-notch pitch is the best way to do it. There are some small measures that can maximize efforts to B2B technology media. Make it short.

B2B 193

B2B Pitching Technology Report 193

Cision

OCTOBER 3, 2015

Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching. Comment on reporters’ published articles.

Pitching 120

Pitching Report Social Media Measurement 120

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here.

Pitching 89

Pitching Report Software Survey 89

Stephen Waddington

JUNE 3, 2021

Here’s a report from the May event and what’s coming up in June. The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. You can catchup with the replay on YouTube.

Report 203

Report Energy Print Measurement 203

Onclusive

SEPTEMBER 13, 2017

In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. Now is the time to invest in PR Attribution and PR Measurement solutions.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Wadds Inc.

NOVEMBER 11, 2023

The functional public relations role of producing words and pictures such as press releases, articles, quotations, media pitches, and social media posts can already be automated. Here, large language models are trained on spreadsheets, reports or research papers and instructed to create summaries and review data from different perspectives.

Report 119

Report Publicity Training Policies 119

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This can help inform your own competitive strategies and keep you one step ahead.   9.

Strategy 370

Strategy Communications Reputation Measurement 370

Cision

SEPTEMBER 12, 2017

The Outsell report shows that 87 to 96 percent of large firms value a wide assortment of earned media tactics. Marketers must overcome some earned media challenges such as finding and connecting with influencers, adopting effective distribution technology and accurately measuring ROI to prove the value of public relations.

Measurement 223

Measurement Media Financial Technology 223

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting. The interface is intuitive and delivers a fantastic user experience.

Media 369

Media Software Pitching YouTube 369

Sword and the Script

DECEMBER 1, 2020

“PRophet” says it has analyzed millions of stories from thousands of reporters to produce the probability of a journalist covering your story. Reporters get pitched – a lot. The product aims to help PR with “the ability to test and refine media strategies before pitching. Cision announced a “new” reporting dashboard.

Pitching 86

Pitching Report Tools Software 86

Axia PR

JUNE 13, 2023

Educating clients and helping them learn more about news media outlets, reporters, and pitching are a larger part of public relations professionals’ job than many realize. Understanding these four media tiers can help you gain quality media coverage.

Measurement 71

Measurement Media How To Education 71

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. What happens after the reporter says yes? How did we do?

Report 136

Report Interviews Pitching Construction 136

5W PR

JUNE 11, 2024

Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. PR initiatives could involve devising ethical guidelines for AI developers, or transparent communication about data collection practices and privacy measures. However, its potential is often clouded by uncertainty and doubt.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Cision

OCTOBER 30, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And yet, that’s not a precise measure when it comes to earned media. Why The Old Ways no Longer Work.

Measurement 215

Measurement Media System Tools 215

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. Views are the most common measure of success for publishers. I’ve read the report so that you don’t have to. Edelman reports a massive rise in news engagement.

SEO 60

SEO Media Relations Pitching Report 60

ImPRessions - Crenshaw Communications

MARCH 6, 2018

The word is a little misleading, because it sounds like you’re giving the story to only one reporter. Let’s use this model to get the scoop on pitching media exclusives for B2B technology programs. The $ pitches are no-brainers. “Big-name” pitches may also warrant an exclusive. What is the story?

Pitching 189

Pitching How To Media Interviews 189

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

The numbers back this up; a recent cybersecurity report from research firm ThoughtLab found that the average number of cyberattacks and data breaches increased by 15.1% So, how do PR organizations manage their relationships with cybersecurity reporters to garner coverage and showcase their clients as thought leaders in the space?

Privacy 294

Privacy Media Telecommunications Conference 294

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Reputation Crisis Communications 195

OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? The story was about Signs of Cancer Women Should Never Ignore, and the reporter had a tight deadline. What information do you always make sure to include in a pitch? This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Education 98

Flack's Revenge

JUNE 22, 2015

PR measurement has evolved, with the addition of solutions such as SeeDepth and AirPR. Yet there is one thing that is impossible to measure – and is ignored at our own peril. Yet there is one thing that is impossible to measure – and is ignored at our own peril. You can’t measure this kind of impression.

Measurement 120

Measurement Pitching Internal International 120

Agility PR Solutions

MAY 9, 2019

Reporters today are under more pressure than ever. Newsrooms are short staffed, reporters are juggling several different beats and are under extreme pressure to deliver “eye-catching” headlines, within very tight deadlines.

Media Relations 112

Media Relations B2B Pitching Company 112

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR Reporting. Media Measurement. Relationship building takes time.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measuring the performance of your key soundbytes should be an essential part of your ongoing PR evaluation efforts. Measure success.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

OCTOBER 19, 2021

Using a robust media monitoring and measurement solution can help you extract a lot of the data and insights that you need, such as the current industry trends, what has worked or not worked well for your audience, and what the competitors are doing. Step 4: Work out the plan. Step 5: Write the business case.

How To 396

How To Measurement Data Writing 396

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media.

Media 98

Media Nonprofit Pitching Analytics 98

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Planning is vital to successful pitching and one essential component is the humble editorial calendar. By laying out what content to create, when to pitch and whom to pitch, editorial calendars make PR both easier and more effective. Repurposed content: Refresh previous content and select successful pitch ideas and posts.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Bianchi Biz Blog

OCTOBER 5, 2020

I’m the senior transportation reporter at TechCrunch, where I focus on all the ways — present and future — that people and packages travel from Point A to Point B. It wasn’t the biggest story of the year by any measure, but it’s one of those pieces that I look back on with pride. Any pet peeves with PR people?

Transportation 92

Transportation Meeting Report Media 92

Sword and the Script

JANUARY 9, 2024

Cision seems to silently rebrand HARO Cision has apparently renamed the service formerly known as Help-a-Reporter-Out or HARO to “Connectively.” Maybe there are just less pitches submitted [in] total now and landing a link is easier, but I’m skeptical. And now onward with this month’s PR tech sum.

Brand 155

Brand Branding Reddit Pitching 155

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 106

B2B Survey Pitching Software 106

PRSay

FEBRUARY 4, 2019

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. Rather than try to convince him of how inconsequential it was, I decided to focus my pitching efforts on that outlet.

Measurement 111

Measurement How To Strategy Pitching 111

Sword and the Script

APRIL 2, 2024

Cision moves to eliminate the HARO brand Cision is pressing forward with the elimination of the Help a Reporter Out (HARO) brand. Reporters were getting more emails than ever – and traced many of them back to Vocus. When I arrived, all the angry reporter calls that used to our support line were re-routed to me. Click To Tweet 2.

Reddit 178

Reddit Software B2B Technology 178

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. I feel good about the meeting because our media outreach has gained lots of momentum, and we have a lot to report. 10:00 am I study a report on a client competitor that shows three media mentions for the month.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. I feel good about the meeting because our media outreach has gained lots of momentum, and we have a lot to report. 10:00 am I study a report on a client competitor that shows three media mentions for the month.

Product Launch 321

Product Launch Meeting Report Technology 321

Onclusive

FEBRUARY 24, 2021

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. The post Why The Equilar Communications Team Moved from Cision to Onclusive Pro appeared first on Onclusive.

Case Study 195

Case Study Communications Study Leadership 195

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

You want to make sure you’re allowing enough time to pitch in advance of a news event, whether it’s something you control or an independent event that offers some borrowed interest to your own story. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156

B2B How To Privacy Retail 156