Sword and the Script

APRIL 2, 2024

Journalists were quite vocal about criticizing the company for selling their emails. However, I learned a lot about reporters and pitching in that capacity. Burrelles started white labeling Agility’s technology about this time last year (2023), so its customers stand to benefit as well. Measurement templates.

Reddit 179

Reddit Software B2B Technology 179

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. This has made it more challenging to pitch stories successfully.

Media 98

Media Nonprofit Pitching Analytics 98

Stephen Waddington

SEPTEMBER 29, 2021

It’s a thoughtful and occasionally irreverent place to kick around ideas about our profession. What can a middle-aged white man tell you about diversity? He released a statement to the press on behalf of Pennsylvania Railroad about a train wreck that tragically killed 50 people. The New York Times printed the article in full.

Industry 153

Industry Publicity Agency Community 153

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. Getting Pitch Perfect. It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164

Wadds Inc.

AUGUST 15, 2023

The energy has yet to be matched by dialogue among the practitioner community about the best way to incorporate tools into the workflow. The new #PRstack guide will be edited by Stephen Waddington and published via Amazon in Kindle and print formats. Vendors are driving the conversation around AI tools. It’s an unhealthy situation.

Tools 98

Tools Community Energy Print 98

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. Views are the most common measure of success for publishers. Use insight about a publication and its audience as part of your pitch. #3

SEO 60

SEO Media Relations Pitching Report 60

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 159

Media Relations Media Print Software 159

Cision

AUGUST 9, 2017

But historically, communicators have struggled to measure the business impact of their campaigns. It just means that they have had access to better tools to build, manage, and measure their campaigns. It’s clear that the lack of technology, data, and measurement has prevented earned media from living up to its full potential.

Communications 185

Communications How To Media Measurement 185

Cision

NOVEMBER 28, 2017

In modern communications, we can now flip the model and use the information we have about our audiences (interests, demographics, geographies) to find suitable influencers that impact those audiences. How Can SMBs Measure Success? If it’s simply awareness, impressions are easy to measure.

Small Business 245

Small Business Media SMB Pitching 245

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. How Do You Measure Media Coverage? How Do You Pitch the Media ? What is Reputation Management?

Viral 52

Viral Crisis Communications SEO Reputation 52

Mindful Marketing

JUNE 22, 2015

Sure, budgets are smaller, print is moving to digital-only and some high profile journalist moves out of the industry have made headlines. Journalists have complained for decades that there aren’t enough good media experts in PR who can write or sell a quality story, understand the journalist and get the pitches right.

Media Relations 50

Media Relations Measurement Report Media 50

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

It can result in uncertainty about next steps and a lack of clarity on plans and written materials. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it.

Skype 170

Skype Interviews Crisis Communications Crisis 170

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Why users should care about the products and how it can improve their lives with them. .

How To 176

How To Media Guidelines Pitching 176

PR Insiders

MAY 7, 2021

We often hear people express puzzlement about the value of PR. PR is about building your brand and your authority over time. If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. Measuring up, Marsha.

Data 78

Data Newspapers Analytics Measurement 78

Stephen Waddington

SEPTEMBER 18, 2020

I caught up with some of the contributors to talk about the future of our profession. The fourth book, Celebrating BAME Talent is published today in digital and print formats. I caught up with four of the authors this week ahead of publication to ask them about some of the biggest issues facing our profession. Anouchka Burton.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Wadds Inc.

NOVEMBER 30, 2023

I’ve launched a new book today about artificial intelligence (AI) tools for public relations. Writing a book about a fast-moving area of technology has challenges. It also carries a heavy duty disclaimer about data privacy, security and fact-checking. We’ve pushed the limit of the publishing process while maintaining quality.

Tools 52

Tools Handbook Publicity Analysis 52

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

Landis PR

APRIL 12, 2021

Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance. Would you tell us a little about yourself? I really don’t have one.

Meeting 98

Meeting Media Print Enterprise 98

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. About 40% of respondents to a survey by Webbiquity and the aggregation service B2B Marketing Zone expected to reallocate funds for live events to other marketing tactics. The deluge of PR pitches.

Survey 178

Survey Marketing B2B Study 178

Beyond PR

APRIL 6, 2016

By not targeting the right contacts, your perfect pitch can fall on deaf ears. For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines. Editorial calendars can be incredibly helpful in determining when to pitch certain stories. Do your research.

Pitching 40

Pitching Media Radio Print 40

Cision

SEPTEMBER 13, 2017

It can be helpful to survey this audience about your current branding. Printed and digital materials: sales collateral.  5.    Unveil the new look and messaging to your staff and foster excitement about it. Conclude by Measuring Your Initial Success  . How many articles about the branding were published?

Corporate 270

Corporate Brand Branding Guidelines 270

Burrelles Fresh Ideas

OCTOBER 24, 2023

Savvy businesspeople understand that the only thing you can predict about the market is its unpredictability. This, in turn, can be leveraged by the PR team into timely, customer-driven campaigns that solidify the brand identity as one that genuinely listens to and cares about customers. Markets evolve.

Strategy 97

Strategy Ethics Social Media Data 97

Sword and the Script

JANUARY 31, 2023

” A Norwegian Krone equals about $1.80 Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. I took a close look at the Truescope product about this time last year: A look at the media monitoring tool Truescope is bringing to the U.S. [PR What’s different about that?

Software 78

Software Case Study Technology Tools 78

Cision

NOVEMBER 11, 2016

It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer.

Communications 253

Communications Data Local Survey 253

Burrelles Fresh Ideas

FEBRUARY 13, 2024

SOURCE] The Concept of Social Commerce As we said earlier, social commerce is about brands selling products on social media platforms. Click on it, and it leads you to a page with all the details about the coffee and its pricing. They provide a treasure trove of data about users’ interests, behaviors, and preferences.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. From print to digital.

Communications 128

Communications Crisis Internal International 128

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. Jeff Dionise, Beryl Love , Patty Michalski and Susan Page provided attendees insightful pitching tips.

Mobile 120

Mobile Print Trends Twitter 120

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. Collect and cultivate freelancers.

Television 120

Television Interviews Engineering Tools 120

Bad Pitch Blog

AUGUST 4, 2010

People sometimes ask us why we out our own on The Bad Pitch Blog. Our traffic logs show that bad pitches get more traffic than our how-to articles. When a pitch is outed, it’s being cached in Google…multiple times…as people pass these stories around like joints at Woodstock. We tell our bad pitches when they’ve been outed.

Pitching 68

Pitching Case Study Print Google 68

Sword and the Script

NOVEMBER 26, 2019

A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. PR measurement has long been the Achilles heel of the industry.

Publicity 93

Publicity Media Advertising Advertising 93

Sword and the Script

JANUARY 11, 2022

I don’t get too excited about private equity money in PR technology. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data. Who are all these companies?

Reputation 85

Reputation Technology Tools Data 85

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them. PR can create media coverage emphasizing the brand’s campaigns, pitch directly to potential investors, or build collaboration with relevant organizations.

Video 110

Video Marketing SEO Social Media 110

Cision

MAY 4, 2016

Your story is worthless if you can’t get anyone to care about it. Before you pitch a journalist, you must think about how your story adds value for your audience. We define media very broadly, from traditional print media to the gossipmonger with a following on social media. How many pitches is he likely to read?

Newspapers 120

Newspapers Journalism Pitching Report 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Crenshaw client Robert Glazer of Acceleration Partners penned one of the first in-depth books about performance marketing , which led to a national television appearance, podcast guest ops, and keynotes at marketing conferences. And being a best-selling author can’t hurt when pitching bylines or features to the media.

Case Study 178

Case Study SEO Film Video 178

Cision

MARCH 24, 2017

I’ve known (Austin & Williams President & CEO) Eva LaMere and Rick Chiorando for several years — we’ve talked about working together for a while. Every great story is about people, whether it’s the president or the person next door. If you find the compelling human story in what you’re pitching, you’ll be successful.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

MAY 11, 2015

New ways to accurately measure and track PR’s value. The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? It has given me insight about a journalist’s interests.

Reddit 120

Reddit Social Media Pitching Comparison 120

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. In today’s media environment, pitching reporters and editors has become a lost art. This is where strategy and tactics come into play.

Storytelling 163

Storytelling Media Nonprofit Government 163