Measurement Pitching Print Television 
Burrelles Fresh Ideas
AUGUST 2, 2023
In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.
Burrelles Fresh Ideas
MARCH 5, 2024
However, media pitching and media relations to secure earned media still dominate the industry. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. This has made it more challenging to pitch stories successfully.
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Sword and the Script
AUGUST 4, 2020
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
Crenshaw client Robert Glazer of Acceleration Partners penned one of the first in-depth books about performance marketing , which led to a national television appearance, podcast guest ops, and keynotes at marketing conferences. And being a best-selling author can’t hurt when pitching bylines or features to the media.
Beyond PR
MARCH 22, 2018
Just measure it in inches.” You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. Broadcast – television and radio. “Don’t pay any attention to what they write about you.
Marketwired
APRIL 12, 2016
This harkens back to the early days of television when the hosts or the actors you were watching would pitch the product themselves. Just like any other form of media, you really need to understand you audience, know the type of content that they want, deliver it and then be able to measure it in some way.”.
Beyond PR
APRIL 20, 2016
For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. Author Lukas Alexander is a media analyst on PR Newswire’s professional services team, helping global customers with their monitoring and measurement.
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