The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

PR 20/20

FEBRUARY 7, 2023

GA4 is the next generation of Google's Analytics tool, a free web analytics platform. Unlike Universal Analytics, the most significant update to GA4 is that it can measure both website and app performance in one place. At its core, GA4 is one of the most powerful tools for users to measure and understand web analytics.

Analytics 69

Analytics Google Mobile Measurement 69

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

NewsWhip

MAY 16, 2024

Our breakdown by reaction data also allows you to get a sense for how a post makes people feel in real time, by measuring Angry reactions against Wows, Hahas, Sads, and more. Successful audience development now requires data in aggregate for all of their accounts, across the social web.

Reddit 78

Reddit Instagram Data LinkedIn 78

Cision

FEBRUARY 21, 2017

Note that while there are a lot of very cool mobile apps for photo manipulation, the ability to process high-resolution images is the key criteria for these tools (though I do throw one in at the end for good measure). Canva is a web-based image creation platform that is intuitive and user-friendly. No software to run.

How To 240

How To YouTube Software Creativity 240

Beyond PR

JANUARY 2, 2018

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it. By how much?

Measurement 75

Measurement Strategy Software Analytics 75

Contently - Strategy

MAY 13, 2024

Google itself has announced it does not plan build “alternate identifiers to track individuals as they browse the web.” Four strategies you can implement now to adapt and thrive in a post-cookie world include: Set your website up for success by thoroughly auditing the user experience (on mobile, too, of course).

Content Marketing 116

Content Marketing Privacy Marketing Google 116

Cision

AUGUST 11, 2016

It’s tempting to say [the biggest current trend is] predictive analytics, virtual reality, interactive and mobile, but for me, Influencer Marketing will continue to be a hot trend over the next year as more consumers become influential participants in crowdsourced brand marketing. Mobile Marketer. Web Strategy by Jeremiah Owyang.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Waxing UnLyrical

JULY 18, 2016

This week’s roundup takes a look at common measurement mistakes, so you can avoid them before they cause your organization unnecessary headaches. Are You Making PR Measurement Mistakes? Measuring Mobile Marketing Requires Different Metrics. 4 Performance Measurement Mistakes You Don’t Want to Make.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Presspage

APRIL 17, 2018

Part 4 - 'Mobilizing' your newsroom An essential part for a smooth running global newsroom is optimizing it for mobile visitors. Why your global newsroom should localize content as much as possible.

eBook 87

eBook Internal International Mobile 87

5W PR

OCTOBER 1, 2020

The performance of marketing strategies is carefully measured across the web, mobile and social media, and then it’s compared to the industry competitors or any available challenger brands for the company. There are different benchmarks for every channel, as well as for advertising, search engine optimization (SEO), and email.

Advertising 88

Advertising Advertising Measurement Facebook 88

Cision

AUGUST 22, 2016

If you’ve Googled anything with your phone recently, you may have seen a result like the one below and wondered what the “AMP” tag meant: Google’s Amplified Mobile Pages (AMP) is an open source initiative intended to speed mobile delivery of web content. What are Amplified Mobile Pages?

Mobile 96

Mobile SEO Web Google 96

Sword and the Script

JUNE 10, 2017

It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead? See these related posts: Twilight of Web 2.0: 2) Social media mobile trends. How do you get into those data points earlier? Talk to Us!

Trends 87

Trends Marketing Mobile Web 87

The Proactive Report

MAY 7, 2018

Web Architecture and Development Framework. Mobile Development. The PR Measurement Course could give you that extra edge on your resume. Middleware and Integration Software. User Interface Design. Software Revision Control Systems. Data Presentation. SEO/SEM Marketing.

Study 100

Study Analytics Software Data 100

Burrelles Fresh Ideas

MAY 14, 2024

Many developed countries, like the United States and the United Kingdom, require businesses operating within their borders to follow the Web Content Accessibility Guidelines (WCAG) and other laws that encourage accessible and inclusive content for everyone. Closed captions are ideal for use in accessibility measures.

Social Media 93

Social Media Media Video SEO 93

Cision

AUGUST 31, 2015

Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Live mobile video is the logical next step from the guerrilla-style behind-the-scenes “exclusive” content popularized by Snapchat, Vine, and Instagram Video. Mobile – Can you shoot content via mobile? Do they disappear?

Video 120

Video Mobile YouTube Enterprise 120

Cision

MAY 2, 2016

And there are literally millions of people whose media consumption habits have shifted (to some degree) from mobile websites to social platforms. adults use mobile to consume news. Of course this is disproportionate younger adults, which means that mobile content consumption is increasing as well.

Mobile 120

Mobile LinkedIn Facebook Google 120

PRSay

DECEMBER 28, 2021

Consider also the variety of user experiences with email: iPhone vs. Android, dark mode vs. light mode, mobile vs. tablet vs. desktop, etc. Know how to measure the success of your campaign. The template you’ve crafted in your mind might utilize a revolutionary design. How will you know your email marketing campaign is a success?

Marketing 210

Marketing Apparel Data Software 210

Cision

APRIL 20, 2015

“Users have grown used to being able to access web pages quickly, and if your page takes longer than two seconds to show signs of life, users quickly discard the page and go back to their search results.” A lot has been made about Google’s upcoming push to include mobile usability prominently in their algorithm.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Cision

APRIL 27, 2015

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. But that’s what we do with a lot of PR metrics: we measure impressions, social sharing and AVE because they are easy to conjure, not because it has applicability to our overarching business objectives.

Analytics 120

Analytics Google Measurement Data 120

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Episodic and series-based content is one of the most powerful tools to engage and entertain audiences, in equal measures. . Mobile Compatibility .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Konnect Agency

FEBRUARY 26, 2021

In fact, all businesses that advertise on mobile apps, as well as those that optimize, target and report on web conversion events from any of Facebook’s business tools will be affected. Create Campaigns Utilizing Your Site: As part of your holistic strategy, run web visit campaigns using your website’s internal tracking.

Advertising 52

Advertising Advertising Web Privacy 52

Stephen Waddington

MAY 19, 2020

In practice, this means a focus on the hard operational numbers, combined with data led planning and proof There has already been a rapid shift to digital and mobile first. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. They need to be planned and built from the ground up.

Crisis 151

Crisis Government Energy Community 151

Shift Communications

FEBRUARY 7, 2018

They only recently released retargeting tools such as the Snap Pixel for advertisers to take advantage of; custom audiences are still limited to web audiences (versus uploading lists). One area of opportunity for marketers who are marketing mobile app installs is the relatively new App Install ad unit for Snapchat. Christopher S.

B2C 74

B2C Web Advertising Advertising 74

Business Wire

MARCH 20, 2018

When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. The most popular tools for identifying trends and measuring impact of published content include Google Analytics, Chartbeat, NewsWhip, Google Trends, Reddit and Twitter.

Reddit 158

Reddit Media Analytics Trends 158

NewsWhip

JUNE 2, 2020

The test involved using Spike to discover and track stories and other content that their audience would be interested in, before curating them and posting them to the various web properties and social accounts, with a new, more appropriate tone. “. new mobile users. new mobile users. Beyond our wildest expectations.

Case Study 78

Case Study Study Radio Analytics 78

Shift Communications

DECEMBER 11, 2015

Mobile Crosses the Chasm. The mobile web is not coming , it’s here. Yet they are all fighting over mobile because that’s where everyone is. Consider how your content works on mobile, and how to make your visuals represent well with shorter, punchier writing. Measurement Continues to Evolve.

Marketing 60

Marketing Mobile Pinterest Analysis 60

PR 20/20

JUNE 5, 2018

You’ll also learn valuable skills that you can apply to your marketing data tracking and analysis, like how to implement tracking codes, how to set up goals, and how to measure success via a variety of reports (audience, acquisition, behavior, etc.). Measurement best practices. Google AdWords Certification. WordStream PPC University.

Course 64

Course Marketing Analytics Google 64

Cision

SEPTEMBER 15, 2016

A study by Global Web Index found that 80 percent of Internet users own a smartphone. Another study led by Nottingham Trent University found that the average person checks their mobile phone 85 times a day , with an average of five hours — or about a third of their waking time — spent on it.

Social Media 120

Social Media Marketing Media Study 120

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. What we do 5.

Government 103

Government Education Print Ethics 103

Shift Communications

DECEMBER 17, 2014

You’ll want to make your newsletter look good while keeping in mind that people will be reading your newsletter across a number of devices: desktops, mobile phones, tablets, etc. Part Five: Measurement. The last piece you’ll want to consider when building a newsletter is measurement. Now it’s time to get visual.

Content Marketing 110

Content Marketing Measurement Analytics Mobile 110

Contently - Strategy

OCTOBER 18, 2022

For example, see how the project management tool, Asana , conducted a Google Forms survey to ask users what changes they wanted to see in their mobile app on Twitter. AI tools tell you what your ideal customers are doing on the web. Be sure you nail your survey design. Too many questions and survey takers will bounce. The best part?

B2B 137

B2B Company Survey Enterprise 137

Cision

SEPTEMBER 19, 2016

When Facebook made its Messenger app autonomous from the parent app on mobile, many people questioned the wisdom behind such a tactic. Direct Messages are more dynamic than ever with read receipts, typing indicators, and web link previews. Get started by downloading The 9-Step Guide to Measuring Social ROI. Facebook Messenger.

Skype 120

Skype Facebook Customer Service Google 120

Sword and the Script

SEPTEMBER 26, 2017

As these so-called content snacks zip around the social web, the marketing brain is squirting dopamine with every like and share, but it’s not moving the needle for your business. No one on a mobile device is clicking “like” and then leaving Facebook to go search Google for your web page. 3) Share on the native platform.

Social Media 118

Social Media Brand Branding Media 118

Communications Conversations

DECEMBER 13, 2017

But, don’t forget about setting up podcasting outposts across the web at places like SoundCloud. Make sure it’s uber-easy (especially on a mobile device). 8 – Have you thought about what your measures of success will be for your podcast? 6 — Have you given serious thought to your podcast’s format?

Corporate 103

Corporate Banking Resources Radio 103

ISEBOX

JANUARY 8, 2016

In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). Can your story be read on a mobile phone? Can your stories be found in major search engines? What about social?

Media 79

Media Analytics Technology Corporate 79