Beyond PR

OCTOBER 6, 2016

For nonprofits, working on a shoestring budget is a fact of life. Not all that long ago a press release’s effectiveness was measured solely in terms of earned media coverage and the ad equivalency value of that coverage,” writes Melissa Walsh in Proving It: Going from Press Release Performance to Measuring Brand Perceptions. “Not

Nonprofit 103

Nonprofit Measurement Writing LinkedIn 103

Waxing UnLyrical

JANUARY 29, 2013

” So while they didn’t know each other a decade ago, through the beauty that is social media, they are now fast friends (and, in fact, the reason I know Beth is because Katie introduced me to her many years ago). She inspired so many people who were new not just to the chat, but to measurement in general, not to be afraid of it.

Nonprofit 70

Nonprofit Measurement Case Study Social Media 70

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Sell it in.

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?”

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

5W PR

FEBRUARY 16, 2021

Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020. This also means regular monitoring and measurement of engagement rates on every platform the brand utilizes.

Social Media 88

Social Media Healthcare Brand Branding 88

PeakMetrics Insights

MARCH 13, 2019

A nonprofit can only be as good as the people behind it. Numerous digital tools exist to help, and your nonprofit may find that it can save time and money adopting them. Here are twenty digital tools all nonprofits should be using. Is the nonprofit’s website bringing in the right people? Google Analytics.

Nonprofit 40

Nonprofit Tools Strategy Google 40

wiredPRworks

NOVEMBER 22, 2016

Charities and nonprofit fundraising communities from around the world will unite to celebrate generosity, share stories and raise awareness about important causes. GivingTuesday Ideas for NonProfit Fundraising. Measure meaningful stats like new contributors, social shares, visits to websites, hashtag reach and, of course, donations.

Nonprofit 40

Nonprofit Small Business Creativity Corporate 40

5W PR

JANUARY 3, 2024

It can be used by brands to establish an identity, nonprofits to raise awareness, or individuals to make an impact. Engagement In the era of social media, engagement is a key metric for successful communication. Measuring results Measuring the impact of strategic communication is vital for refining and optimizing future efforts.

Communications 78

Communications Storytelling Nonprofit Measurement 78

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PR Week Measurement Conference – UK.

Conference 329

Conference Marketing Case Study Measurement 329

Stern + Associates

FEBRUARY 4, 2022

are expected to spend more than $20 billion on social media advertising. But social media success can’t hinge on sponsored posts and paid ads alone. Four secrets to ensure our clients’ social media strategies work smarter—not harder—than their competitors’. Identify clear measures of success. Quantity (i.e.,

Social Media 62

Social Media Strategy Media Nonprofit 62

PRSay

FEBRUARY 23, 2024

They have launched startups, side hustles, companies, and nonprofit charitable organizations as early as middle school by leveraging the digital and social media platforms and technology that has been readily available to them at a young age and which they eagerly adopt.

How To 176

How To Employee Nonprofit Technology 176

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Landis PR

APRIL 12, 2021

They are often the go-to pool resource for other media, because they provide quick and accurate fundamentals, especially when time is of the essence. In addition, BCN now has a nonprofit affiliate, LocalNewsMatters.org , many of whose stories move on the news wire. Decision Time Nears for Mega Measure: FASTER Bay Area.

Meeting 98

Meeting Media Print Enterprise 98

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PR News Conferences.

Conference 256

Conference Content Marketing Marketing Internal 256

Waxing UnLyrical

JUNE 13, 2011

I attended the Nonprofit 2.0 I got to see Danielle Brigida of the National Wildlife Federation IRL after a long time, which was great since we are both measurement geeks … and I got to meet oh-so-many people for the first time, with whom I’d previously connected online, that it was a real treat.

Nonprofit 80

Nonprofit Community Meeting Conference 80

Remote PR Jobs

SEPTEMBER 25, 2023

From generating media coverage to positioning yourself as a thought leaders in your industry, and ultimately help your business succeed and grow — there are a number of reasons why business owners need to learn how to write and distribute a press release.

Small Business 130

Small Business Writing How To Nonprofit 130

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. PR professionals understand the importance of reaching a wide range of audiences.

Radio 75

Radio Television Media Local 75

Deirdre Breakenridge

NOVEMBER 11, 2019

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Don’t forget that engagement can also be measured. Think of your community when podcasting instead of focusing solely on promotion.

Community 206

Community Nonprofit Conference Social Media 206

The Hoyt Organization

MAY 20, 2024

It also plays a significant role in charitable organizations and nonprofits. Business Growth In our guide to healthcare PR strategies , we stress the importance of measurable objectives. It is common knowledge that PR is a huge factor in corporations and enterprises. Read on to learn more about the role of public relations for doctors.

Healthcare 84

Healthcare Publicity Reputation Nonprofit 84

Waxing UnLyrical

JANUARY 5, 2015

Since January at SBC kicks off with measurement – literally, as tomorrow is the year’s first #measurePR chat (12-1 pm ET, Rebekah Iliff and Deirdre Breakenridge will be guests, so don’t miss it!) 5 Shifts to Fix Your Social Media Metrics. 5 Book Recommendations for Nonprofit Networking and Data Nerds.

Measurement 40

Measurement Nonprofit Analytics Big Data 40

PRSay

JULY 6, 2020

My firm and media company, HJMT, is based in New York, an area of the country among those hit hardest by the coronavirus this past spring. Many worthy nonprofit organizations need assistance during the COVID-19 crisis. Many companies are opting to carry on with the work-from-home policies they started during this past March and April.

Employee 187

Employee Skype Meeting Nonprofit 187

Cision

MAY 3, 2016

You’ll need robust media monitoring software and an understanding of these three types of mention volume: 1. With social listening software, you can track how often your brand’s name is mentioned, whether referenced by your social media handle or not. Want more suggested PR measurement factors? Branded Mention Volume.

Brand 120

Brand Branding Software Nonprofit 120

Waxing UnLyrical

MARCH 21, 2012

speaking to the PRSA chapter on measurement. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. get caught up in shiny new measurement tools. Identify how you will measure the success or failure of these objectives.

Measurement 90

Measurement Google Analytics Nonprofit 90

Waxing UnLyrical

MAY 29, 2015

And you can’t have a productive workplace if you’re not measuring it. A1 I’m a culture consultant by way of social media and digital strategy for nonprofits #measurepr. We measure joy externally by seeing how many people are delighted by the work of our hearts and minds. ” #measurepr.

Measurement 40

Measurement Nonprofit Community Twitter 40

Reputation Us

OCTOBER 31, 2018

Not our own, per se, but rather business and nonprofit reputations. Who (employees, customers, community, media, social influencers) ultimately decides what is the organization’s reputation? However, digital is far from the only way to measure reputation–and may be one of the last channels we explore to measure reputation.

Reputation 60

Reputation Nonprofit Employee Analysis 60

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Social Media Today. ” – Andrew Hutchinson, Content Manager, Social Media Today. Social Media B2B.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Solo PR Pro

DECEMBER 11, 2018

You’ve created your client’s social media plan, establishing the critical metrics for each campaign. What if you could have insight into the social media performance of others within your client’s industry? Nonprofits. Media averages 10.4 Media: This industry has the highest posting activity but the lowest engagement.

Social Media 45

Social Media Report Fashion Instagram 45

PRSay

SEPTEMBER 28, 2020

based nonpartisan, nonprofit organization that fosters First Amendment freedoms. Some of that is about the way that social media and the internet work, and the algorithms that direct people toward one thing or another. When it comes to the First Amendment, be prepared for pushback,” she says. “Be We are weeks away from the U.S.

Communications 148

Communications Employee Government Nonprofit 148

Waxing UnLyrical

OCTOBER 10, 2011

So, today, I celebrate the birthday of someone who has had an incredible impact on my life and, probably, yours, if you work in the public relations and/or social media field… and particularly if you care about the measurement thereof. She is the Queen of Measurement (or, as she’d rather be known, Sashet) – Ms.

Measurement 73

Measurement Meeting Nonprofit Travel 73

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

AUGUST 30, 2022

a reputation platform,” according to reporting by Ray Shultz for Media Post. The former “founded Weber Shandwick’s analytics practice” and the latter “was former head of strategy at Publicis Media.”. I’m going to tip my hat to Occam’s Razor and call it media monitoring solution. Terms were not disclosed.”.

Publicity 85

Publicity Survey Enterprise Pitching 85

Reputation Us

JANUARY 7, 2019

staff, the public, members, prospective members, the media and social media users) say and share about your products, services and the experiences they’ve had with the credit union. The challenge is to be measurably relevant. Reputation Action 5: Monitor and Analyze Online Reviews and Social Media Posts.

Reputation 60

Reputation Nonprofit Policies Financial 60

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Mindful Marketing

JUNE 27, 2020

Just as these injustices were not casually implemented, measures to undo them also must be comprehensive. Aren’t there governmental organizations and nonprofits already dedicated to solving this problem? ​ But, why should businesses attempt to address deep-seated issues that span centuries and defy easy answers?

Real Estate 111

Real Estate Community Employee Education 111

Deirdre Breakenridge

OCTOBER 20, 2015

It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective. However, as student Kyle Wallace pinpointed, “Social media should really be a core in every program! I took it as an elective.”

Education 150

Education Training Course Social Media 150