The Hoyt Organization

APRIL 23, 2024

million nonprofits registered with the IRS. With so many organizations competing for attention and donations, it’s crucial for your nonprofit organization to have an effective PR strategy in place. Here are seven steps for executing an effective nonprofit PR strategy. In the US alone, there are over 1.8

Strategy 102

Strategy Nonprofit Social Media Leadership 102

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 83

Nonprofit Measurement Case Study Study 83

Waxing UnLyrical

JANUARY 29, 2013

She inspired so many people who were new not just to the chat, but to measurement in general, not to be afraid of it. I thought measurement was Darth Vadar, hated it.But felt it was imp. I thought measurement was Darth Vadar, hated it.But felt it was imp. Till then, happy measuring! measurePR Q1 A1 – p3.I

Nonprofit 70

Nonprofit Measurement Case Study Social Media 70

Beyond PR

OCTOBER 6, 2016

For nonprofits, working on a shoestring budget is a fact of life. Not all that long ago a press release’s effectiveness was measured solely in terms of earned media coverage and the ad equivalency value of that coverage,” writes Melissa Walsh in Proving It: Going from Press Release Performance to Measuring Brand Perceptions. “Not

Nonprofit 103

Nonprofit Measurement Writing LinkedIn 103

Deirdre Breakenridge

NOVEMBER 11, 2014

During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations. The special #PRLab chat will help public relations students develop quality, strategic work for nonprofit clients.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Katie Paine's Measurement Blog

MARCH 23, 2016

In this podcast, Risk Alternatives‘ CEO Ted Bilich interviews Katie Paine about why nonprofits need to measure their performance and how they can do it. The post Why Is Measurement Crucial to Nonprofit Success? No ratings yet. Please rate this How much did you enjoy […].

Nonprofit 40

Nonprofit Interviews Measurement 40

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Sell it in.

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Free initial plan, but also has an amazing nonprofit rate of $39.99/year YouTube Nonprofit Program : The YouTube nonprofit program is a cause’s best friend.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Cision

JUNE 16, 2015

So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. So What Do I Need to Measure? Modernize your PR measurement with our free tip sheet. Want more accurate PR measurement? Still relying on AVE?

Measurement 120

Measurement Software Nonprofit Analytics 120

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

PeakMetrics Insights

MARCH 13, 2019

A nonprofit can only be as good as the people behind it. Numerous digital tools exist to help, and your nonprofit may find that it can save time and money adopting them. Here are twenty digital tools all nonprofits should be using. Is the nonprofit’s website bringing in the right people? Google Analytics.

Nonprofit 40

Nonprofit Tools Strategy Google 40

wiredPRworks

NOVEMBER 22, 2016

Charities and nonprofit fundraising communities from around the world will unite to celebrate generosity, share stories and raise awareness about important causes. GivingTuesday Ideas for NonProfit Fundraising. Measure meaningful stats like new contributors, social shares, visits to websites, hashtag reach and, of course, donations.

Nonprofit 40

Nonprofit Small Business Creativity Corporate 40

PRSay

JANUARY 14, 2022

Agencies must reevaluate success measurement with clients to better show value. Springsteen’s 1987 Brilliant Disguise offers some stark realities for brands and nonprofits. Your brand and nonprofit can be that solution, but there’s a catch. Public relations must take a lead in offering objective facts from the best sources.

Communications 165

Communications Trends Nonprofit Radio 165

Burrelles Fresh Ideas

MARCH 5, 2024

Nonprofit newsrooms are also on the rise, like the nonpartisan nonprofit States Newsrooms. Monitoring earned media facilitates analytics and measurement, allowing you to re-evaluate, adjust and fine-tune as you go. Find out how we simplify monitoring and measurement for brands and agencies. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97

Agility PR Solutions

JULY 8, 2020

The research, from […]. The post Consumers expect Black Lives Matter actions, not talk—why aren’t brands communicating plans?

Consumer 147

Consumer Nonprofit Brand Branding 147

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PR Week Measurement Conference – UK.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

JANUARY 3, 2024

It can be used by brands to establish an identity, nonprofits to raise awareness, or individuals to make an impact. Measuring results Measuring the impact of strategic communication is vital for refining and optimizing future efforts. What is strategic communication? A compelling narrative is essential in all these cases.

Communications 78

Communications Storytelling Nonprofit Measurement 78

PRSay

FEBRUARY 23, 2024

They have launched startups, side hustles, companies, and nonprofit charitable organizations as early as middle school by leveraging the digital and social media platforms and technology that has been readily available to them at a young age and which they eagerly adopt.

How To 178

How To Employee Nonprofit Technology 178

Waxing UnLyrical

JUNE 13, 2011

I attended the Nonprofit 2.0 I got to see Danielle Brigida of the National Wildlife Federation IRL after a long time, which was great since we are both measurement geeks … and I got to meet oh-so-many people for the first time, with whom I’d previously connected online, that it was a real treat.

Nonprofit 80

Nonprofit Community Meeting Conference 80

Stern + Associates

MAY 3, 2023

is a must-read for business leaders and policymakers interested in experimenting with AI tools in a measured way. What we need is something global, neutral, nonprofit, with governments and companies all part of it. Future That Allows for Human Thriving? ” If misinformation spreads broadly, what are we going to do about that?

Technology 83

Technology Nonprofit Measurement Tools 83

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PR News Conferences.

Conference 256

Conference Content Marketing Marketing Internal 256

Waxing UnLyrical

JANUARY 5, 2015

Since January at SBC kicks off with measurement – literally, as tomorrow is the year’s first #measurePR chat (12-1 pm ET, Rebekah Iliff and Deirdre Breakenridge will be guests, so don’t miss it!) Ian Cleary clearly explains how to set up GA so that it’s helping and not hindering your measurement.

Measurement 40

Measurement Nonprofit Analytics Big Data 40

Deirdre Breakenridge

NOVEMBER 11, 2019

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Don’t forget that engagement can also be measured. Think of your community when podcasting instead of focusing solely on promotion.

Community 206

Community Nonprofit Conference Social Media 206

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. Hashtag: #PRWeekAwards. Ragan Conferences.

Conference 210

Conference Content Marketing Marketing Education 210

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Here’s some of what we talked about. But it’s huge.

Media Relations 40

Media Relations Measurement Media Analysis 40

5W PR

FEBRUARY 16, 2021

Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020. This also means regular monitoring and measurement of engagement rates on every platform the brand utilizes.

Social Media 88

Social Media Healthcare Brand Branding 88

Waxing UnLyrical

JANUARY 9, 2015

And how will you know whether or not you’re benefitting from it unless you are measuring your work? It doesn’t matter whether you’re a small business owner, corporate honcho, nonprofit executive … fill in the blanks. Not because the world needs yet another book on PR measurement (it doesn’t).

Measurement 40

Measurement eBook Nonprofit Analytics 40

Waxing UnLyrical

MARCH 21, 2012

speaking to the PRSA chapter on measurement. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. get caught up in shiny new measurement tools. Identify how you will measure the success or failure of these objectives.

Measurement 90

Measurement Google Analytics Nonprofit 90

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.

Storytelling 163

Storytelling Media Nonprofit Government 163

Waxing UnLyrical

MAY 29, 2015

And you can’t have a productive workplace if you’re not measuring it. A1 I’m a culture consultant by way of social media and digital strategy for nonprofits #measurepr. We measure joy externally by seeing how many people are delighted by the work of our hearts and minds. ” #measurepr.

Measurement 40

Measurement Nonprofit Community Twitter 40

PRSay

JULY 6, 2020

Many worthy nonprofit organizations need assistance during the COVID-19 crisis. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill. Instead of shutting the doors, take some of these measures that I outlined above and consider them for your organization.

Employee 189

Employee Skype Meeting Nonprofit 189

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it! – Digital and visual storytelling. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

OCTOBER 10, 2011

So, today, I celebrate the birthday of someone who has had an incredible impact on my life and, probably, yours, if you work in the public relations and/or social media field… and particularly if you care about the measurement thereof. She is the Queen of Measurement (or, as she’d rather be known, Sashet) – Ms.

Measurement 73

Measurement Meeting Nonprofit Travel 73

Katie Paine's Measurement Blog

MAY 23, 2023

2022 brought a number of major media stories that highlight our long-time mantra that measures of success need to include not just quantity metrics (e.g., The outcome metrics The long-term outcome measures will obviously be changes in both business investment and tourism dollars. Did Qatar’s World Cup PR do better than FIFA?

Tourism 52

Tourism Analysis Measurement Google 52

Stephen Waddington

MAY 2, 2019

Understanding the numbers in this study Before we continue, I want to clarify how we measure engagement rate and why we think it's important for brands to pay attention to. Likewise, there are other ways to measure engagement that we didn’t include in this study, like post clicks, video views, and replies on Twitter.

Social Media 70

Social Media Industry Report Nonprofit 70

Reputation Us

OCTOBER 31, 2018

Not our own, per se, but rather business and nonprofit reputations. However, digital is far from the only way to measure reputation–and may be one of the last channels we explore to measure reputation. We think about reputation a lot. How are reputations formed? How long does it take to build a strong reputation?

Reputation 60

Reputation Nonprofit Employee Analysis 60

Cision

MAY 3, 2016

Larger enterprise companies will likely measure this daily, while smaller nonprofits may choose a weekly time frame. Want more suggested PR measurement factors? In fact, 43 percent of social users mention a brand in hopes of quickly receiving a response to their problems or questions. Get our free tip sheet!

Brand 120

Brand Branding Software Nonprofit 120