Onclusive

JANUARY 5, 2021

One of your brand’s most valuable resources is your reputation. Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Read more: Pithy PR Pitches Get a Better Response Rate Study Says 7. Source: 2023 State of the Media Report by Cision.

B2B 106

B2B Survey Pitching Software 106

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. It’s best to prioritize research into the most appropriate reporters and outlets for a specific cybersecurity pitch. Context matters. All breaches aren’t the same.

Privacy 294

Privacy Media Telecommunications Conference 294

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.

How To 257

How To Interviews Measurement Storytelling 257

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. As the power of digital and social media has soared, they see new opportunities.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. Two types of content pieces that stood out this year were resources and the PR Tech Briefings. The posts listed below are the those that were the most read as measured by clicks.

SEO 101

SEO Software Resources Newspapers 101

Mindful Marketing

JANUARY 12, 2017

As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. Defining share of voice: When asked to measure share of voice, you should first ask “Share of voice for what, specifically?”

Measurement 60

Measurement Analytics Agency Data 60

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). Journalists respond to just 3.27% of pitches. About one in three (35%) of reporters open a pitch within the first minute after it was sent.

Creativity 96

Creativity Study Ethics Publicity 96

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. This was always important but it has become even more crucial in an era of fractured, niche media.

Media 104

Media Pitching Trends Resources 104

Sword and the Script

APRIL 20, 2021

It was enough budget for one full-time resource for about six months. It was the center of its content marketing, media relations and social media efforts. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance.

B2B 106

B2B Leadership Marketing Blogging 106

Burrelles Fresh Ideas

JANUARY 30, 2024

When it happens, you’re in crisis mode, and media monitoring becomes crucial. Resource: Remember the five key components of re-building trust after a crisis : truth and transparency, timely responsiveness, getting the messaging right, imparting empathy and compassion, and maintaining consistency and continuity.

Ethics 98

Ethics Crisis Transportation Airlines 98

Remote PR Jobs

SEPTEMBER 25, 2023

Here are the metrics that every PR pro should measure. Media relations professionals know that the competition for media attention is fiercer than ever before. There are about five PR pros for every journalist, a ratio that can be discouraging for those struggling to earn a media placement for their client.

Measurement 100

Measurement Pitching Analytics Content Marketing 100

Prohibition

JULY 7, 2023

By leveraging various PR tactics such as media relations , influencer partnerships , and event marketing , food and beverage businesses can effectively communicate their brand story, values, and offerings to the right audience. They can develop crisis communication plans, manage media relations, and help protect a brands reputation.

Agency 62

Agency Case Study How To Crisis 62

Polaris

NOVEMBER 29, 2014

Stories about bad PR pitches—especially pitches to bloggers—are ubiquitous. Ketchum, a multinational public relations firm, invites bloggers to enjoy a four-course meal prepared by a celebrity chef at a New York City restaurant. .” Yet even I’m bombarded with irrelevant pitches addressed to “Undisclosed Recipients.”.

Policies 181

Policies Marketing Viral Pitching 181

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 99

Interviews Publicity Technology Social Media 99

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. This is where marketing and public relations “cross swords.”

Publicity 52

Publicity Marketing eBook Public Affairs 52

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

Media Relations 52

Media Relations Media Pitching Writing 52

Prohibition

AUGUST 29, 2023

This could include traditional media outlets, social media platforms, food blogs, or industry events. Allocate resources : Determine the budget, time, and manpower needed for your food PR campaign. Ensure you have the necessary resources to execute your strategies effectively.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Beyond PR

JUNE 8, 2016

As you update your media lists, don’t just look at whether or not a contact is still at a publication. Regularly assess whether they and the publication are still covering the topics you’re pitching them on. Research, measurement, optimization and patience are key to success. Be resourceful and respectful.

Media Relations 40

Media Relations Media Journalism Print 40

Cision

JANUARY 19, 2017

Today, media is fragmented and competitive. To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. Many PR professionals are still focused on producing and sending out media releases to journalists in bulk. How do you measure that success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 63

Pitching Analytics Enterprise System 63

Stephen Waddington

OCTOBER 20, 2017

You’ve two weeks to pitch. Ten days in and we’ve had almost 20 pitches for the CIPR’s anniversary project, covering a wide variety of topics. All pitches will be reviewed on merit and in the wider context of the book. Essays are invited in five areas of public relations, related to the CIPR’s history, purpose and campaigning.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Bad Pitch Blog

JANUARY 9, 2011

All the while traditional media has become resource-strapped. So even public relations role has increased in importance and brands have taken sponsored content from the purgatory of advertorials to a more credible level. Last I checked, we used other forms of media/marketing disciplines to achieve this goal. Influence ?

Pitching 52

Pitching Print Web Tools 52

The Stalwart Blog

NOVEMBER 6, 2015

Make a list of all the publications you pitch and spend time getting reacquainted with the content on which they focus. Personally, one of my goals for the New Year is to become knowledgeable about measuring, tracking and reporting social media engagement because it’s essential to understand what numbers mean.

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

ReimaginePR

JULY 25, 2015

The hard reality is, media will never love your “baby” like you do. They spend their lives forced to look at baby pictures (pitches) of people they don’t know or worse, can’t stand. It takes the same thing to win over media that it does the public directly. And they’re doing it with fewer resources.

Media 120

Media Pitching Resources Measurement 120

Solo PR Pro

APRIL 5, 2022

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. Conduct your research.

How To 105

How To Fashion Banking Industry 105

Mindful Marketing

FEBRUARY 15, 2017

And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. In turn, be sure to ask for consistent measurement and analytics that clearly demonstrate how PR is impacting the business (and thus, your investment). And it is, but it definitely comes at a cost. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Landis PR

APRIL 12, 2021

Even now, print newsrooms usually have far more reporters than comparable broadcast organizations so it’s easier to commit resources to in-depth, enterprise and investigative projects. They are often the go-to pool resource for other media, because they provide quick and accurate fundamentals, especially when time is of the essence.

Meeting 98

Meeting Media Print Enterprise 98

Beyond PR

APRIL 20, 2016

While your customers – and the media who influence them – should definitely be the cornerstone of your strategy, you won’t receive more resources to optimize your efforts unless you have the buy-in of your company’s leaders. And you can’t get buy-in unless you can quantify your previous programs’ success.

Report 40

Report Media Television Radio 40

Prohibition

JULY 19, 2018

Here are some examples of the tactics used to try and achieve the objectives of the public relations discipline – but do note, as the digital world continues to enhance and infiltrate our daily lives, we anticipate that these tactics will continue to adapt and change in the future, just as they have done over the past 20 years and beyond.

Publicity 48

Publicity Advertising Advertising Tools 48

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. Views are the most common measure of success for publishers. Use insight about a publication and its audience as part of your pitch. #3

SEO 60

SEO Media Relations Pitching Report 60

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. As Scott Benson , a former colleague of mine and an SEO I trust and recommend , noted in an email exchange with me – this broken link notification offers the opportunity to both fix it, or even search for links your competition has lost and offer a better resource.

SEO 65

SEO Tools Engineering Web 65

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous.

Pitching 111

Pitching Facebook Interviews Twitter 111