Cision

NOVEMBER 13, 2017

In this video, Baer tackles the issue of what’s required to accurately measure earned media. Jay Baer Asks — What Tools Do Communications Pros Need to Measure Their Efforts? One of the challenges with measuring earned media today is the massive proliferation of information nodes. I am deceptively youthful looking (maybe?)

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Measurement Video Tools Communications 0

Prohibition

APRIL 18, 2023

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. So how do you measure the success of your PR efforts? Social Media Engagement Analysing engagement metrics can help you draw conclusions about the success of your PR campaign.

Measurement 62

Measurement How To Comparison B2C 62

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

Measurement 78

Measurement Publicity Television Analytics 78

Onclusive

JUNE 2, 2021

However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. Your PR campaign should be designed to achieve a clear, measurable objective, which will help determine the strategy to get there. What do they care about? What do you know about them?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Cision

JUNE 16, 2015

This scenario happens over and over again with press releases. So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. So What Do I Need to Measure? What Were You Expecting? Where It’s Published.

Measurement 120

Measurement Software Nonprofit Analytics 120

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

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Measurement SEO Web Social Media 356

The Proactive Report

APRIL 12, 2018

In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track. What News Release Measurement Used to Be. How to measure News Releases in 2018. Measuring Earned Media. One of the measurements there is Direct Traffic. 7 percent – other.

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Measurement Analytics Google Social Media 100

The Resolution Blog

MARCH 8, 2019

Then, in 2010, the PR world congregated in Barcelona where the AMEC led the first steps in putting a stop to AVE, stating it was no longer an accurate or ethical way to put a monetary value on press coverage. You’ve got a price on your press coverage. We can see that it would have cost about £3.8k and that’s only for one month.

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Measurement Advertising Advertising Google 120

Onclusive

SEPTEMBER 16, 2019

Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases. Onclusive maintains the largest media database in the world.

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Analytics Media Measurement Mobile 312

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. How do you know what’s working?

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Training Media Training Reputation Crisis Communications 195

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. KPI: 1,000 downloads What was so good about the campaign? How did you measure the effectiveness of the campaign?

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Measurement B2B Google Financial 136

Cision

MAY 16, 2016

So what should your brand include in its measurement strategy ? Neutral sentiment will likely make up the majority of the conversation about your brand. The effectiveness of your media relations strategy goes beyond the amount of press coverage. Do your public relations campaigns make an impact or fall short of competitors’?

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Measurement Brand Branding Pitching 159

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

MARCH 26, 2019

That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

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Measurement Communications Survey Web 116

Cision

JULY 22, 2016

PR has evolved over the years, so it comes as no surprise the way we report about the success of PR efforts has changed significantly too. From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. Use Annotations.

Analytics 120

Analytics Google Measurement SEO 120

Onclusive

JUNE 17, 2021

However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. Our recommendations are based on the frameworks developed by AMEC, the International Association for the Measurement and Evaluation of Communication. They must be carefully planned.

Analytics 195

Analytics Measurement Reputation Internal 195

Onclusive

AUGUST 9, 2021

In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media training is essential for anyone who will be in contact with or in the press.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. A few of the most popular PR analysis tools include: Content Analysis–Is your core narrative being reported accurately in the press?

Measurement 90

Measurement How To Television Analysis 90

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. This means that pitching must start with the right data and end with measurement. Remember, it’s not about the size of your list. Earning their attention.

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

These goals should be both measurable and prioritized so that there is no misunderstanding. But how to measure outcomes? Most teams track key performance indicators (KPIs) to quantify, measure, and optimize their programs. I t’s important to be transparent with the PR agency about the good and bad.

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Agency Measurement Meeting Reputation 310

Onclusive

NOVEMBER 8, 2023

Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. You can also read more about the 11 PR tools to boost your activity here. More specifically, the exact tools that will be your golden ticket to track and measure earned media coverage effectively.

How To 195

How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. You can also read more about the 11 PR tools to boost your activity here. More specifically, the exact tools that will be your golden ticket to track and measure earned media coverage effectively.

How To 195

How To Tools Analytics Reddit 195

PR 20/20

APRIL 29, 2023

P.S. If you answered no to the above question, I invite you to read this resource about why you should create a content strategy , like… immediately. Measuring the effectiveness of a content strategy requires defining goals and key performance indicators (KPIs) that align with your organization’s objectives.

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Tools Measurement Strategy Analytics 70

Onclusive

JUNE 8, 2022

How you handle the crisis and turn around negative press makes all the difference. So while the adage “all press is good press” may not necessarily be true as it relates to brand reputation, it does appear that negative media coverage drives more website activity.

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Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

How you handle the crisis and turn around negative press makes all the difference. So while the adage “all press is good press” may not necessarily be true as it relates to brand reputation, it does appear that negative media coverage drives more website activity.

Consumer 195

Consumer Brand Branding Media 195

PRSay

DECEMBER 20, 2023

I’ve become more astute about selecting which projects to submit, and about whether or not submissions I’m judging are award-worthy. As I prepare award entries, I’m more intentional now about including written descriptions that speak to a more strategic and objectives-focused approach, rather than diving into tactics and results.

Publicity 176

Publicity Case Study Ethics Study 176

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. It’s all about relationships – starting with media This one will never change. But there’s no need to fear data!

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Analytics Tools Social Media Trends 170

Cision

OCTOBER 4, 2017

Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. About Seth Gilpin. Journalists Need Help to Alleviate Increased Demands.

How To 282

How To Storytelling B2C Measurement 282

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why.

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Analytics Digital PR Measurement Enterprise 100

Cision

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. How Cision® Impact Measures Earned Media. Cision now offers the technology to measure PR campaigns from awareness to conversion. How to Write a Press Release That Converts.

Communications 225

Communications Marketing Radio Airlines 225

5W PR

MARCH 26, 2024

It’s not just about pumping out press releases. It’s about cutting through the chatter and grabbing the attention of the right people. Foster relationships with media outlets by offering them exclusive interviews, newsworthy press releases, and insightful industry commentary.

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B2B Strategy Communications Case Study 78

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97

Media Nonprofit Pitching Analytics 97

Onclusive

NOVEMBER 16, 2017

Understanding the facts about media attribution & the ROI of Growth PR. Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Leads from Earned and Owned Media converted to customers.

Media 186

Media Measurement Software Storytelling 186

5W PR

APRIL 8, 2024

Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Curating messages for online audiences Press releases alone just won’t cut it anymore. Celebrating industry awards and recognitions for ethical behavior further fortifies trust.

Consumer 78

Consumer Financial Ethics Banking 78

Onclusive

APRIL 4, 2023

Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. Monitor industry trends It’s important to keep an eye on what others in the industry are doing and saying about the CEO or company.

Reputation 195

Reputation Corporate Brand Branding 195

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Upkeep of media lists. Answering media inquiries.

Communications 210

Communications Measurement Tools Enterprise 210