PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. How is the show promoted?

Storytelling 60

Storytelling Tourism Travel Local 60

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. They’ve featured a stellar lineup of industry experts including Innovid Founder Tal Chalozin , advertising legend Martin Sorrell , marketing veteran and DoubleVerify interim CEO Laura Desmond and many more. AdExchanger Social Distancing With Friends. The Mumbrellacast.

Marketing 306

Marketing Advertising Advertising Industry 306

Stephen Waddington

JANUARY 27, 2021

In digital marketing and PR it has returned to pre-COVID-19 levels but several sectors remain challenged. Impact of COVID-19 on recruitment in digital marketing and PR Organisations are focused not only on replacement hires but also investment and growth. Uncertainty led to hiring freezes right across the market.

Marketing 140

Marketing Travel Storytelling Healthcare 140

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. They’ve featured a stellar lineup of industry experts including Innovid Founder Tal Chalozin , advertising legend Martin Sorrell , marketing veteran and DoubleVerify interim CEO Laura Desmond and many more. AdExchanger Social Distancing With Friends. The Mumbrellacast.

Marketing 204

Marketing Advertising Advertising Industry 204

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Is it time to update the marketing customer experience design approach?

Storytelling 52

Storytelling Brand Branding Marketing 52

Presspage

JULY 11, 2017

Aristotle’s Framework for storytelling Next to the three big ingredients for a story mentioned above, Aristotle thought of a valuable framework for stories also. By focusing on the emotions and the story, there is no need to market the product. What does Aristotle teach us about storytelling and how does that relate to PR?

Storytelling 137

Storytelling Film Blogging Video 137

Prohibition

MAY 18, 2023

According to Influencer Marketing hub , 82% of brands believe that the quality of customers from influencer campaigns is better than other marketing types. Influencers are also skilled storytellers who know how to connect with their audience on a personal level. Get in contact today to find out how we could help you.

Strategy 62

Strategy Marketing SEO B2C 62

Remote PR Jobs

SEPTEMBER 25, 2023

A PR Education, Positioning and Storytelling Owing to the above, much of the PR pro's job at the outset of a startup is educational. Do Your Research, Be The Expert In addition, it is essential for PR pros to research the market sector when beginning a relationship with a startup. Explain how PR works.

Travel 100

Travel Education Storytelling Company 100

Contently - Strategy

OCTOBER 18, 2021

Over the years, I’ve seen hundreds of companies poison their marketing, sales, and internal comms with jargon. The storytelling solution. Neanderthals were actually much stronger than humans and had bigger brains, but the reason we became the dominant human species is because we had an incredible storytelling superpower.

Marketing 64

Marketing Storytelling Travel Corporate 64

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. It’s not about you. Make them see it.

Brand 173

Brand Branding Storytelling Video 173

Communications Conversations

JUNE 18, 2020

It’s changed how (if) we travel. But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. It’s changed how we eat out.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

5W PR

JULY 13, 2023

Giadzy is an e-commerce brand that offers Italian pantry products, lifestyle content, and a curated selection of travel guides and recipes. With travel restrictions and limited access to local Italian markets and restaurants, people turned to online platforms to explore and purchase food products.

Trends 78

Trends Travel Consumer Local 78

Polaris

DECEMBER 1, 2014

Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Contently - Strategy

DECEMBER 12, 2018

A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Creativity strikes back. And content is a big driver of business.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

5W PR

MARCH 21, 2024

Storytelling PR isn’t just about churning out press releases or making the rounds in the media. By leveraging influencer marketing, buzz-worthy product launches, and strategic partnerships, PR pros can whip up excitement around a product or service. It’s about spinning a tale around a brand, product, or even a simple idea.

Trends 78

Trends Product Launch Ethics Travel 78

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions. Visual storytelling will be better and easier.

Trends 185

Trends Storytelling Corporate Leadership 185

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago).

Creativity 174

Creativity Small Business Storytelling Travel 174

The Hoffman Agency

JULY 8, 2019

To write such realistic descriptions, you’d think he had traveled there himself, the same as Joseph Conrad traveled on the Congo River before writing Heart of Darkness. So, if Emilio never travelled, how could he write stories so compelling and descriptions so true it transported you right into faraway lands? Let me explain.

Storytelling 28

Storytelling Data Travel Writing 28

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. It recently shared a 2-second screenshot of the marketing team toasting its new website with morning coffee! The platinum influencers show off the high-end business travel and products as well as perks they enjoy using the card.

Instagram 333

Instagram B2B B2C Case Study 333

Contently - Strategy

JULY 22, 2021

But in travel? Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. Today, Traveler spans 87 local editions across the globe. ” Local travel for a global audience. This one got a 28 percent open rate.

Travel 58

Travel Hotels Storytelling Content Marketing 58

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Is it time to update the marketing customer experience design approach?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

Prohibition

OCTOBER 19, 2022

The movie features entities that have an unsettling smile, causing harm to those who see it, so the marketing team behind the movie hired actors to stare into the camera at the games while donning their creepiest smiles. What is content marketing and how can it help your business? The importance of storytelling in PR .

Social Media 118

Social Media Fashion Media Travel 118

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. Storytelling brings brands to life.

Brand 149

Brand Branding Storytelling B2B 149

Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! A travel PR firm could go with TravelPR.agency. How will you market your firm? Do you have experience with inbound marketing tactics including email drip campaigns? Five years ago, no one expected their PR firm to have video storytelling capabilities.

Travel 281

Travel Technology Conference LinkedIn 281

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework. I have the answer!

Content Marketing 52

Content Marketing Marketing System Reputation 52

Shift Communications

FEBRUARY 1, 2022

It will also potentially risk damage to overall brand valuation and market position. Market and cultural changes from the last two years have made driving an effective employer brand narrative one of the most critical business challenges of 2022. In 2022, following this traditional approach will directly undermine growth.

Brand 135

Brand Branding Employee Case Study 135

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Sundial (marketers of the Shea Moisture and Nubian Heritage lines) identified an underserved market and developed products for it. As part of our strategy, we went after market leaders like Dropbox and Hightail. Their sales are now surging and longtime market leaders like Samsonite are feeling the pressure.

Brand 136

Brand Branding How To Storytelling 136

Beyond PR

MAY 5, 2016

Savvy PR and marketing professionals know the answer: accompanying any content they produce and distribute. We’re here to help, with a few visual storytelling ideas to get you started. Asking for content is a solid way to inspire your audience, especially when the topic relates to travel or consumer goods.

Travel 40

Travel Video Consumer Storytelling 40

Maxim Behar

SEPTEMBER 20, 2023

Its premiere will be today in the capital, and it is an honor that he will bring some of the unique charm of his travels to the airwaves of Before Everyone. She also says: "I very much appreciate people with a twinkle in their eye who have the desire and ambition to work, but obviously also people with a twinkle in their eye for travel".

Radio 64

Radio Travel Airlines Sports 64

Waxing UnLyrical

OCTOBER 7, 2015

They allow us, if only for a moment, to travel to different times and places without ever leaving the safety of our own home. Let’s take a look at some lessons learned from storytelling to children that can easily be used by your brand. Twitter Google+ LinkedIn Storytelling through the Eyes of a Child.

Storytelling 40

Storytelling Travel Brand Branding 40

Beyond PR

APRIL 29, 2016

Where to go, how to get there and what to do are just a few things that travelers think about when planning an escape. In the past, would-be travelers leaned solely on paperback destination guides and magazines. Working with travel experts, they aligned these findings with practical advice.

Data 40

Data Storytelling Travel Engineering 40

Cision

APRIL 2, 2015

This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”. Word-of-mouth marketing (WOMM) comprises traditional media relations, engagement with audiences through social, influencer relations and customer evangelist programs. A brand doesn’t have to undertake all of those.

Airlines 120

Airlines Storytelling Local Travel 120

PRSay

JULY 6, 2022

China’s car market was starting to heat up; it’s now the world’s largest by far. Our list grew, but included: We’re journalists and storytellers. A lie can travel halfway around the world while the truth is putting on its shoes.” It was my first time in Asia and I’d only had a passport a few years prior. We’re diplomats.

Communications 94

Communications Internal International Travel 94

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. And so Marketing Dynamix was born. for the first time in an EMEA B2B marketing campaign?—?Snapchat

B2B 120

B2B B2C Facebook Storytelling 120

OnePitch

OCTOBER 20, 2022

When it makes sense, I’ll also share an expert or client resource that could help add color to their future storytelling. How do you utilize social media/marketing to amplify your PR results? A journalist & I recently were chatting about vacation (we were both traveling to the same area) – and ended up exchanging travel tips. .

Media 96

Media Sports Agriculture Pitching 96

Cision

DECEMBER 6, 2015

“Dark Side” Star Wars fans are a huge market that transcend nationality and generations so turning to the most popular website with the most popular tools in the world makes sense. Forget placing your content in-stream as a native ad, Disney has partnered with Google to place ads inside its applications.

Google 120

Google Advertising Advertising Film 120