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Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Defending your Social Influence.

It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”

Sword and the Script

Senior marketers report spending 9.8% of the marketing budget on social media — here and now. The latest edition includes responses from 349 marketers where more than 90% hold vice president titles or above. Twilight of Web 2.0:

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category.

Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. What comes after social media?

Report: Social media leads the way in online advertising

PR Daily

analyzes how companies are marketing themselves online, getting responses from 501 marketers from across the U.S. The findings show how companies can expand their advertising operations, and they reveal hot trends across the online marketplace. Social media is most popular.

Brand Engagement on Social Media Has Never Mattered Less

Sword and the Script

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. Social Media Sites Discourage External Links.

This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

Sword and the Script

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. The notions of social proof work both ways. Businesses should genuinely empower the social team.

Report: Video is crucial for reaching social media audiences

PR Daily

Social media habits are changing as users are favoring two things: community and video. More and more social media users are searching for “velvet rope” communities, or forums that are not public facing but offer a specific audience for collaboration, brainstorming and griping.

3 web design flaws that undermine your brand image

PR Daily

While a web presence is essential to getting brand awareness and acquiring sales leads, some web design faux pas signal that your organization isn’t ready for primetime. You’ll be hard-pressed to find a web designer today who would recommend the use of Comic Sans.

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7 costly social media marketing mistakes

PR Daily

Social media can be a powerful tool for brand promotion and consumer connection, but what happens when buzz goes bad? Many businesses and marketers have suffered damage from a social media mistake. Assuming social media marketing is free.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. 1) Owned media gains on distrust of mass media. 2) Microtargeting augmented by social surround sound.

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related.

Features, Fidelity and Faux Pas of the Social Media Platforms [UML]

Sword and the Script

It’s been several years since social media has embarked down a path paved in payment. Social media became a toll road and the price of thruway has spiked during rush hour. To be fair, LinkedIn started with subscriptions and the advertisements came later.

Social media's effect on SEO

PR Daily

Google’s algorithm updates have marketers that good search engine optimization isn’t just about what appears on the page. Quality links from sites that have greater "domain authority," such as top-tier media outlets, produce higher rankings in search engine results.

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Digital advertisers seek transparency, Facebook fights content ruling, and PR faces a gender trust gap

PR Daily

Here are today’s top stories: Ad group seeks to clean up digital ad market. Though influencer ad fraud has gotten plenty of attention, there’s a lot of waste and fraud in all digital advertising. In win for advertisers, FBI takes down fake online ad ring.

State of Social Media 2Q 2015: Twitter Users Plateau

Shift Communications

The 140 character social network released its Q2 2015 earnings. This has caused quite a bit of consternation in the mainstream media; terms such as “turnaround” and comparisons to MySpace, Friendster, and Bebo have been alleged. Vice President, Marketing Technology.

3 Key Questions for Social Media Planning

Solo PR Pro

Everything we do as communications professionals is information driven, particularly when it comes to planning, and that includes social media planning. Social media planning requires the same level of thoroughness as any other type of strategic planning process.

Survey says PR Best Positioned to Manage Corporate Social Media

Sword and the Script

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. Why is PR Well-Suited for Social Media? 4 Reasons PR Manages Social Media Effectively . by Frank Strong.

How PR and marketing pros can perfect social media strategies

PR Daily

identified 15 social media applications as companies to watch in 2015. If you’re familiar with five or more, you not only have your finger on the pulse of social media innovation—you’re also ready with the defibrillator. Advertising and targeting in a changing milieu.

5 social media tips for promoting your online course

PR Daily

the global market for online learning is expected to reach $241 billion, thanks to wider internet reach and increased demand for less-expensive, easily accessible classes. Online course subjects range from programming and web design to carpentry and baking.

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How Instagram offers unique marketing opportunities

PR Daily

As leaders seek to move beyond awareness and visibility on social media, shoppable posts are going to be essential for any digital campaign. Every organization wants proof that investing in social media marketing programs goes beyond awareness metrics.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

Social media network broadcasting: No sales pitch please!

Personal PR

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Should you outsource social media or handle it in-house?

PR Daily

Back when social media was catching fire like a gas station in a Michael Bay movie, everybody wanted a piece of the action. Thousands of "social media experts" showed up promising rainbows and unicorns to businesses seeking to connect with their target customers.

Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

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Social media changes enable users to avoid missteps, reach customers

PR Daily

Realizing a tweet meant for your personal Twitter account was just posted to your brand’s profile has been a nightmare come true for many social media professionals. The Twitter tool’s social media team sent the following tweet Monday explaining how the service works: New on TweetDeck!

The Top 50 Social Media Influencers on Twitter

Cision

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Contributed: Four ways social can get out of the silo and truly integrate. New York Times best-selling author, global keynote speaker, and digital media entrepreneur.

Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? These ads… look like ordinary posts on apps and social networks. The answer is strong media brands.

Snapchat rolls out a slew of changes to entice marketers

PR Daily

The social media platform has seen stagnant user growth, and execs have watched as Instagram and Facebook have copied some of its most popular features. Although the announcements also included a new ad network , advertisers say the real compelling opportunity is in gaming.

The Dynamic Web: Pop-ups, Persistence and SERP [UML]

Sword and the Script

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. Social media has become, in many senses, the very thing it once disintermediated.

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Two Reasons PR Needs to Budget a Little Paid Social Budget Next Year

Sword and the Script

About 18% of PR pros would invest in social media next year if money weren’t an issue. The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social.

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15 top sources for social media news, tips and advice

PR Daily

There’s no shortage of blogs and websites that offer social media guidance, but which ones are worth following? Buffer is a social media management platform. Hootsuite is another social media marketing and management dashboard. Social Media Today.

Social media network broadcasting: No sales pitch please!

Personal PR

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd.

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30 jobs in the PR and marketing world

PR Daily

Here are four reasons PR and marketing pros go gaga over their careers: There’s a fast-paced, versatile schedule. Marketers must be nimble and continually adapt to changes in the industry. PR and marketing pros are happy knowing their efforts will be well compensated.

Advertising Attacks Domestic Violence

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence An Ohio State assistant football coach repeatedly beat his wife. Among other media, the ads appeared on Instagram and billboards. Check out Mindful Marketing Ads and Vote your Mind!

5 Amazing Facts You Must Know About Facebook Advertising

Cision

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content.

A Simple Guide to Web Traffic Terms for the PR World

The Resolution Blog

Most web pages feature a number of images and several buttons, each of which constitutes a file that is automatically downloaded when a page is loaded. usually an ad- is viewed once by a visitor or when it’s displayed once on a webpage or social media feed.

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How to Social in 2019: Experts Share their Views

Flack's Revenge

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media.

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A guide to successfully investing in paid advertising

PR Daily

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing. unique visitors and a market share of 63.4% Copyright © 2017 Entrepreneur Media, Inc.