Prohibition

JANUARY 24, 2020

Social media advances at an incredibly rapid rate. Prohibition’s social media trends in more detail. Influencer marketing maturity. The rise of dark social. Social commerce. Thanks to constantly shifting algorithms, what works this month might not work next month. Digital Detox. Our advice?

Social Media 62

Social Media Trends Media Instagram 62

Prohibition

OCTOBER 7, 2022

The social media world continues to change and update as platforms try to keep up with one another and introduce new features. Meta have started testing an update on their accounts centre worldwide on both Android, iOS and the web, making it easier to switch between Facebook and Instagram accounts, or create new profiles.

Instagram 62

Instagram Social Media Video Twitter 62

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. A: We encourage everyone to share their work on social media.

Community 120

Community Mobile Blogging Publicity 120

Prohibition

JANUARY 24, 2020

Social media advances at an incredibly rapid rate. Prohibition’s social media trends in more detail. Influencer marketing maturity. The rise of dark social. Social commerce. Thanks to constantly shifting algorithms, what works this month might not work next month. Digital Detox. Our advice?

Social Media 62

Social Media Trends Media Instagram 62

5W PR

APRIL 8, 2024

From intimidation to inclusion For many years, the financial services industry was wrapped in an intricate web of complexity. Facilitating open communication across channels PR enables open communication through press releases, media outreach, and social media engagement.

Consumer 78

Consumer Financial Ethics Banking 78

Remote PR Jobs

SEPTEMBER 25, 2023

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. According to the Cision State of the Media Report , 59% of U.S. On social media platforms, skepticism is far greater, as it should be. One reason is that PR is more relevant—and valuable—than ever. Here’s why: 1.

Mobile 100

Mobile SEO Reputation Web 100

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Ethics 73

Ethics Social Media Trends Viral 73

Sword and the Script

DECEMBER 20, 2016

There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another calendar year wane. Here are my predictions for PR , content marketing and social media ; one each. Recommended Reading: Why Content Marketing and Public Relations Need Each Other.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Flack's Revenge

MAY 3, 2017

My post 3 ways to Blow out Influencer Marketing Results explained how network science can identify strategically placed influencers, the ones who can spread you r message far and wide. In which online communities (e.g. social channels and topics) is the influencer active? It’s a fascinating topic.

Marketing 136

Marketing Data Analysis Tools 136

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. The biggest reason social media exists is engagement. Senior Marketing Analyst.

Community 60

Community Tools Measurement Crisis 60

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business.

Mobile 244

Mobile SEO Web Journalism 244

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. The first step in communications is audience identification. And most B2B marketing writers are indeed making it up. less-than half (48%) participate in online communities with their audience.

Survey 116

Survey B2B Marketing Interviews 116

Waxing UnLyrical

DECEMBER 20, 2012

One that could have a vibrant Facebook community, if they could just get to that point. Make sure that on your invoices, website, dealings with customers, marketing literature, email signatures, etc. The truth is, to grow a Facebook community you must bring people from outside Facebook into your Page. So what can you do?

Community 93

Community Facebook How To Web 93

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Speak to, not at your audience. Until next time!

Marketing 75

Marketing eBook Case Study Measurement 75

Cision

NOVEMBER 5, 2015

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Here are three big names to take a look at for content marketing inspiration: BuzzFeed.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Wadds Inc.

NOVEMBER 11, 2023

The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. The market needs to settle down before serious investments can be made in workflow.

Report 119

Report Publicity Training Policies 119

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Social Media Marketing World. He loves to talk about marketing AI.).

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Speak to, not at your audience. Until next time!

Marketing 68

Marketing eBook Case Study Measurement 68

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform.

B2B 92

B2B Community Facebook How To 92

Reputation Us

AUGUST 25, 2022

Web3 will combine the open infrastructure of Web1 (static websites of 1998-2005) with the public participation of Web2 (interactive, social web with user-generated content). It is described as the “new web,” characterized by decentralization and blockchain technology. Bringing Your Reputation Forward.

Reputation 78

Reputation Web System Data 78

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own. According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. Here’s why it’s more important than it’s ever been.

Journalism 185

Journalism Advertising Advertising SEO 185

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Speak to, not at your audience. Until next time!

Marketing 60

Marketing eBook Case Study Measurement 60

Flack's Revenge

NOVEMBER 10, 2016

Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. ” Those who took the time to produce quality content, nurture social communities and post consistently saw their online influence grow.

Facebook 184

Facebook Web Social Media Engineering 184

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies.

Agency 171

Agency Enterprise Software Financial 171

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. Your marketing team will own the PR activities.” The pitches I’ve received are all highly automated.

Software 129

Software Pitching Analysis Community 129

MaccaPR

JUNE 16, 2016

Vertical social networks can help marketers break down traditional communication and access barriers by creating industry-specific havens of likeminded audiences. The Promise of Vertical Social Networks for Marketers. Doximity: An Overview for Marketers. physicians representing more than 40 specialties.

Social Media 48

Social Media Healthcare Marketing Media 48

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. We hop from one site to an app, and from one social media platform to the next.

Mobile 152

Mobile SEO Web Training 152

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

Cision

OCTOBER 9, 2017

Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. The study, which surveyed journalists on their social media habits, preferences and views was recently published by Cision and conducted in partnership with Canterbury Christ Church University.

Journalism 202

Journalism Communications Survey Study 202

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Stacey Miller , Vice President, Communications, Auto Care Association. Shonali Burke , Chief Marketing Officer, Arena Stage. Presentation: The 2020 JOTW Communications Survey. Comms budgets are up.

Survey 127

Survey Communications Measurement Internal 127

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. 1) Earned media is sales enablement. Because people follow the money. d) Online newsrooms still matter.

Study 137

Study Media Relations Media Measurement 137