Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. Yet the cries for fostering more brand engagement persist and it’s rapidly becoming a no-win situation for marketing.

Social Media 116

Social Media Brand Branding Media 116

Polaris

JULY 31, 2014

I remember when I first adopted social media marketing as a way to promote my business. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on my goals. So I recruited a social media pro to help. What can social media marketing actually DO?”.

Social Media 103

Social Media Marketing Media Twitter 103

The Proactive Report

APRIL 7, 2022

According to a CMO survey, digital marketing spending has reached 58 percent of marketing budgets, reflecting 15.8 According to the report, investment in all digital marketing activities has increased since February 2021. percent) invest in website optimization, digital media, and search (69 percent). Connect on LinkedIn.

Survey 147

Survey LinkedIn Engineering Web 147

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up.

Survey 117

Survey B2B Marketing Interviews 117

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. Is your brand part of the majority of marketers risking failure? You can easily steer your brand towards success by implementing social media listening. Mark Schaefer.

Social Media 120

Social Media Media Employee Reputation 120

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Social media professionals agree. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

5W PR

FEBRUARY 22, 2023

You can use both traditional offline PR methods as well as online marketing. A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market. You can find templates for creating press releases on the web. What is a Product Launch Strategy?

Strategy 88

Strategy Product Launch Brand Branding 88

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. ChatGPT and Playground are among the first artificial intelligence (AI) applications using a text-based web interface that uses the GPT-3 language model.

Publicity 98

Publicity Wikipedia Marketing Training 98

5W PR

DECEMBER 18, 2019

You can use both traditional offline PR methods as well as online marketing. You can find templates for creating press releases on the web. Always create press releases in the form of an authentic news story rather than writing it like an ad. For example, if you offer SEO services, you may want to team up with a web design firm.

Strategy 133

Strategy Marketing Trade Shows Video 133

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

DECEMBER 9, 2014

The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists. While the social share counts were quite low the web analytics were displaying sizable volume of traffic. Every other social channel on the web?

Viral 115

Viral Marketing Web Case Study 115

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. Perform a little market research and perhaps build separate event-based personas.

Community 91

Community How To Marketing Data 91

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Speak to, not at your audience.

Marketing 75

Marketing eBook Case Study Measurement 75

Flack's Revenge

SEPTEMBER 15, 2020

E.g. many use social media as part of the PR arsenal, and those who do a good job of it engage one-on-one. But direct communications is being taken to a new level to support sales and more specifically, ABM (account-based marketing) programs. Now, where is the ka-ching on our web traffic and orders?)”

B2B 177

B2B Case Study Enterprise Resources 177

Communications Conversations

NOVEMBER 12, 2021

As I enter into year 3 as an adjunct professor, it’s occurred to me: there are a number of classes universities really should offer in an effort to better prepare these kids for the real world in digital and social media marketing. 4- Multi-media content creation for communicators (photo + video + audio).

Communications 155

Communications SEO Social Media Video 155

PR for Anyone

NOVEMBER 3, 2021

Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. I’m also interested in the local real estate market. Or, there are no homes on the market here and why. Email is best to get it in writing. on the real estate market, or even local economic factors (new Metro stop, etc.). I do a House of the Week.

Real Estate 223

Real Estate Local Pitching Media 223

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Speak to, not at your audience.

Marketing 68

Marketing eBook Case Study Measurement 68

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Contently - Strategy

OCTOBER 18, 2022

Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. Content marketers often have difficulty getting executive buy-in for customer research. Best for: Companies with a tight marketing budget. Writing killer landing page copy. Use social listening tools to your advantage.

B2B 137

B2B Company Survey Enterprise 137

PR 20/20

MARCH 8, 2023

I n the marketing world, a big topic of discussion is how businesses can use AI (artificial intelligence) to their advantage. These tools were designed to help marketers better engage with customers and streamline their content creation process. In case we need to find a report on our social media performance.

Tools 85

Tools Web Examples Report 85

Contently - Strategy

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Don’t expect an immediate bump in search engine rankings when you write for intent. Writing for intent parallels writing for SEO.

Google 144

Google Engineering SEO Writing 144

PR for Anyone

MARCH 31, 2020

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." People rely on his sales and marketing strategies and tactics to grow their businesses.

Real Estate 214

Real Estate Video Report Twitter 214

Cision

NOVEMBER 5, 2015

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Here are three big names to take a look at for content marketing inspiration: BuzzFeed.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Buzzstream

JANUARY 16, 2024

It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. Siege Media based these signals on years of first-hand experience from their link building teams. Pricing: Free 6. Pricing: Free 11.

SEO 83

SEO Web Tools Analysis 83

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Speak to, not at your audience.

Marketing 60

Marketing eBook Case Study Measurement 60

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. The answer is simple! Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. We hop from one site to an app, and from one social media platform to the next.

Mobile 152

Mobile SEO Web Training 152

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. As I write this post, there are 450+ likes, 50 retweets and 250 comments (screenshot nearby). Today, when you get ad through approval and into market…your job isn’t done. Because your customers and prospective customers get a vote.

Advertising 60

Advertising Advertising Social Media Twitter 60

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

Media 113

Media Radio Television Sports 113

Wadds Inc.

NOVEMBER 11, 2023

The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. The market needs to settle down before serious investments can be made in workflow.

Report 119

Report Publicity Training Policies 119

Cision

SEPTEMBER 13, 2017

Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise. Once you’ve answered all of these questions, spend time looking at your industry and seeing what resonates, down to logo design and marketing messaging.

Corporate 270

Corporate Brand Branding Guidelines 270

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

Cision

JULY 12, 2017

Furthermore, the meta description automatically appears when people share your page and content across the web and social networks, so you might as well make it interesting. A simple and easy way to control your web pages’ meta descriptions is to use the Yoast SEO plugin for WordPress. Descriptive Image Titles.

Brand 236

Brand Branding Engineering Web 236

Maxim Behar

FEBRUARY 20, 2024

Thanks to the social media revolution, we are in the afterlife. Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. You may have noticed that with the advent of Web 1.0

Social Media 59

Social Media Facebook Airlines Web 59