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Meet the Media: Kirsten Korosec, Senior Transportation Reporter at TechCrunch

Bianchi Biz Blog

I’m the senior transportation reporter at TechCrunch, where I focus on all the ways — present and future — that people and packages travel from Point A to Point B. I’m also the co-host of the podcast The Autonocast, which focuses on the future of transportation. Describe the craziest or most fun story you have written.

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Three tips to avoid a PR setback damaging your company reputation

PR in High Definition

We’ve all seen reputational disasters play out before. But, what about when a company reputation isn’t totally obliterated, but it takes a knock? Whether you agree or disagree with the decision, we can all agree that this situation is about reputational impact. But it’s important that leaders don’t let their gameplan slip.

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The Importance of the ADA, Internally and Externally

5W PR

The law made it illegal to discriminate against individuals with disabilities in employment, transportation, public accommodations, and other areas of life. External Benefits For businesses, brand image and reputation are crucial factors that can make or break success. But they also have significant internal benefits.

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Consumers Want to Travel, Here are PR Strategies that Will Make Them Book The Trip

5W PR

Target specific keywords you believe your ideal traveler will be searching, craft meta descriptions that entice clicks, and build backlinks from reputable travel websites. Paid advertising Paid advertising can boost organic reach in travel marketing campaigns.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Advertising and marketing people might have used to have control. Yesterday Philips talked about its new digital marketing strategy and how it would take data from its connected healthcare devices to provide insight for its marketing. But many companies jumping on the content marketing band wagon get it spectacularly wrong.

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How to Communicate Rising Costs and Price Increases with Consumers

5W PR

The current global economic landscape has presented many challenges for businesses including rising costs of raw materials, labor, transportation, and other operational expenses. Businesses need to navigate potential backlash, customer dissatisfaction, and potential impacts on the brand’s reputation.

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Boeing’s Existential PR Crisis: Navigating Through Turbulence

David PR Group

Yet, today, Boeing finds itself entangled in an existential quagmire, a public relations nightmare that threatens not just its reputation, but its very survival. The post Boeing’s Existential PR Crisis: Navigating Through Turbulence appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing.

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