ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Maybe a marketing executive bores a reporter to tears with brand-speak or hits him with a product sales pitch instead of telling a good story.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

JUNE 3, 2020

Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. Also see: Partisan Politics Complicates PR and Comms for Business, Survey Finds.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

When writing that quarterly PR plan, make sure to consult the marketing ed-cal for holidays around which to build visibility activities, making sure to coordinate with marketing campaigns.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. Special occasions (events, launches, weddings). If not, you should.

Video 78

Video Trends Strategy Marketing 78

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Conduct an audit of current marketing and communications. Surveys are always helpful, especially after a major campaign. Why should it Matter?

Tools 88

Tools Product Launch Guidelines Customer Service 88

Contently - Strategy

APRIL 28, 2022

Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? From the investment expert who weighs in on a stock market dip, to the child safety author who shares Halloween advice for parents, expertise makes the media world run. Make news with opinion or behavior surveys. Be an expert.

B2B 147

B2B Pitching Case Study Local 147

Contently - Strategy

SEPTEMBER 25, 2018

” Byrom saw an opportunity in the market to create videos for small and mid-size companies trying to explain their products and services. We talked to Byrom about working with big brands, the future of video in general, and how animation can impact marketing. I think the market’s certainly maturing.

Marketing 90

Marketing Video Product Launch YouTube 90

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. req.) – by Regalix found.

B2B 60

B2B Facebook Marketing Social Media 60

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business. Another challenge?

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

PRSay

NOVEMBER 5, 2018

A recent survey affirms the power of this medium to engage and persuade: Ninety-seven percent of marketers say video has helped increase user understanding of their product or service. Eighty-one percent of people have been convinced to buy a product or service by watching a brand’s video. Now is the time.

Video 116

Video Communications Strategy Product Launch 116

PR Fuel

JANUARY 24, 2022

You can also send them surveys or make discovery calls to learn more about the content they want and value. Collect Market Data. Use the data to determine how your brand story corresponds with market trends. Involve your sales and marketing teams when gathering this data for it to be useful.

Creativity 111

Creativity Data Measurement Product Launch 111

Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). For every $1 spent, the average ROI of email marketing is $44.25 ( ExactTarget ). and your marketing efforts. But enough about the numbers.

Blogging 183

Blogging Comparison eBook Case Study 183

ImPRessions - Crenshaw Communications

APRIL 21, 2016

If B2B is your game, you know you’re not speaking to the public at large in the same way a mass-market brand would. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. . B2B is about people as much as products and companies.

B2B 120

B2B B2C Product Launch Creativity 120

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 99

Interviews Publicity Technology Social Media 99

Cision

MARCH 16, 2016

Nearly every brand is on social these days, but according to the latest CMO survey by Duke University , only 15 percent can prove social’s impact quantitatively. You can distinguish this parameter by product launch announcements, business objectives, webinars or even influencers if you create pre-crafted messaging for them.

Measurement 120

Measurement Analytics Product Launch Facebook 120

OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

MAY 5, 2016

Word-of-mouth marketing has been a proven business generator since the beginning of time. The report further found that online consumer reviews are the second most trusted source of brand information and messaging, with 70 percent of global consumers surveyed indicating they trust messages on this platform.

Product Launch 120

Product Launch Meeting Advertising Advertising 120

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

Marketing 40

Marketing Viral Fashion Product Launch 40

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Shift Communications

AUGUST 17, 2018

In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. Two key items worth revisiting include product launches and strategic partnerships.

Pitching 83

Pitching Product Launch Data Measurement 83

PR in High Definition

JUNE 25, 2020

Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a product launch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team. I know plenty of people who have said that they’ll be moving on just as soon as the job market opens up.

Reputation 75

Reputation Employee Leadership Product Launch 75

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. We’ve all been there.

Airlines 120

Airlines Exercises Fashion Print 120

Beyond PR

JUNE 28, 2018

If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser cost than through alternatives such as surveys, focus groups and case studies. Furthermore, this type of insight starts to answer some larger marketing and PR questions. About Lee Ribeiro.

Analysis 40

Analysis B2C Case Study Product Launch 40

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. Do you want to plan content around key product launches you see coming in the future, or seasonal events? Marketing Coordinator. 3) It’s all about the visuals, so clean up shop. Leave a comment! Amanda Loewy.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. Do you want to plan content around key product launches you see coming in the future, or seasonal events? Marketing Coordinator. 3) It’s all about the visuals, so clean up shop. Leave a comment! Amanda Loewy.

YouTube 60

YouTube Brand Branding Analytics 60

PR in High Definition

JUNE 25, 2020

Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a product launch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team. I know plenty of people who have said that they’ll be moving on just as soon as the job market opens up.

Reputation 48

Reputation Employee Leadership Product Launch 48

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. Do you want to plan content around key product launches you see coming in the future, or seasonal events? Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity.

YouTube 60

YouTube Brand Branding Analytics 60

Sword and the Script

SEPTEMBER 3, 2019

That sounded useful so I took a look at the company’s product description on their website and several things stood out: Integration with your email client – Outlook or Gmail – which sounds fantastic. Most PR vendors try to serve as an email marketing tool, and they do a clunky job. 3) What the Cision and Edelman partnership means.

Analytics 68

Analytics Report Technology Pitching 68

Waxing UnLyrical

DECEMBER 14, 2016

Source: Nielsen Global Trust in Advertising Survey. One of the biggest selling points of digital/social marketing is that it can be measured. List possible publicity opportunities that may come up through the year (an expected product launch or an event that you can be a part of in an interesting way).

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

APRIL 9, 2024

We are well past the pandemic now, and live events have returned to the marketing mix. Sword and the Script Media can help with B2B marketing, PR and social media. Marketers created more than four times the number of segments as they sought to serve relevant offers based on both buyer characteristics (e.g.

B2B 124

B2B Study Report Product Launch 124

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

Buzzstream

FEBRUARY 9, 2024

Unlike announcing a product enhancement that may no longer be relevant after 6-months or a year, releasing reports full of valuable data can get cited for many years. Product Specs for Product Launches For product launches, include key differentiators of the product that make it stand out from competitors or prior versions.

Examples 62

Examples Product Launch Data Report 62

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Onclusive

JULY 27, 2023

For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers. Their meticulously planned PR campaigns lead to this heightened interest that then translates directly into increased sales and market share for the company.

Tools 354

Tools Internal International Resources 354