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Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists [UML]

Sword and the Script

And that’s the theme for this week’s Unscripted Marketing Links [UML]. a) Survey of 1,000 Journalists by Muck Rack Muck Rack is back with its annual survey of journalists. Cision says many journalists responding to this survey indicated they produce “10+ pieces a week.” Try our services. 2) Volume of PR pitches received.

Survey 171
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4 Teamwork Tips for Content Marketers and Product Managers

Beyond PR

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business. Another challenge?

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5 Steps to Take Your Editorial Calendar to the Next Level

Contently - Strategy

Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch.

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Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. req.) – by Regalix found.

B2B 60
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New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. Everything is measurable and measured.

SEO 204
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Without Video, Is Your Communications Strategy One-Dimensional?

PRSay

A recent survey affirms the power of this medium to engage and persuade: Ninety-seven percent of marketers say video has helped increase user understanding of their product or service. Eighty-one percent of people have been convinced to buy a product or service by watching a brand’s video. Now is the time.

Video 117
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.