ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Clients pay us for our recommendations, so we do everyone a service when we share them. . Explain what is required .

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

JUNE 3, 2020

Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. Also see: Partisan Politics Complicates PR and Comms for Business, Survey Finds.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

For data-driven campaigns that rest on surveys or other research information, your data bureau will need to launch its survey or analysis well ahead of time. Consider the calendar when planning an announcement or new product launch to avoid conflicts or times when editorial or broadcast staffs are reduced.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Presspage

SEPTEMBER 10, 2020

Many journalists also report live from industry events, such as a technology conference or product launch.” Nearly all bloggers and traditional journalists post organizational video, affording opportunities for communicators that include placement of unedited video on media outlets’ websites, a recent survey revealed.

How To 78

How To Product Launch Conference Newspapers 78

Presspage

SEPTEMBER 10, 2020

Many journalists also report live from industry events, such as a technology conference or product launch.” Nearly all bloggers and traditional journalists post organizational video, affording opportunities for communicators that include placement of unedited video on media outlets’ websites, a recent survey revealed.

How To 78

How To Product Launch Conference Newspapers 78

5W PR

JANUARY 26, 2021

As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. Surveys are always helpful, especially after a major campaign. Consistency is important but being aware of the right tone is critical, just as it is in any important conversation. Document Everything.

Tools 88

Tools Product Launch Guidelines Customer Service 88

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? Make news with opinion or behavior surveys. And for those who don’t have usable research, they can create it easily through an omnibus survey or flash poll. How does a PR team keep the momentum going if things get quiet?

B2B 147

B2B Pitching Case Study Local 147

Sword and the Script

MARCH 24, 2020

Product launches and marketing campaigns are getting delayed.

Marketing 89

Marketing Comparison Product Launch Survey 89

Contently - Strategy

APRIL 28, 2022

For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch. It tangibly shows how marketing is supporting the new product launch and, ultimately, how it contributes to the company’s bottom line.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

ImPRessions - Crenshaw Communications

JULY 6, 2016

A survey of 500 PR and marketing professionals found that 82 per cent are using influencers to help get their story out , and many in that group are engaging social media personalities. Back in the day, we rented a TV entertainer or book author for a product launch.

SEO 204

SEO Analytics Measurement B2B 204

PRSay

NOVEMBER 5, 2018

Consider this: Where both video and text are available at the same source , 72 percent of people prefer video to learn about a product or service. A recent survey affirms the power of this medium to engage and persuade: Ninety-seven percent of marketers say video has helped increase user understanding of their product or service.

Video 96

Video Communications Strategy Product Launch 96

ImPRessions - Crenshaw Communications

APRIL 21, 2016

We’ve touched on this topic before , but it’s worth repeating. With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content.

B2B 120

B2B B2C Product Launch Creativity 120

Cision

MAY 5, 2016

The report further found that online consumer reviews are the second most trusted source of brand information and messaging, with 70 percent of global consumers surveyed indicating they trust messages on this platform. People want to hear about the experiences of others before shaking hands and signing contracts with vendor partners.

Product Launch 120

Product Launch Meeting Advertising Advertising 120

Polaris

DECEMBER 10, 2014

You can send survey results, case studies and other useful information to encourage them to advance along your sales funnel. You can send company news to keep them in the loop and information on upcoming product launches and promotions to drive sales. You can email them your blog to promote engagement.

Blogging 183

Blogging Comparison eBook Case Study 183

PR Fuel

JANUARY 24, 2022

You can also send them surveys or make discovery calls to learn more about the content they want and value. Use press releases to spread awareness for a product launch or an important business milestone. Once you have a picture of your audience, it’s easier to target your PR message to them. Collect Market Data.

Creativity 106

Creativity Data Measurement Product Launch 106

Cision

MARCH 16, 2016

Nearly every brand is on social these days, but according to the latest CMO survey by Duke University , only 15 percent can prove social’s impact quantitatively. You can distinguish this parameter by product launch announcements, business objectives, webinars or even influencers if you create pre-crafted messaging for them.

Measurement 120

Measurement Analytics Product Launch Facebook 120

Public Relations Sydney

NOVEMBER 2, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Choosing a theme for your survey that is topical and linking your business to it will help pique the interest of journalists.

Media 89

Media eBook Survey Travel 89

OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), We generated a mass amount of coverage on this survey, but a few of the top national publications to cover it were HuffPost and U.S. I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

ImPRessions - Crenshaw Communications

MAY 31, 2016

In fact, PR has the dubious honor of ranking among the top ten most misunderstood professions by parents of those in the biz, according to a survey conducted by LinkedIn. Of course public relations work can involve special events, like red-carpet premieres or elaborately staged technology product launches. This may be the worst.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

ImPRessions - Crenshaw Communications

APRIL 18, 2017

According to a survey by Intercall, more than 60 percent of call participants admit to doing other work on conference calls. It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release.

Skype 136

Skype Conference Agency Product Launch 136

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. But just 2% said “always.”.

Interviews 98

Interviews Publicity Technology Social Media 98

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Shift Communications

AUGUST 17, 2018

In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. Two key items worth revisiting include product launches and strategic partnerships.

Pitching 83

Pitching Product Launch Data Measurement 83

PR 20/20

OCTOBER 4, 2018

According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. If not, you should. In addition, the average respondent consumes 1.5

Video 78

Video Trends Strategy Marketing 78

Public Relations Sydney

OCTOBER 8, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Choosing a theme for your survey that is topical and linking your business to it will help pique the interest of journalists.

Writing 45

Writing Media eBook Survey 45

PR in High Definition

JUNE 25, 2020

Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a product launch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team.

Reputation 75

Reputation Employee Leadership Product Launch 75

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. We’ve all been there.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. It’s not an isolated result either.

B2B 60

B2B Facebook Marketing Social Media 60

Contently - Strategy

SEPTEMBER 25, 2018

In a recent Wyzowl survey , 81 percent of marketers indicated they were using video in 2018, up from 63 percent last year. They were about the same product launch, and JotForm used them side-by-side with the same budget. Here’s what he had to say. How have you seen the demand for this kind of content evolve?

Marketing 90

Marketing Video Product Launch YouTube 90

Shift Communications

NOVEMBER 16, 2016

Unless a B2B product is revolutionary, chances are that a product announcement won’t get picked up in a top tier outlet as a standalone feature, at least without careful planning and additional assets. That’s why it’s important to set realistic goals and expectations for product launches.

B2B 60

B2B Media Automotive Pitching 60

Beyond PR

JUNE 28, 2018

If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser cost than through alternatives such as surveys, focus groups and case studies. What is The Overall Audience Perception of a Campaign or Product Launch?

Analysis 40

Analysis B2C Case Study Product Launch 40

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. Do you want to plan content around key product launches you see coming in the future, or seasonal events? Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. Do you want to plan content around key product launches you see coming in the future, or seasonal events? Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. Do you want to plan content around key product launches you see coming in the future, or seasonal events? Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity.

YouTube 60

YouTube Brand Branding Analytics 60

PR in High Definition

JUNE 25, 2020

Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a product launch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team.

Reputation 48

Reputation Employee Leadership Product Launch 48

Buzzstream

FEBRUARY 9, 2024

Unlike announcing a product enhancement that may no longer be relevant after 6-months or a year, releasing reports full of valuable data can get cited for many years. Product Specs for Product Launches For product launches, include key differentiators of the product that make it stand out from competitors or prior versions.

Examples 62

Examples Product Launch Data Report 62

Waxing UnLyrical

DECEMBER 14, 2016

Source: Nielsen Global Trust in Advertising Survey. List possible publicity opportunities that may come up through the year (an expected product launch or an event that you can be a part of in an interesting way). Also, did you know that recommendations from social connections are the most trusted on the internet?

Employee 40

Employee Measurement Social Media Product Launch 40