PRSay
NOVEMBER 12, 2019
We’re still employing the “inverted pyramid” of the printing press to compose them, we’re still using them as corporate equivalent of vanity plates for our websites, and we’re still sending them to journalists’ inboxes with a deep, self-serving hope they will magically turn into detailed coverage of our companies.
Waxing UnLyrical
OCTOBER 19, 2011
Let me just say first that I’m writing this with the certainty that one of you PR pros will fly out of nowhere, tackle me to the floor, and pin me there with a stern lecture straight from your training about how to do this. Writing What They Don’t Want To Read: Bad News In Print. But here goes.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ronn Torossian
NOVEMBER 25, 2020
Motorists who once used printed road maps now have GPS that verbally directs them to their destination. Alexa now replaces the need to write to-do and shopping lists, remember to catch the weather forecast on the 6 pm news or set the alarm. But brands that don’t have their own style guides sometimes find themselves […].
Contently - Strategy
NOVEMBER 3, 2021
When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.
PR 20/20
MAY 19, 2020
The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. It includes 13 strategies marketers need to employ now. Nonmedia companies, who in some cases had robust print custom magazines, began to lay off portions of their content teams.
Burrelles Fresh Ideas
SEPTEMBER 26, 2023
One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. Perform a little market research and perhaps build separate event-based personas.
Landis PR
MARCH 4, 2024
For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers.
Expert insights. Personalized for you.
98 
Let's personalize your content