Ronn Torossian

MAY 18, 2022

For this reason, marketing professionals now need to create new strategies without any kind of guideline present. The post What Exactly Is Conversational Marketing? The rapid changes in technology have brought about rapid changes in customer demands and behavior. appeared first on.

Marketing 195

Marketing Guidelines Technology Tools 195

Communications Conversations

JANUARY 22, 2024

12, I presented my annual social media trends report to a packed house at Social Media Breakfast in northeast Minneapolis. See below for the full presentation. I’ll be giving this presentation again as a webinar on Thursday, Feb. On Friday, Jan. You can sign up here.

Social Media 122

Social Media Trends Marketing Media 122

Onclusive

FEBRUARY 15, 2024

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. After that, we’ll break down the five ways trend tracking helps PR and marketing pros, as the title suggests. These capabilities work in harmony to make your PR and marketing campaigns even more successful.

Trends 195

Trends Marketing Analysis Leadership 195

Agility PR Solutions

MARCH 31, 2024

As the Creator Economy continues to flourish, and as generative AI ushers in shifts in the way content is created and presented, new research from global creator agency Billion Dollar Boy explores this alignment to assist brands in understanding how generative AI is impacting the sector and the future of influencer marketing and advertising strategies. (..)

Marketing 100

Marketing Advertising Advertising Agency 100

Sword and the Script

MARCH 12, 2024

of boards have directors with marketing experience, but 100% have directors with finance experience Companies that have board members with marketing experience outperform companies that do not. That’s the high-level finding of an academic study titled, When and How Does Board-Level Marketing Experience Impact Firm Performance ?

Marketing 136

Marketing Survey Study Comparison 136

Communications Conversations

FEBRUARY 23, 2023

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. Second, my trend presentations usually tend to be a bit more pragmatic. If you’re looking for bright shiny objects, this is NOT your presentation.

Social Media 186

Social Media Trends Marketing Media 186

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Agility PR Solutions

JANUARY 30, 2024

Have you ever been at a meeting when one of your team has presented a report on your website that seems to be nothing but data? Wouldn’t it be great if there was a way of visualizing that data […] The post How heat mapping boosts data visualization: A 2024 guide for marketers appeared first on Agility PR Solutions.

Data 110

Data Marketing Meeting Report 110

Agility PR Solutions

SEPTEMBER 12, 2019

The post Tightening privacy laws presenting challenges to online marketers appeared first on Agility PR Solutions. Last August, the GDPR went into effect in the European Union, designed to give consumers greater protection over their data by requiring companies to get explicit consent to obtain personal information.

Privacy 60

Privacy Marketing Government Data 60

PR for Anyone

NOVEMBER 8, 2023

As a mom and marketing guru who works with brands to target this important demographic, Maria has been advocating for brands to recognize and embrace the buying power of this group for decades. Tune in to learn about the impact of mommy marketing and how important you truly are—not just within your family but also in the economy.

Marketing 130

Marketing Consumer Advertising Advertising 130

wiredPRworks

FEBRUARY 12, 2021

Barbara Rozgonyi will present podcast marketing and PR strategies for podcasts and podcasters at Podfest Global. Podcasters can get podcast marketing answers at Podfest Global, the world’s largest virtual event for podcasters. “My I’m excited to learn, grow, and share podcast marketing ideas and strategies at Podfest Global.”

Radio 52

Radio Marketing Brand Branding 52

Agility PR Solutions

OCTOBER 27, 2022

The fall is ripe with marketing opportunities: holiday shopping, MLB playoffs, NFL season kicking off and NBA and NHL seasons underway. But this fall, a big opportunity is falling into marketers’ laps—the highly anticipated FIFA Men’s World Cup.

Brand 157

Brand Branding Marketing Publicity 157

Contently - Strategy

APRIL 3, 2019

The sessions covered everything from sales enablement and data-driven marketing to ROI models and journalistic advice. To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. Scroll down for links to each deck presented at Summit.

Enterprise 71

Enterprise Content Marketing B2C Data 71

Agility PR Solutions

FEBRUARY 24, 2021

These rapid changes present a whole new challenge for brands, digital PR firms and social media marketers. The post Evolving social marketing and media trends in 2021 appeared first on Agility PR Solutions. This makes companies consistently review the future of social media and […].

Trends 188

Trends Marketing Media Social Media 188

PRSay

FEBRUARY 14, 2018

Three days before Christmas, I gave myself an exciting career present: I took the Examination for Accreditation in Public Relations and passed, earning my Accreditation in Public Relations (APR) certification. Gostin, APR is the president and chief marketing officer at 120 West Strategic Communications. 120west.biz.

Case Study 108

Case Study Study Education Course 108

wiredPRworks

FEBRUARY 15, 2021

As more and more events shift online from a live format, a presenter’s technology becomes a major player in meeting success. Recently awarded the Certified Virtual Presenter certification by eSpeakers, Barbara Rozgonyi is a consultant, author, and speaker who began presenting virtual keynotes, webinars, and online learning courses in 2005.

Meeting 52

Meeting Creativity Internal International 52

Agility PR Solutions

JULY 9, 2023

As emerging tech floods into business operations, martech is presenting problems for CMOs, marketing agencies and departments, new research from digital experience platform provider Optimizely finds, revealing that nearly three-quarters (72 percent) of marketing leaders feel that their tech stacks don’t function as seamlessly as they should.

Marketing 86

Marketing Survey Agency Publicity 86

5W PR

NOVEMBER 20, 2023

Digital marketing is constantly evolving, and staying ahead is crucial for success. One major trend is audio-first marketing, which takes advantage of the popularity of audio content like podcasts and streaming music. Personalization and targeting Audio-first marketing benefits from data-driven personalization and targeting.

Marketing 78

Marketing Advertising Advertising Consumer 78

Ronn Torossian

JUNE 13, 2019

Marketing is a fluid industry. This can present a challenge for some professionals who solely rely on their school education to guide them. And while a higher education that’s focused on marketing and/or business is valuable, there are plenty of ways that a marketing professional can stay sharp, so to speak.

Trends 150

Trends How To Marketing Education 150

5W PR

MARCH 19, 2024

South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. Creative Activation Opportunities: SXSW is known for its long lines and bustling crowds, presenting marketers with unique opportunities for activations.

Leadership 78

Leadership Conference Marketing Community 78

PR 20/20

JANUARY 31, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. The Marketing Artificial Intelligence Conference (MAICON). How AI Will Change Marketing Forever , Christopher S. Is This AI? Hello, Voice.

Conference 77

Conference Case Study Marketing Analytics 77

NewsWhip

JUNE 9, 2023

For any marketing professional, accurate and contextual media monitoring is essential for evaluating and forecasting the success of any promotional campaign. Artificial Intelligence (AI) is transforming the way marketers collect, understand, and even improve customer interactions, particularly when it comes to content marketing strategy.

Content Marketing 112

Content Marketing Marketing Analytics Retail 112

Polaris

APRIL 21, 2015

Whether you’re gearing up for an important marketing presentation to the board—or making the toast at your brother’s wedding—you likely struggle to get those butterflies flying in formation. PowerPoint decks present their own unique challenges. Important takeaway: The big idea is the beacon for your presentation.

Tourism 100

Tourism eBook Publicity Writing 100

Sword and the Script

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for a minute, you already know the sales team doesn’t like to use marketing content.

B2B 81

B2B Storytelling Marketing Case Study 81

Ronn Torossian

OCTOBER 1, 2019

Within the public relations industry, staying relevant and fresh can present an ongoing challenge for businesses looking to improve their image. The post News Analysis or Viral Marketing? Staying relevant often means tagging along with current headlines or new stories as they fit the brand, but is there such a thing as “selling out”?

Viral 170

Viral Analysis Marketing Industry 170

Shift Communications

AUGUST 28, 2015

So you need to give a presentation. The presentation is all set, all that is left to do is – present. The presentation is ready – are you? Here’s how to make your presentation a success. A good presentation displays the main topic or broad points, allowing you to elaborate through your speech. Angie Goldman.

Energy 60

Energy Technology Agency Marketing 60

Karwoski & Courage

MARCH 23, 2018

There has been much written about how to capture the attention of conference and trade show attendees using social media, but I've never seen this aspect of the topic covered before, so I thought I'd share how I live-tweeted my own presentation.

Trade Shows 69

Trade Shows Conference Social Media Publicity 69

Karen Freberg

JUNE 18, 2020

If you have not heard about ProfCon , let this be your introduction to the must-attend, present, and engage with academic conferences of the future. I was honored to be asked to present at this year’s event, and I focused my talk on building your personal branding empire on social media. This is my cup of tea (well, coffee!).

Conference 61

Conference Education Pinterest Meeting 61

Business Wire

JULY 13, 2023

Marketing and PR have changed in amazing ways in the past few years. Multimedia can increase the accessibility of news by breaking down technical language, presenting it in an easily digestible way, and generating clicks without sacrificing factual content.

Blogging 261

Blogging How To Instagram Video 261

Business Wire

APRIL 10, 2017

Fathi covers some of the toughest questions facing today's PR and marketing professionals: What are some of the tech trends you're seeing that will have the biggest impact? The digital age has dramatically changed content and content marketing - how does that impact communicators? What will PR look like in 10 years?

Healthcare 200

Healthcare Trends Tools Content Marketing 200

Inbound PR

OCTOBER 30, 2019

One of my favourite things to do is to give a presentation. In my first year of university, I had to present on a marketing project in front of the class - about 90 people - and I remember how nervous I was and how my nerves got the best of me. I love public speaking. But I used to hate public speaking. The more, the better.

How To 48

How To Energy Groups Publicity 48

wiredPRworks

NOVEMBER 15, 2016

To get you ready to launch or upgrade your influencer marketing campaigns, here's my Influencer Marketing Days Speaker presentation guide. Influencer Marketing Speaker Presentation Guide. Find out what influencers really want you to know as you discover best practices in influencer marketing – and management.

Strategy 40

Strategy Marketing Social Media Internal 40

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 108

Video Marketing SEO Social Media 108

PR 20/20

SEPTEMBER 3, 2014

The PR 20/20 team will be attending and speaking at Content Marketing World (Sept. Content Marketing World. Paul Roetzer ( @paulroetzer ), CEO of PR 20/20 and author of The Marketing Performance Blueprint , will present "7 Steps to Becoming a Performance Driven Content Marketer" as part of the Future Content track.

Content Marketing 76

Content Marketing Marketing Storytelling Brand 76

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Trends and technical advancements have influenced how news is both distributed and consumed.

Financial 164

Financial Video Consumer Data 164

The Hoyt Organization

OCTOBER 24, 2023

The change rate is substantially higher than the typical rate digital marketers are used to. This latest development harnesses the capabilities of AI, pushing the boundaries even further, and promises to shape the future of digital marketing significantly. What Is Search Generative Experience? Click here for more information.”

Marketing 95

Marketing SEO Google Advertising 95