Prowly

MAY 18, 2017

With traditional online advertising in a tailspin, marketers have invested much of their energy into content creation, casting a wide net for eyeballs via both owned and earned channels. However, the saturation problem presents itself with rising force: creating great content alone does not cut it anymore, and distribution is stalling.

Advertising 164

Advertising Advertising Content Marketing Strategy 164

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. And that results in you achieving your marketing goals. I’ll give you an example.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Shows 121

Trade Shows Content Marketing Conference Marketing 121

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Contently - Strategy

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. But keep in mind that this moment full of challenges also presents opportunities.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Cision

SEPTEMBER 10, 2015

What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Jay Baer’s “Mom Test”.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

PR 20/20

SEPTEMBER 3, 2014

The PR 20/20 team will be attending and speaking at Content Marketing World (Sept. Content Marketing World. Paul Roetzer ( @paulroetzer ), CEO of PR 20/20 and author of The Marketing Performance Blueprint , will present "7 Steps to Becoming a Performance Driven Content Marketer" as part of the Future Content track.

Content Marketing 76

Content Marketing Marketing Storytelling Brand 76

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

OCTOBER 16, 2015

The distinction holds severely restrictive repercussions for thought leaders, marketers and journalists alike. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important. Ability to Decide What Is Presented.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Cision

SEPTEMBER 16, 2015

All content marketers run into problems every now and then. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems. Not enough people are seeing your content.

Content Marketing 120

Content Marketing Tools Marketing Google 120

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Contently - Strategy

APRIL 3, 2019

The sessions covered everything from sales enablement and data-driven marketing to ROI models and journalistic advice. To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. Scroll down for links to each deck presented at Summit.

Enterprise 71

Enterprise Content Marketing B2C Data 71

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework.

Content Marketing 52

Content Marketing Marketing System Reputation 52

MaccaPR

JANUARY 29, 2021

Any presentation that includes bar charts made with milk chocolate pieces has to be good, right? That was surely the case when our public relations agency hosted Joe Pulizzi, the Amazon best-selling author of “Killing Marketing,” “Content Inc.” Strategy is about saying no to a lot of things.” Joe Pulizzi.

Content Marketing 62

Content Marketing Marketing Energy Internal 62

Polaris

JANUARY 17, 2015

Steven Pinker presents a compelling and radical argument on how we should look at the world in “A Two-Minute Case for Optimism”. Not as any kind of marketing tool. Content marketing lessons for smaller brands. Create intelligent marketing. If you need help developing a content strategy, get in touch.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

ImPRessions - Crenshaw Communications

MARCH 3, 2022

B2B Sales & Marketing Exchange (August, Boston). B2B media outlet Demand Gen Report produces this and the winter B2B Marketing Exchange events annually. Session content revolves around demand-gen, ABM, sales enablement, content strategy, and more. Content Marketing World & Expo (September, Cleveland).

Conference 304

Conference B2B Content Marketing Case Study 304

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. As it turns out, other Canadian marketers also found Hearn’s answers useful.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Prohibition

MAY 6, 2020

Despite this, marketers must rise to the challenge like never before. The secret to online marketing during such times? Rather than focusing on getting them to sign on the dotted line, B2B marketers need to think longer term. But how does that translate to online marketing? Redefine what a successful lead looks like.

Content Marketing 62

Content Marketing Marketing Real Estate Strategy 62

Sword and the Script

JUNE 27, 2017

What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics. 1) Hands on marketing leadership.

Content Marketing 68

Content Marketing B2B Marketing Leadership 68

Sword and the Script

DECEMBER 6, 2016

Whatever your process is for sharing content on the web, content that’s been effectively repurposed provides the opportunity to run through the process again. Most B2B marketing organizations don’t do this enough. Research shows more than half of all B2B content goes unused. Make it better with every iteration.

Content Marketing 60

Content Marketing Marketing B2B eBook 60

Business Wire

APRIL 10, 2017

Fathi covers some of the toughest questions facing today's PR and marketing professionals: What are some of the tech trends you're seeing that will have the biggest impact? The digital age has dramatically changed content and content marketing - how does that impact communicators? What will PR look like in 10 years?

Healthcare 197

Healthcare Trends Tools Content Marketing 197

Sword and the Script

JULY 26, 2016

A finite game is defined as having known players, fixed rules and agree upon objective, according to Simon Sinek in a recent Marketing over Coffee podcast interview. B2B Solved the Biggest Content Marketing Challenge Yesterday. Teaching and Relevance: The Last Mile in Marketing.

Content Marketing 60

Content Marketing Marketing B2B System 60

Sword and the Script

APRIL 27, 2021

And it’s not instructive for setting priorities in marketing. To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. Because when marketing invests invest time and budget into owned media, you are building two assets.

B2B 148

B2B Marketing Content Marketing Course 148

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. This isn’t a reflexive reaction either. Red Bull, Johnson & Johnson).

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Sword and the Script

DECEMBER 20, 2016

Here are my predictions for PR , content marketing and social media ; one each. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media. PR is the Best Kept Secret in Effective Content Marketing.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Stern + Associates

OCTOBER 19, 2017

Justin Gianninoto, director of digital strategy, presented at PRSA NJ’s “Brand Storytelling & Content Marketing” seminar to discuss how to get results for your company or organization with great storytelling.

Content Marketing 48

Content Marketing Storytelling Brand Branding 48

Sword and the Script

JUNE 9, 2015

“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Yet the paper also surfaces the underlying driver of the shift to content marketing.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 109

Video Marketing SEO Social Media 109

PR 20/20

JANUARY 31, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. The Marketing Artificial Intelligence Conference (MAICON). How AI Will Change Marketing Forever , Christopher S. Is This AI? Hello, Voice.

Conference 77

Conference Case Study Marketing Analytics 77

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Actor, Spokesperson, Content Marketer. households (56%) owned a TV.

Content Marketing 60

Content Marketing Marketing Television Film 60

Sword and the Script

AUGUST 18, 2015

Content marketing surveys consistently demonstrate the biggest barrier facing marketer is feeding the content monster. Those in the content trenches, know exactly what this feels like: We are never done. In essence, B2B marketers solved their biggest problem yesterday. Solves for content distribution.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Sword and the Script

SEPTEMBER 20, 2016

The Facebook Frozen Frog and Fodder for Content. Teaching and Relevance: The Last Mile in Marketing. The Shocking Beef about Feeding the Content Monster. If we look at California with Apple vs. Chevron, there is a large discrepancy between market value and total revenues. I set out to find the source.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Sword and the Script

JULY 9, 2016

This only serves to feed egos, presents the illusion of influence and advances the covet. And that gets to the core of the point here – this is about the psychology of more in marketing: more content , more followers, and more leads. Sure we have more content, but it’s it resonating?

Content Marketing 68

Content Marketing Social Media Marketing Media 68

wiredPRworks

NOVEMBER 15, 2016

To get you ready to launch or upgrade your influencer marketing campaigns, here's my Influencer Marketing Days Speaker presentation guide. Influencer Marketing Speaker Presentation Guide. Find out what influencers really want you to know as you discover best practices in influencer marketing – and management.

Strategy 40

Strategy Marketing Social Media Internal 40

Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerging trends are present but not yet widespread and are just now becoming important. Content optimization for the mobile and semantic web. Want to make standout content?

Trends 120

Trends Mobile Web System 120

5W PR

APRIL 28, 2022

Marketing is an essential function of any industry or business. A business can be a small one or a giant conglomeration – they need to prioritize marketing, irrespective of size. Does the Cannabis Industry Need Marketing? And similar to any other industry, the cannabis industry can benefit from marketing.

Marketing 88

Marketing Government Guidelines Education 88

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: How did you decide on the ideal marketing technology stack?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61