PR Fuel

SEPTEMBER 9, 2021

There’s an art to headline writing — but it’s not rocket science. It’s possible to write a headline that always captures attention, you just have to remember the fundamentals. All too often we tend to overcomplicate things when it comes to marketing copy. This blog is here to remind you.

Writing 102

Writing Education Tools Resources 102

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out.

Writing 100

Writing Blogging Newspapers Travel 100

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 129

Journalism Media Relations Report Media 129

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. How do you prefer to receive pitches? I do actually read each of the pitches, even though I can’t respond to all of them.

Technology 120

Technology Pitching Insurance Insurance 120

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” But I do know something about interviewing experts, which is often the basis for B2B comms writing. Details like that make a byline more than just another pitch.

Interviews 296

Interviews How To Reddit Journalism 296

PR for Anyone

NOVEMBER 3, 2021

This is what you use to attract and pitch the media. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). 2) Niche what you do and pitch around that. People upsizing?

Real Estate 130

Real Estate Publicity Television Local 130

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Blogs were raging. Social media was blossoming. How has PR Changed?

Blogging 115

Blogging Software B2B Survey 115

Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations. The book seeks to readdress the balance.

Software 145

Software Tools Ethics Privacy 145

Buzzstream

DECEMBER 5, 2019

When pitching a top publication, it’s important to remember that there’s a person on the other side of the screen. Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other 200 pitches a writer receives: the trash. . Question #1: What am I pitching?

Pitching 87

Pitching Examples Social Media Trends 87

PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. She pitched it to her editor who loved it too and they wrote an article about me. Did you invent a new product, write a book, or win an award? Google is a great resource for magazine covers. Additionally, you never know where they might end up.

Publicity 331

Publicity Television Local Pitching 331

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. Marketing Goal 2: Better position your brand or product.

Marketing 170

Marketing Measurement Trends B2B 170

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function.

Agency 195

Agency Strategy Communications How To 195

prTini

AUGUST 29, 2014

297 Flabby Words and Phrases That Rob Your Writing of All Its Power. Why Instagram’s New App is a Dream for Social Marketers. 12 Marketers Already Experimenting With Instagram’s Hyperlapse App. Why Instagram’s New App is a Dream for Social Marketers. The Best and Worst Real-Time Marketing From the Emmys.

Resources 55

Resources Pitching Case Study Instagram 55

Buzzstream

MAY 15, 2024

When ideating content to pitch for link building, the content needs to be appealing to those who can actually give you links (not just appealing to your readers.) When pitching, never lie. It’s generally OK to pitch to sites that accept guest posts or contributors, but avoid sites that advertise “write for us” all over the site (e.g.,

Google 71

Google SEO Tools Pitching 71

Polaris

NOVEMBER 17, 2014

If you’re launching a new product or service, it therefore makes sense to include blogger outreach in the marketing mix. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. What it means for marketers: Bloggers are “pay for play,” and the more popular the blog, the more you’ll pay.

Media Relations 232

Media Relations Marketing Media Fashion 232

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. I’ll be blunt: they are never good. Guess as to what’s working best these days?

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. How does PR’s use of gAI compare to marketing? Of those that are using it (that 28%, presumably) – how is it being used?

Survey 149

Survey Software B2B Pitching 149

Flack's Revenge

SEPTEMBER 15, 2020

But direct communications is being taken to a new level to support sales and more specifically, ABM (account-based marketing) programs. All well and good, but things take an interesting turn with ABM (also called key account marketing). I’ll be writing more on this topic, and posting about tools that can support ABM PR.

B2B 177

B2B Case Study Enterprise Resources 177

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Plus, in today’s employment market, B2B companies are always fighting for tech talent.

B2B 334

B2B Company Case Study Conference 334

Bianchi Biz Blog

FEBRUARY 29, 2024

To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. Whereas national media outlets tend to have a larger bandwidth to take on pitched topics.” The earned media landscape is evolving.

Report 101

Report Automotive Media Local 101

Burrelles Fresh Ideas

JANUARY 30, 2024

Resource: Remember the five key components of re-building trust after a crisis : truth and transparency, timely responsiveness, getting the messaging right, imparting empathy and compassion, and maintaining consistency and continuity. When I am writing or editing others’ work, I personally use Grammarly Premium.

Ethics 97

Ethics Crisis Transportation Airlines 97

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Think of it as a sales pitch with robust data and justification. What is a business case?

Resources 195

Resources Technology Data Tools 195

Remote PR Jobs

SEPTEMBER 25, 2023

We generally suggest you pitch your expertise or story within an hour of the query going out, as that is the typical time frame journalists make up their minds about sources. However, if that is not feasible, you must still pitch within the published deadline. Be Brief HARO pitches should be short, at most 300 words.

How To 100

How To Media Pitching Reputation 100

Buzzstream

JANUARY 24, 2024

According to a recent study from uSERP , link insertions are used about 10% of the time in link builder’s marketing mix, right behind 13% guest posting. Although there is some overlap here, we can categorize link insertion into three buckets: within an article, within a list or roundup post, and within a resource list.

SEO 62

SEO How To Resources Pitching 62

Remote PR Jobs

SEPTEMBER 25, 2023

We like articles that introduce new ideas and advance conversations around topics and trends that engage our readers–think op-ed rather than content marketing. We appreciate lively, polished writing that balances research or news with fun and memorable anecdotes or examples that help illustrate your point of view.

Company 100

Company How To Leadership Pitching 100

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover. Give them time to review your email and respond.

Automotive 87

Automotive Pitching Meeting Healthcare 87

Remote PR Jobs

SEPTEMBER 25, 2023

However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. Pitching stories to a journalist who has nothing to do with your industry will only harm your employer or your client.

Technology 100

Technology Publicity Pitching Trade Shows 100

PR Fuel

AUGUST 19, 2021

The worldwide public relations market is expected to register an annual compound growth rate of 10.2% It ensures that you only pitch your story to reporters with high chances of being interested. Be ready to answer critical questions such as what your business does and why you want media coverage in your pitch.

How To 105

How To Media Pitching Report 105

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. All companies seek ways to improve their website’s search rankings, and press releases are a good resource for doing that. Yet a press release can still offer benefits.

SEO 221

SEO Data B2B Writing 221

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0

How To Content Marketing Conference Analytics 0

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Want to write for Cision®? First, it’s important for you to spend some time with your data and your stakeholders considering your content marketing program and its purpose.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

AUGUST 17, 2021

Journalists respond to just 3.27% of pitches. million PR pitches sent through their software over the last 12 months and produced some interesting statistics. About one in three (35%) of reporters open a pitch within the first minute after it was sent. A majority 82% open a pitch within the first four hours.

Creativity 98

Creativity Study Ethics Publicity 98

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy? So, what does this have to do with you?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Solo PR Pro

JULY 5, 2022

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. Michael Ares, MDA Corporate Marketing, LLC. Financial markets open trading at 6:30 a.m. I write or pitch media in the mornings, so I am only available beginning at noon daily.

Meeting 98

Meeting Writing Pitching Case Study 98

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Here are a few ways PR agencies should be using tech tools and other resources. It’s being used across a wide array of industries, including PR and marketing.

Pitching 136

Pitching Agency Tools Resources 136

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Better Writing Blogs. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170