Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR and marketing are converging.

Storytelling 329

Storytelling SEO Community Engineering 329

Polaris

DECEMBER 1, 2014

Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

The Hoyt Organization

MARCH 25, 2024

All your goals should be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. By adhering to these principles, healthcare organizations can create focused, effective PR strategies that have a measurable impact on their brand and audience engagement levels. Remember, there is no magic formula for success in healthcare PR.

Healthcare 65

Healthcare Strategy Publicity Pharmaceuticals 65

PRSay

DECEMBER 30, 2022

This year’s most-viewed posts reflected current events, such as the ongoing challenges of senior executives expressing opinions on controversial or sensitive issues, and crucial areas of professional development, including always-popular topics like writing and storytelling. • The Top-8 Writing Tips for 2022 (January).

Crisis Communications 78

Crisis Communications Storytelling Analytics Writing 78

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Are you one of them?

Creativity 96

Creativity Storytelling LinkedIn System 96

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers.

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. This includes familiarity with social media management, content creation, and influencer marketing. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

APRIL 15, 2021

They also work well for sales and marketing. A big part of my job is writing award entries for our various ad tech, martech, AI, and cybersecurity clients. While these are all excellent measures of a solution’s effectiveness, judges tend to value metrics like ROI and ROAS (return on ad spend) the most.

Case Study 298

Case Study Study B2B Technology 298

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Interactive Storytelling. The answer is simple! Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. What are the first steps PR pros can take to hone their writing skills?

Twitter 157

Twitter Storytelling Community Writing 157

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

PR teams know Cision from its “day job” – offering PR and marketers media databases and analytic tools – and those functions position it well to cover best practices in easy-reading posts. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

“Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. The most strategic PR programs work to build the relationships and convey the attributes that lead to measurable business performance and growth. Align messaging within PR and marketing.

Strategy 265

Strategy How To Resources Employee 265

Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Mindful Marketing

OCTOBER 5, 2016

With the advent of social media, the rules of PR have changed – PR pros are now designers, content creators and social media managers in addition to storytellers. Measure results. But be sure that you are then measuring the outcome of this promise once you begin working together. By Seedepth. That’s okay.

Measurement 62

Measurement LinkedIn Storytelling Meeting 62

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. AirPR Analyst’s new navigation and search/filter functionality were designed to mirror the workflow of a PR or marketing pro’s daily activities.

Software 207

Software Analysis Comparison Trends 207

Sword and the Script

JUNE 18, 2019

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 147

Employee Print Writing Survey 147

5W PR

MAY 6, 2020

For many marketers, the product, pricing and order pages are critical and indeed they are. But the About Us page is also important because that’s where more than half the respondents to a recent survey by KoMarketing, a social/content marketing firm, said they visit. Storytelling is always powerful. Preach and lead by example.

Survey 88

Survey Storytelling Consumer Analysis 88

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. THAT you can measure against. Find a way to measure engagement instead.

Measurement 40

Measurement Advertising Advertising Enterprise 40

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. New ways to measure the combined impact of public relations and marketing will likely emerge.

Publicity 167

Publicity Social Media Television Measurement 167

Contently - Strategy

OCTOBER 9, 2019

I believe that empathy for your audience is the foundation of good marketing. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients.

Marketing 82

Marketing How To B2B Exercises 82

Cision

SEPTEMBER 14, 2015

After four days of being informed of all the most important stats surrounding marketing campaigns and strategies, Chelsea Clinton’s keynote at INBOUND served as the perfect balance and end to a great conference. Clinton notes, “The combination of storytelling and data is the most powerful way to effect change.”

Data 120

Data Case Study Storytelling Conference 120

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. SFM: Yes, exactly. It was subjective.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

PR in High Definition

APRIL 25, 2022

Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. And don’t check your phone whilst writing it- resist the urge, if you can. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Shift Communications

DECEMBER 11, 2015

PR and Marketing finds itself living “in interesting times.” It feels like the definition of integrated is moving to a business term vs. marketing one. It feels like the definition of integrated is moving to a business term vs. marketing one. Redefining Influencers and Account-based Marketing.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Inbound PR

AUGUST 21, 2018

Having studied International Business and not PR I really needed to work on my writing skills. Because let's face it, what PR people excel at really is storytelling, often in the written form. And I think we all agree that measurement is not PR's forte.

Video 49

Video Storytelling Measurement Study 49

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!].

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

prTini

SEPTEMBER 19, 2014

65 Accomplished Writers and Marketers Reveal Their Secrets to Productivity. Is Writing Still the Most Important Social Skill? Meet the Man Who Unlocked the Secrets of Mobile Marketing. Pay to Play – The End of Free Social Marketing? 3 Social Media Measurement Tips to Improve Click-Through Rates.

Tools 50

Tools Wikipedia Case Study Marketing 50

Sword and the Script

MAY 29, 2018

Of the 155 respondents, more than 120 took the time to write in answers this post is designed to share some of them that stood out. 4) “I wish more would get how much more audiences appreciate communications than marketing. Buyers are looking for great marketing when they’re deciding what they need to meet their needs.”.

Corporate 73

Corporate Communications Survey Employee 73

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Marketing efforts are being automated, increasing the volume of messages and content being pushed out. Measurement is always tricky and always has been.

Survey 74

Survey Industry Communications Corporate 74

OnePitch

APRIL 14, 2022

to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent. What’s your best tip for measuring PR? How do you utilize social media/marketing to amplify your PR results?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

APRIL 6, 2015

Christopher Penn and John Wall’s Marketing Over Coffee clocks in at around 20 minutes per episode. Search engines don’t listen to and deduce context from audio (at least not as of this writing). Don’t use listens to measure success. Ira Glass discusses preparation: 3. Augment your audio with text. descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

Waxing UnLyrical

DECEMBER 14, 2015

How to Develop Meaningful PR Measurement. Why: “By creating the metrics that you want rather than acquiescing to what is available, you can make your work much more effective,” writes Jim Dougherty. Storytelling through the Eyes of a Child. Words and Pictures – the Batman and Robin of Content Marketing .

Storytelling 0

Storytelling Video Leadership Writing 0

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. Even a quick glance at his career trajectory can teach content marketers a thing or two — especially when it comes to content distribution.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe.

Marketing 40

Marketing B2C B2B Social Media 40