Newsfile

MARCH 14, 2024

Melissa Strle Do you ever wonder where exactly your press release goes? Many people wonder how press release distribution channels work. Some channels like Apple News, Business Insider and Associated Press (AP) are accessible to the general public and openly display press releases for anyone to view.

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Financial Education Analysis Analytics 52

Remote PR Jobs

SEPTEMBER 25, 2023

Here’s a little bit about how that works. We like articles that introduce new ideas and advance conversations around topics and trends that engage our readers–think op-ed rather than content marketing. Please no pitches, abstracts, outlines, press releases, or interview offers. And please no phone calls.

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Company How To Leadership Pitching 100

Newsfile

FEBRUARY 27, 2024

In today’s fast-paced digital landscape, the power of a well-distributed press release is undeniable. Did you know that press releases shared through giants like AP and Reuters can reach millions around the globe in an instant? This vast reach can significantly sway market trends and consumer interests.

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Financial Media Analytics Data 52

5W PR

DECEMBER 5, 2016

Selling baby products can be a tough market, but it can also be profitable. The baby market is a constantly growing industry. So if you have chosen the baby market, you have chosen a great market. Selling baby products is a competitive market. So if you are in the baby product market, then this article is for you.

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Marketing Sports Blogging Groups 87

Newsfile

JUNE 28, 2023

7 best ways to accomplish media monitoring of your press release You’ve sent out your press release, but now what? Well if you’re like most people, you’re probably interested to see if anyone is talking about your story (media mentions). What Is Media Monitoring? What Are The Benefits Of Media Monitoring?

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Media Analytics Radio Google 52

PR Fuel

NOVEMBER 11, 2021

Branding is an essential part of a business, with 77 percent of marketers stating that it’s a critical factor in future growth. Top marketers go out of their way to generate as much brand awareness as possible. To create brand awareness, you can put out a well-crafted business press release regularly. billion in 2021.

Advertising 96

Advertising Advertising Writing Product Launch 96

5W PR

AUGUST 9, 2022

PR is an essential part of any business’s marketing strategy and is even more crucial for Saas companies. SaaS companies are unique in the way they approach marketing. Because SaaS businesses rely on word-of-mouth referrals and social media buzz for growth, public relations can help get the word out about their product offerings.

Company 78

Company Strategy Software Writing 78

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. really care about - the monthly. Paul Pioneer Press , the weekly. Paul Business Journal and, increasingly of late, Minnesota Business magazine.

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Interviews Radio Journalism Newspapers 48

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. You should also learn about the platforms they use to find your products or services. You can also send them surveys or make discovery calls to learn more about the content they want and value. Collect Market Data.

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Creativity Data Measurement Product Launch 103

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

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PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. Press release distribution can help you reach your target audience. Not sure how to distribute press release materials? Neglecting to distribute press releases the proper way might end with your releases getting tossed out.

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How To Guidelines Writing Pitching 92

Stephen Waddington

AUGUST 14, 2018

It developed from my own need as a practitioner: a tool for my own PR agency, something that would allow me to create functional, up-to-date press releases, manage contacts, optimise media distribution and deliver better results each day. During the trip, we would talk about our tool. During the trip, we would talk about our tool.

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Tools Education Film Local 112

Cision

AUGUST 15, 2017

” Social media is becoming a dictating force in all aspects of marketing and PR. ” In magazines in the signature line and on television next to the anchor name, you’ll often find their Twitter handle. Check out Google Trends and see what people are talking about online. I finally got the segment – yay!!!

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Pitching Television Media Social Media 319

PR Fuel

SEPTEMBER 16, 2020

It might be a TV commercial, a billboard, or a sponsored article in a business magazine. Examples of earned media include newspapers, TV news, magazines, and digital publications. The most common way to reach journalists is through a press release. A press release does not guarantee news coverage, not by a long shot.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

5W PR

APRIL 12, 2021

With just the press of a button, they’re able to both access and share information. One such useful tool from tech that can greatly benefit PR and marketing campaigns is the QR code. What is a QR Code and Why are They Important? In some cases, there is also the option to tweak the unique QR code to dial the company’s number directly.

Publicity 88

Publicity How To Consumer Print 88

Sword and the Script

DECEMBER 29, 2020

That’s about 24 more than were published in 2019. That’s a difficult goal and as the numbers suggest, I succeeded in getting two out about 50% of the time. Intrado has the resources to rival Cision and Meltwater so a third large competitor is good for the PR market. Sorry, Press Releases Do Not Help Your SEO Anymore.

SEO 103

SEO Software Resources Newspapers 103

Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. 16% on marketing analytics. 16% on marketing analytics. “As

Marketing 66

Marketing Survey Study B2B 66

Contently - Strategy

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. All of this bad press complicated Johansson’s job considerably, but he pressed on. Marketing a dangerously misunderstood product. The brand controls over two-thirds of the market.

Company 105

Company Marketing Education Data 105

Maxim Behar

FEBRUARY 17, 2022

This is the story of an unforgettable press conference in Sofia, which Behar shares in his author series Priceless Lessons for BGLOBAL magazine. Andras, instead of wasting time looking for a driver, I will be with Mr. Varadi everywhere, I will hold a press conference with him anyway after that.

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Airlines Conference Hotels Meeting 98

PR Fuel

NOVEMBER 4, 2020

From marketing and sales to media distribution, you need to build your business first. You could pitch individual newspapers and magazines. That takes time, and you may spend more time on it than you did writing the press release. You can write the press release and submit it through a media distribution company.

Media 104

Media SEO Newspapers Pitching 104

Sword and the Script

MAY 21, 2019

That experience also sparked an interest in marketing. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. Those were the glory days.

B2B 82

B2B Social Media Company Marketing 82

Flack's Revenge

APRIL 24, 2018

So, I was eager when I saw a post about PR but also anxious about the crowd reaction, as I find that there can be a lot of confusion about the topic. It felt lonely until some others chimed in with eloquent thoughts about the value of PR and how to best put it to work. I am both a Publicist and run a magazine.

Agency 159

Agency Strategy Crisis Management Pitching 159

Mora Communications

OCTOBER 23, 2017

There are a myriad of ways your press and media can be utilized. Here’s a secret: even PR pros tend to slip up when it comes to properly utilizing the press and media coverage they’ve secured. It goes over how to effectively utilize your media in your overall marketing. Use The Media In Your Marketing Materials.

Marketing 40

Marketing Radio Interviews Newspapers 40

Sword and the Script

JUNE 18, 2019

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 150

Employee Print Writing Survey 150

Victorious PR

AUGUST 2, 2022

While we work closely with our clients to help them optimize their socials for press with a brand strategy kick-off call, we would love to share some tips for anyone who is planning to hire a PR firm. But to get the best bang for your buck and create a positive feedback loop, being proactive about your socials is crucial.

Real Estate 52

Real Estate How To Social Media Agency 52

Cision

APRIL 14, 2017

million contacts, outlets and editorial opportunities, Cision has been rated #1 in media and influencer targeting software for mid-market, with our company, Gorkana taking the #2 spot. Building relationships with influencers and the media does not mean sending a press release every few months. With a media database of more than 1.6

Media 231

Media Pitching Social Media Instagram 231

PR Fuel

SEPTEMBER 21, 2020

Did you know about 83% of small businesses believe in the effectiveness of a digital marketing campaign? If press releases are not part of your online marketing strategy, you could be missing out on many business opportunities. Press releases create instant exposure and create more leads to your site.

Writing 59

Writing SEO Local Advertising 59

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. Learning how to write press releases can help you reach and appeal to your target audience. If it’s not, they’ll toss your press release out.

Writing 73

Writing How To Media Guidelines 73

Bianchi Biz Blog

APRIL 18, 2022

I’m editor-in-chief at IndustryWeek , a magazine that traces its history back to 1882. When I was writing about appliances in Louisville, GE was starting to push induction cooktops. A colleague in our marketing department recently asked me how many pitches my staff gets a month. I’ll add an oddball in there.

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Meeting Automotive Media Newspapers 78

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). The assignment was simple: view a painting of a building and discuss what you “know” about the painting.

Marketing 53

Marketing Enterprise Print Film 53

PRSay

MAY 26, 2020

But many uncertainties about coronavirus remain, making the job especially challenging for communicators who need to plan and execute strategies to encourage patients to return for care, and to help their organizations regain financial health by filling thousands of empty hospital beds and medical offices. Dennis Wilson, Jr.,

Communications 189

Communications Crisis System Healthcare 189

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. Supporting Local Market Development. Public relations can also build brand recognition in key markets to sell franchises.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. Supporting Local Market Development. Public relations can also build brand recognition in key markets to sell franchises.

Agency 52

Agency Local Newspapers Interviews 52

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

Konnect Agency

AUGUST 2, 2022

According to a poll by Marketing Insider Group , 71% of marketers say they have benefitted from thought leadership. Thought leadership is a long trusted marketing tactic used by public relations professionals and marketers to transform an individual into an industry expert. Securing Interviews To Establish Credibility.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

PRSay

APRIL 19, 2017

.” Building those relationships is fruitless, however, if you send a journalist a pitch they couldn’t care less about. Reporters know you think your new product or service is the best thing since sliced bread, but that doesn’t make them care about your pitch over the bountiful supply of others clogging their inboxes.

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Pitching Report Writing Energy 138