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11 Top Reasons to Write a Press Release for ESG

Newsfile

It’s no wonder then that many businesses choose to write a press release about ESG news. Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. ESG Investment is expected to more than double over the next three years.

Writing 52
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Meet the Media – Warren Thayer

Landis PR

A lifelong journalist, he has been writing about the supermarket business for 40 years. Stories that help my readership (retail and manufacturer execs in the frozen food and dairy industries) sell more products more efficiently and profitably are always on my radar. He has been on CNN and national public radio multiple times.

Meeting 92
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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC. Travel media reported on hotels decorated in the style of Barbie.

Film 127
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5 Tips to Design Highly-Effective Corporate Social Responsibility Campaigns

MaccaPR

Imagine you’re walking into your local shopping mall and you have the choice of going through two doors. Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female.

Corporate 116
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Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

You can also offer yourself as an expert to local and industry media who write about topics you can provide insight on. “A I’ve seen some stellar resumes come through to my inbox, but when I go to cross-check writing samples and social media presence, they’re a major disappointment. Images via Pixabay: 1 , 2 , 3.

Brand 189
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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Zappos, an online shoe and clothing retailer, is famous for its customer service. The Container Store —The Container Store is a retail store that specialises in storage and organisation products. Write a white paper or research report on a topic related to your industry. 3 Nordstrom, Inc. 2021, September 8). Kaplan Publishing.

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Behind the Headlines With Kim Spear

Cision

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships.

Local 120