Cision

AUGUST 23, 2017

During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses. This unique approach has enabled Lendistry to create an intimate bond with their consumer base and local community as well. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Contently - Strategy

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling.

Case Study 131

Case Study Study Brand Branding 131

Onclusive

FEBRUARY 2, 2022

local time. .” ~ Mark Hannan, Director of Corporate Communications, Scottish Ambulance Service. Consider when to email your pitch. According to a recent article by PRNews, reporters open the most media pitches between 9 a.m. The post Best practices for building a perfect pitch appeared first on Onclusive.

Pitching 195

Pitching Data Technology Storytelling 195

Contently - Strategy

JULY 22, 2021

Today, Traveler spans 87 local editions across the globe. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. . ” Local travel for a global audience.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Stephen Waddington

JULY 16, 2021

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. Communication as a strategic management and leadership function – influencing with data and audience insight Data analytics Leadership communication Listening Measurement and insight 3.

Publicity 199

Publicity Government Crisis Employee 199

Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way? It’s not a 9 a.m.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Prohibition

AUGUST 29, 2023

Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it. Utilise the power of storytelling to create a connection with your audience. Measure success : Set metrics to measure the success of your food PR campaign.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Stephen Waddington

JUNE 9, 2020

Daisy sent out a press release on 7 April to local media contacts and a JustGiving page was set up. Great stories matter Storytelling is at the heart of all successful communications and PR campaigns. Measure well The true impact of this campaign is demonstrated by the very measurable outcome result that it delivered.

Radio 89

Radio Skype Print Local 89

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. However, your shout outs can also be in your own storytelling. Younger professionals have so much to share with you.

Skype 150

Skype Industry Storytelling Interviews 150

5W PR

JUNE 23, 2022

When a company is able to do that, it can generate a lot of positive exposure in relevant outlets, trade publications, and even columns in both local and international newspapers. The second ones need to be SMART goals, which means they are going to be specific, measurable, attainable, relevant, and time-bound. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Sword and the Script

JUNE 18, 2019

22) “I am a storyteller and I look out for people.”. 43) “I help organizations and individuals improve their communication skills and activities and measure the results.”. 63) “I am a storyteller.”. I also tell audiences all the great political wins my organization has across the US at the federal, state and local levels.”.

Employee 150

Employee Print Writing Survey 150

MaccaPR

JULY 24, 2019

Imagine you’re walking into your local shopping mall and you have the choice of going through two doors. When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales. Fill Your Storytelling with Purpose. Which do you choose? million to St.

Corporate 116

Corporate Retail Policies Employee 116

Shift Communications

DECEMBER 11, 2015

Measurement Continues to Evolve. Tools are getting smarter and faster, but there still is no one source of truth for measurement – and we shouldn’t expect it to magically arrive. Visual Storytelling Accelerates. Events are becoming more localized, and those focused on specific topics and passions are succeeding.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Deirdre Breakenridge

OCTOBER 20, 2015

I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” I have benefited tremendously through attending my school and other local schools’ PRSSA events and networking with professionals via social media, for example, participating in this awesome #PRStudChat.

Education 150

Education Training Course Social Media 150

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”.

Employee 89

Employee Internal International Training 89

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong. Digital tools can measure the impact of PR’s efforts with unprecedented precision.

Analytics 78

Analytics Digital PR Storytelling Local 78

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Tracks include content strategy, core content concepts, future of content, and content management and measurement. As you’ll see from the 2019 agenda , this one goes deep on SEO, diving into topics like link building and local ranking opportunities. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? Research, measurement, optimization and patience are key to success. Don’t get too locked into assumptions based on what a news outlet previously covered.

Media Relations 40

Media Relations Media Journalism Print 40

PR 20/20

APRIL 12, 2016

This trip is great for catching up on the latest trends in tech, health, space and VR; enjoying the local Mexican and BBQ food scene; listening to live music at what seems like every corner; and finding inspiration from the Austin community and SXSW Interactive programming. Yet, they see little-to-no data in return.

Pinterest 40

Pinterest Community Data Mobile 40

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 196

Marketing Content Marketing Data Social Media 196

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. After that he adds $250 for each local print and radio placement, $500 for local television coverage, $750 for national print and radio placements and $1,500 for national television placements.

Radio 100

Radio Print Television Local 100

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. Here’s where PR shines, crafting narratives that not only inform but also entertain and engage.

Social Media 93

Social Media Marketing Media Storytelling 93

Beyond PR

OCTOBER 27, 2016

Have the local news anchor in my personal contacts? A 10-year veteran of the company, Stacey pioneered a data-based storytelling approach and isn’t afraid to dig deep into the analytics. Ten years ago, I got my first taste when researching television journalists and learning about their specific beats (we called them beats then).

Communications 40

Communications Tools Analytics Television 40

Onclusive

OCTOBER 3, 2017

Shashi Bellamkonda, CMO, Surefire Local. The New PR is about storytelling: knowing the messages that will resonate with your audience, creating compelling content with that message, utilizing a network of influencers, ambassadors and journalists to spread that message and tying it back to the bottom line.

Brand 246

Brand Branding eBook Leadership 246

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Also, consider both local and national/international media outlets depending on your target audience and the scope of your video marketing campaign. #3. Analyse the impact of your PR efforts and adjust your strategy as needed.

Video 88

Video Publicity Marketing Analytics 88

Solo PR Pro

SEPTEMBER 5, 2023

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Use your expertise to tailor each of these tips with a storytelling approach. Measure your results. Educate your target audience. Just do it, don’t overthink it!

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

NewsWhip

JANUARY 16, 2020

More than that, 2019 was a lesson in the power of local news to bring issues to a national audience. In order to measure which links to content would count as actual articles, we sorted through our database that tracks billions of stories and filtered by those that 1) published in English and 2) were not gifs, memes or photos of quotes.

Web 103

Web Local Journalism Storytelling 103

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. Further reading: Nurturing tomorrow’s leaders , Camier Communications, Isobel Camier How to build a PR measurement dashboard - Andrew Smith, director, Escherman Piotr Boiwka- Which data visualisation tool is the most worth to learn?

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR Conversations

MAY 9, 2017

Currently my team and I work at the strategic level, and we’re heavily into research and measurement. Understanding the social, economic, and political environment around you is crucial, so staying current on local, national, and global events is essential to me. Next, it was internal communications, and I loved that area, too.

Energy 53

Energy Measurement Internal International 53

PRSay

JULY 26, 2022

We are seeing more brands and the new start-up ecosystem wanting to understand the value of communication as they build programs to raise their reputation and intensify their storytelling efforts. Can you describe an example where local practice and the need for nuance might trump how things are done globally or across the subcontinent?

Local 133

Local Crisis Management Internal International 133

PR Conversations

AUGUST 17, 2014

I’m not just concerned but in despair when I hear practitioners have rebranded the discredited AVE measure as something called PR Value! Others now describe themselves as storytellers, content curators or narrators. Nowhere is this more apparent than looking at evaluation. Do they understand semiotics? But I do have questions.

Education 87

Education Training Policies Crisis Management 87

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Influence of local newspapers | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. We are sticklers for measuring all outcomes. Measurable. My daily newspaper of choice is…the New York Times – but I also love my local paper The Daily Breeze.

Storytelling 120

Storytelling Local Video Measurement 120

PR Conversations

SEPTEMBER 18, 2014

According to GAP VIII results, Canada’s senior PR professionals are apt to have a local or regional scope of practice. The narrative of what we do must also be shifting away from storytelling as the primary function of public relations toward framing PR as the strategic management of organizational relationships.

Study 99

Study Measurement Survey Education 99

MaccaPR

FEBRUARY 23, 2016

I am where I am today because I took advantage of opportunities to get involved through committees, which led to a domino effect: each new opportunity opened the door to another, and I ended up climbing the PRSA ladder to become its local president. But I feel that the term “storytelling” has become a cliché. Do you agree?

Storytelling 48

Storytelling Corporate Case Study Measurement 48

The Hoffman Agency

APRIL 6, 2020

According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? That’s in fact one of the key things Matthew highlights as something to avoid when getting into data-driven storytelling.

Storytelling 53

Storytelling Data Journalism Resources 53