PR Matters

APRIL 26, 2016

However, there are also the rotten eggs, who are unprofessional and tarnish the reputation of their industry by their bad habits and frustrate you as a candidate (apologies for the vulgar headline you’ll find in that linked article; it wasn’t my idea). Check if they are at all active on LinkedIn. Is it worth accepting? Best wishes.

LinkedIn 100

LinkedIn Industry Reputation Company 100

PRSay

APRIL 25, 2024

LinkedIn has a huge number of courses and certifications. Engage with peers on professional social media platforms like LinkedIn. This is something that you must believe in your heart of hearts and practice every day, so think carefully about it, write it down and revisit it often. For Pete’s sake, crack a few books.

Strategy 78

Strategy Brand Branding Leadership 78

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment.

Publicity 127

Publicity Small Business Trends Leadership 127

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Shaping your brand's reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. A company can easily spread news and announcements through social channels, but a series of tweets and LinkedIn posts won’t always clearly communicate the message at hand.

SEO 221

SEO Data B2B Writing 221

Waxing UnLyrical

MARCH 27, 2013

And while Ricardians are trying—and will continue to try—to undertake a rather large reputation management project, you can bet that that will take a long time… if it even works. Writing our own histories. Thanks to the magic of the Internet and self-publishing, we are given an opportunity, every day, to write—or rewrite—our stories.

Reputation 91

Reputation Ethics Writing LinkedIn 91

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability.

Leadership 189

Leadership B2B Marketing Study 189

Waxing UnLyrical

FEBRUARY 17, 2015

Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond.

Reputation 40

Reputation Web Corporate Community 40

5W PR

MAY 31, 2023

Public relations is a fascinating and diverse field that revolves around managing a company’s reputation, building relationships with its stakeholders, and communicating with the media. That includes strong communication, writing, and interpersonal skills.

Publicity 88

Publicity How To Social Media Trends 88

Cision

JUNE 21, 2016

LinkedIn is a great platform for housing your resume and publishing content that showcases your expertise. Consider a brief introductory video of yourself to post on LinkedIn and to send to potential employers along with your resume. Ensure that you have proper mediums in place to communicate your story. Always bring your best game.

Brand 189

Brand Branding Real Estate Tourism 189

ImPRessions - Crenshaw Communications

MARCH 21, 2019

It’s precisely the type of commitment that could grow into a recognized element of a company’s reputation as an advocate for gender diversity in tech. If the executive has a strong or contrarian point of view on topics of evergreen interest, then she should write blog entries, LinkedIn posts, and pitch bylines to key outlets.

Company 174

Company Conference Corporate Leadership 174

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! Barbara Rozgonyi to Present LinkedIn Marketing Strategies for Insurance Pros at MDRT Conference. It's almost here! Here's my press release. On Wednesday June 15 from 11:30 a.m.-12:30

Insurance 40

Insurance Insurance Financial LinkedIn 40

Stephen Waddington

JANUARY 31, 2019

Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. Individual bloggers have shifted to platforms such as Facebook and LinkedIn where it’s easier to engage with a community at scale. They’re curating content and writing newsletters. Podcasts are the current vogue.

SEO 113

SEO Community Blogging LinkedIn 113

NewsWhip

OCTOBER 28, 2022

It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . But quite frankly, the writing team should never have been in such a horrible position. Instead, Adidas broke three cardinal rules of PR that – if unbroken – would have saved the brand and its writing team. .

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Finally, about 40% either have no plans to use it, or simply aren’t sure. How does PR’s use of gAI compare to marketing?

Survey 144

Survey Software B2B Pitching 144

Cision

FEBRUARY 22, 2017

By being featured in other reputable publications, it helps boost your audience’s trust in your thought leaders and company as a whole. Be sure to connect with them on Twitter and LinkedIn, and engage with them from time to time by interacting with their posts. Maintain a relationship with the reporter.

How To 245

How To Media Report Interviews 245

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Why Ethics Matters in Public Relations – challenged the pop culture image of PR, discussed PR’s reputation problem and the five ethical pillars of ethical decision-making. Writing the rules and providing guidance in a positive, inclusive, and clear (non-legalese) manner.

Ethics 110

Ethics Industry Publicity Analysis 110

Contently - Strategy

JANUARY 26, 2023

She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. Will they be writing their own articles, for example, or will you need a freelance team? Create content.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” There will be a glut of AI-generated content as well.

Writing 190

Writing Communications Marketing B2B 190

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Consistent production of longer PR content allows one to take control of one’s public image instead of leaving it to the interpretation of sound bites, a LinkedIn summary, or “official” channels like annual reports.

Case Study 178

Case Study SEO Film Video 178

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). What is Reputation Management? What is Social Media Monitoring? What is Brand Sentiment?

Viral 52

Viral Crisis Communications SEO Reputation 52

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Authentic, Organic, Inbound Linking : Content marketing is an essential part of developing a strong organic search reputation online. I think you should start with Medium and Linkedin. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Flack's Revenge

DECEMBER 5, 2018

Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. And LinkedIn is a powerhouse for B2B lead generation and recruiting.

Social Media 149

Social Media Marketing Media B2B 149

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. Q: Between writing two books, speaking at conferences and managing MarketingProfs, you’ve really made your mark over the years. Having Everybody Writes appear on the Wall Street Journal best-seller list organically was cool, too.

Interviews 104

Interviews Content Marketing Writing Journalism 104

PR 20/20

JANUARY 16, 2023

Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice.

Blogging 52

Blogging Marketing Pinterest SEO 52

The Proactive Report

JANUARY 2, 2017

“The fictions and fabrications that comprise fake news are but a subset of the larger bad news phenomenon, which also encompasses many forms of shoddy, unresearched, error-filled, and deliberately misleading reporting that do a disservice to everyone,” writes Snopes founder David Mikkelson. Do they have a LinkedIn account.

Government 214

Government Digital PR Report LinkedIn 214

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Write for the audience. Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms.

B2B 136

B2B Guidelines Writing Pitching 136

The Proactive Report

MAY 27, 2018

Brand Reputation (60%). The traditional skills are still in demand – writing, communication and strategy. Connect on LinkedIn. The forecast for headcount increase is just 11%. What’s Driving the Growth? Both agency and client-side PR pros point to. Content creation (81%). Social Media (75%). Media Relations (55%).

Industry 113

Industry Measurement SEO Corporate 113

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Public relations isn’t just for publicity, awareness, and reputation management. If you write it, leads will come. A company’s best thought leaders should be writing as much as possible for use on owned media. Here are some things to consider when planning your next campaign. PR as a lead generation machine.

SEO 125

SEO Case Study Conference Retail 125

Shift Communications

NOVEMBER 9, 2022

Between the media and the echo chamber that is now LinkedIn, the impact of layoff communications is big and immediate. At the time of writing, Salesforce had only released a short official statement: “Our sales performance process drives accountability. If you haven’t handled it with empathy, you’ll pay the price in countless feeds.

Employee 78

Employee Twitter Policies Agency 78

PR Fuel

JANUARY 24, 2022

PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Focus your research on competitors’ campaigns, websites, and LinkedIn pages. The success of your PR campaign largely depends on your press release writing talents. You can count on them when connecting with your target audience.

Creativity 111

Creativity Data Measurement Product Launch 111

Sword and the Script

FEBRUARY 2, 2022

Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post. In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut. Semrush seems to be acquisitive and is well funded.

SEO 130

SEO Content Marketing Marketing Software 130

The Proactive Report

MAY 27, 2018

Brand Reputation (60%). The traditional skills are still in demand – writing, communication and strategy. Connect on LinkedIn. The forecast for headcount increase is just 11%. What’s Driving the Growth? Both agency and client-side PR pros point to. Content creation (81%). Social Media (75%). Media Relations (55%).

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Brand Reputation (60%). The traditional skills are still in demand – writing, communication and strategy. Connect on LinkedIn. The forecast for headcount increase is just 11%. What’s Driving the Growth? Both agency and client-side PR pros point to. Content creation (81%). Social Media (75%). Media Relations (55%).

Industry 100

Industry Measurement SEO Corporate 100

Prakkypedia

SEPTEMBER 19, 2016

A good PR practitioner looks after their clients’ reputation and that includes not just media relations, sponsorships and events, but helping clients to develop the professional relationships for their businesses to thrive. Provide your client with advice to boost their LinkedIn presence. Recommend special events to your client.

LinkedIn 60

LinkedIn Reputation Local Advertising 60