Bianchi Biz Blog

APRIL 3, 2024

As anyone working in the automotive / mobility industry knows, we are currently in an era of major change and disruption. Next year, that show will also coincide with the massive CES show in Las Vegas, which has become a key industry event over recent years … but which can be too expensive for many automotive and mobility suppliers.

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Automotive Mobile Trade Shows Engineering 99

Stern + Associates

SEPTEMBER 5, 2023

As chief executive, Timms has already overseen the completion of a $550 million renovation to fully modernize David Geffen Hall – home of the New York Philharmonic – with state-of-the-art design and technology as well as accessibility that is far above industry standard.

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Leadership Mobile Groups Strategy 62

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more. Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry.

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Bianchi Biz Blog

OCTOBER 5, 2023

As an automotive or mobility tech supplier involved in the emerging EV space, you need to put The Battery Show on your agenda. Co-located with the Electric & Hybrid Vehicle Technology Expo, North America’s largest battery technology event connects the advanced battery and electric vehicle industries and is a must-attend event.

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Automotive Mobile Technology Leadership 89

PRSay

OCTOBER 3, 2016

Notwithstanding the mobile transformation underway, companies are still relying on the good old (but maybe soon to become obsolete) desktop computer. Rather than thinking desktop computer first, it needs to become mobile first – from the way content and information is delivered to the way businesses operate.

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ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Our firm was brought in by a successful email services provider (ESP) who had built and bought technology to expand its services into marketing automation and digital marketing. Two years later, the company joined a Fortune 20 company as its key cloud marketing technology unit in a lucrative exit for investors.

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Banking Financial Employee Technology 327

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. COVID-19 has crippled some industries, and it’s had an indirect effect on many others. Now is the time to grab vacated speaking slots.

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Conference How To Trade Shows Leadership 284

5W PR

APRIL 22, 2024

Things like mobile payments, digital wallets, robo-advisors, and more, are all revolutionizing the way people handle their finances. However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech.

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PRSay

OCTOBER 3, 2017

This post is brought to you by APPrise Mobile , a proud sponsor of PRSA. As technology has evolved and offered us as practitioners in the PR profession new ways of doing our work, communications should be getting easier and more engaging. Jeff Corbin is moderating a professional development session on Oct.

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Technology Communications Mobile Internal 66

Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Templated mobile apps and other marketing mechanisms hadn’t arrived yet. 77% say they have “more” or “much more” responsibility for technology.

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Creativity Technology Marketing Web 79

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. 8 top tech events for thought leadership. Mobile World Congress LA, October 22-24, Los Angeles.

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Conference Leadership Sports Policies 173

Stephen Waddington

OCTOBER 21, 2021

Social mobility in the Creative Economy: Rebuilding and levelling up? It calls for an intersectional approach, recognising that promoting social mobility is integral to wider efforts to address inequality and exclusion. Socially Mobile will formally open for applications in November. This creates double disadvantage.

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Creativity Industry Policies Mobile 149

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

The mobile streaming service’s biggest mistake wasn’t really in its PR presentation, but it may have been the victim of its own hype. It waited until summer to enable device support beyond mobile, and in October it released apps for TV-streaming devices. It was a sad comedown for America’s mayor. The PR Best.

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Healthcare Reputation Mobile Conference 379

Stern + Associates

FEBRUARY 9, 2023

Though external factors may seem to conspire to widen the gender gap, women continue to break new ground in fields including artificial intelligence (AI) and robotics, healthcare and space technology, serving as crucial role models to anyone facing adversity at work.

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Engineering Biotechnology Leadership Technology 62

Bianchi Biz Blog

JULY 13, 2023

Visibility, branding, PR and networking opportunities abound for automotive and mobility suppliers from July 31-August 3 at one of the North American auto industry’s top thought leadership events, the 58 th annual Center for Automotive Research’s Management Briefing Seminars. Click here for sponsorship/exhibit details.

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Automotive Transportation Conference Mobile 81

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Over the past several years, the medium has grown in popularity along with the acceleration of mobile technology. Thought leadership events keep on giving. The most popular alternative to the “traditional” media placement is unquestionably the podcast. That’s why podcasts should be on every media pitch list.

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Case Study B2B Study Interviews 390

Stern + Associates

DECEMBER 14, 2023

Industry leaders have to really understand what the technology represents and how to use it or they’ll end up in a passive posture and be sidelined,” Heimans and Timms caution.

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How To System Government Construction 77

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Consider technology tools. In 2017 McKinsey found that only 17% of companies report investing in some form internal communications technology.

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Shift Communications

APRIL 27, 2015

Continuing to show growth when you already have the market leadership and saturation is impressive. Facebook’s a mobile giant. 86% of Facebook users access the service on a monthly basis at least part of the time on mobile devices. Vice President, Marketing Technology. Regional Growth. Prepare accordingly.

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PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. In November 2021, Sethi became the first-ever CEO of the Public Relations Consultants Association of India (PRCAI ) in its two-decade history.

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Local Crisis Management Internal International 133

Stern + Associates

APRIL 17, 2024

We’ve asked our clients – some of the world’s top authorities on geopolitics, foreign policy, artificial intelligence and leadership – for guidance on what should be top of mind for anyone choosing their state’s top leaders this year. This requires mobilizing others and working through the dynamics and tactics of doing just that.

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Policies Leadership Mobile Employee 99

PRSay

JULY 18, 2022

Christoph Horn is senior vice president of corporate communications and marketing at ZF Group, a global technology company supplying systems for cars, commercial vehicles and industrial technology, headquartered in Friedrichshafen, Germany. Learn more about the programming here. If you are interested have a look here.

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Bianchi Biz Blog

OCTOBER 28, 2021

But early indication looks to be positive, especially for automotive and mobility companies. The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. opens up as COVID19 vaccinations continue.

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Data Automotive Transportation Mobile 76

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

To help it be seen as an expert on location marketing, one of our first initiatives was to develop branded research on “near me” mobile searches. It’s pull marketing to promote a sense of thought leadership. Uberall is a Berlin-based location marketing platform that seeks to build its brand here in the US. This is a mistake.

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B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

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Storytelling Data Data-Driven PR Infographics 189

Stephen Waddington

NOVEMBER 27, 2020

COVID-19 has driven the adoption of technology. Virtual technology has been used to deliver services directly to patients and messaging and social platforms for internal communication. Liz Davies explores the positive impact of COVID-19 on public engagement and the transformation of communications.

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Healthcare Privacy Print Community 131

PRSay

OCTOBER 17, 2019

Alphas are using mobile devices earlier in life, and they’re adept at connecting with friends and family members via online platforms such as FaceTime, Skype, Zoom and the video game Fortnite. Through technologies from social media to sensors, manufacturers and tech companies will be able to see how Alphas interact with their brands.

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Groups Mobile Real Estate Skype 138

Cision

AUGUST 8, 2016

billion Google searches per day, 68 percent of US adults own smartphones and of the 313 million active monthly users on Twitter, 82 percent are tweeting via mobile devices. The rise of social and mobile has completely transformed the media landscape, where individual stories can circle the globe in an instant.

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Mobile Analytics Google Technology 120

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Today, every company is a technology company. Financial services companies are getting into cryptocurrencies and have invested heavily in mobile experiences. There’s a natural incentive for us to make such announcements to show leadership and expertise. Cyber attacks on industries outside of “tech” will see more exposure.

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Trends Healthcare Government Leadership 156

Stern + Associates

SEPTEMBER 22, 2022

In the era of mass mobility, which INSEAD’s Professor Gianpiero Petriglieri calls “nomadic professionalism,” highly skilled individuals are more apt to see themselves as independent employees who prefer workplaces where mental health is a priority. But harmony is possible, says renowned Wharton Professor Stew Friedman.

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Employee Leadership Exercises Mobile 62

Bianchi Biz Blog

NOVEMBER 2, 2020

It focuses on new technologies and concepts aimed at making mobility more sustainable. The goal is to combine coverage of vehicle autonomy, connectivity, electrification, and mobility service technology with supporting infrastructure concepts that make transportation ecosystems that are safer, cleaner, and more socially equitable.

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Meeting Mobile Automotive Transportation 57

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. They must reconsider how they create, distribute and pitch their thought leadership. Multimedia.

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Trends Mobile Media Print 120

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Today, every company is a technology company. Financial services companies are getting into cryptocurrencies and have invested heavily in mobile experiences. There’s a natural incentive for us to make such announcements to show leadership and expertise. Cyber attacks on industries outside of “tech” will see more exposure.

Trends 156

Trends Healthcare Government Leadership 156

Cision

JUNE 12, 2015

At Relevance, through continued information gathering via media analysis and client interviews, we have found that the need for thought leadership is growing. In this post, I will take a look at three examples of guest bylines and how they achieved their thought leadership goals. This is crucial in the thought leadership process.

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Healthcare Brand Branding Leadership 120

Bianchi Biz Blog

MARCH 8, 2021

I am routinely inspired by the women I meet through my reporting, especially those who are pushing the industry to new heights with their leadership and successes in their STEM careers. Having dynamic images is important, especially when more readers are getting news on their mobile devices, and I need help getting those.

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Meeting Media Automotive Mobile 74

Stern + Associates

MARCH 3, 2023

That means identifying and explaining need – whether for a more sustainable economy, for more helpful technology or for a new approach to leadership – is key to our job. In our own work, we have clients who work in many areas of business and society where challenges abound.

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Communications How To Banking Government 106

Bianchi Biz Blog

JUNE 12, 2023

In the dynamic automotive industry, where innovation and technological advancements are propelling transformation and change, it is crucial to highlight the human side of this evolution. Captivating Storytelling: One of the greatest strengths of podcasts lies in their ability to captivate and immerse listeners through compelling storytelling.

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Employee Automotive Storytelling Internal 78