Shift Communications

DECEMBER 12, 2022

They showed us a lot of trust in putting together a truly integrated awareness and education campaign, and it really helped move the needle in terms of market leadership and, ultimately, sales. We have amazing clients in the Wedderspoon team. What was the aha moment that sparked campaign concept and strategy?

Marketing 78

Marketing Mobile System Instagram 78

Stern + Associates

MARCH 3, 2023

That’s why the speech embodied three important lessons of how to communicate effectively that we use in our own profession, whether in composing written content, providing guidance to clients in media interviews or drafting the pitches that secure those interviews.

Communications 106

Communications How To Banking Government 106

Bianchi Biz Blog

APRIL 18, 2022

We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. What advice do you have for PR people that want to pitch you? Even if you do everything right, there’s a good chance I didn’t have the time to consider the pitch.

Meeting 79

Meeting Automotive Media Newspapers 79

Cision

AUGUST 5, 2015

Let’s say you run a company that makes a cool mobile app for human resources managers. While you might not get a “yes” when you pitch a blog with 5 million daily readers at first, by targeting bigger and bigger blogs, you reach more of your target audience and grow your reputation as a guest blogger. Read Content and Find a New Angle.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Bianchi Biz Blog

NOVEMBER 2, 2020

It focuses on new technologies and concepts aimed at making mobility more sustainable. The goal is to combine coverage of vehicle autonomy, connectivity, electrification, and mobility service technology with supporting infrastructure concepts that make transportation ecosystems that are safer, cleaner, and more socially equitable.

Meeting 57

Meeting Automotive Mobile Transportation 57

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR. Yet creativity plays a part in much of a PR person’s daily work.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

NOVEMBER 30, 2016

Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business. I hopped the proverbial fence from journalist to vendor to work in marketing.

Software 0

Software Media Leadership Journalism 0

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. And, one of the best things about The Muse?

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Speaking of showing personality, CEO John Legere of T-Mobile does a video blog each week on social media called “Slow Cooker Sunday” that is, yes, a cooking show.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

AUGUST 11, 2018

Deloitte CMO Suzanne Kounkel tells the AList that the pace of change keeps her up at night: “To adjust for these changes, CMOs need to increase communications with other members of senior leadership, including the CIO and CFO. Let me explain why. Indeed, I think marketing should talk to customers and prospects every chance they can.

Marketing 72

Marketing B2B Pitching Advertising 72

Bianchi Biz Blog

FEBRUARY 22, 2021

Years ago, I was the editor of Professional Distributor , a publication which provides mobile tool and equipment dealers who sell to repair shops business insights and trends. What advice do you have for PR people that want to pitch you? Evaluate and understand the audience to whom you are pitching. Or, riding my bike.

Groups 55

Groups Meeting Transportation Media 55

Shift Communications

APRIL 1, 2016

It would take your average account team several weeks to pitch a 5,000 person media list. HAROLD fulfills many of the tasks that humans find onerous, such as writing press releases, making coffee, and sending email-based pitches to journalists and influencers. 2014: ZIPR Mobile PR Spokesperson App. Christopher S.

Employee 60

Employee Data-Driven PR Communications Software 60

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” counterparts. In the U.S.,

Pitching 36

Pitching Transportation Conference Report 36

PRSay

MAY 17, 2019

Though Postmates is a food-delivery platform pitched at busy consumers who don’t have time to go to a restaurant, it also can be useful for the eateries themselves. “If local businesses are plugged into new technologies, it can help them grow,” he said.

Small Business 109

Small Business Retail Transportation Technology 109

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. The desired audiences for a story depend on the corporate communications goals involved, whether general visibility, opinion leadership, or product support.

Media 136

Media Mobile Telecommunications Pitching 136

Cision

MARCH 21, 2016

This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. They must reconsider how they create, distribute and pitch their thought leadership. Related to the rise of mobile, multimedia was this year’s second most important trend, according to 25.8 Multimedia.

Trends 120

Trends Mobile Media Print 120

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data makes great thought leadership.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. “Global disruption is going to place a priority on internal and external messaging development around cyber-attacks.

Marketing 192

Marketing Content Marketing Data Social Media 192

PR Conversations

DECEMBER 19, 2014

Increasingly I note how communications practitioners are connected on a constant basis through their mobile devices. Mobile first is the default for 2015 with 4G, optimised websites, apps and device integration each contributing to an ‘always on’ communications environment. Securing a reputation for content leadership.

Social Media 90

Social Media Trends Communications Crisis Management 90

Sword and the Script

MARCH 15, 2022

A manual send is useful for those wise PR pros that want to review such summaries before they go out to leadership. It’s mobile-friendly too. They’ll know their costs for media monitoring upfront and can put that in their pitch. The leadership team is seasoned and has experience building a product and growing a company.

Tools 160

Tools Media Software Analysis 160

Sword and the Script

JUNE 26, 2018

Faster mobile data speeds have simplified this process and certainly contributed to the proliferation of podcasts. As the title suggests, this podcast covers all things related to B2B growth – sales, marketing, alignment, tech, leadership. If you’ve got one to suggest or pitch, please leave a comment, and I’ll check it out.

Marketing 86

Marketing B2B Interviews Content Marketing 86

Solo PR Pro

JUNE 9, 2015

You wouldn’t pitch a journalist without reading past articles first – it’s equally important when approaching bloggers (perhaps more so!). If you’re heavily entrenched in the numbers-end of PR (like Google Analytics or mobile marketing growth stats), it’s easy to offer up your findings in a blog post. Guidelines.

Blogging 40

Blogging Guidelines eBook Viral 40

ZudePR

JUNE 6, 2016

As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: These serve to clog my inbox and slow down both my progress and my patience.

Writing 114

Writing Social Media SEO Blogging 114

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. The leadership and vision provided by early public relations professionals was squandered. Mobile broadband services such as WAP, 3G and 4G followed.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

SEPTEMBER 29, 2021

It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media.

Industry 153

Industry Publicity Agency Community 153

NewsWhip

MAY 27, 2021

So, we had to move to media channels that are more creative, that are more mobile, that are more dynamic and personalized, and that’s led us to where we are today which is a ripe opportunity for our clients and healthcare to really embrace these new storytelling opportunities and reap the benefits of more modern media strategies.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

NOVEMBER 19, 2017

11 Leadership becomes social. It connects 43 million voting UK citizens via its mobile app and website. Media relations has shifted from pitching traditional media to working with these individuals across all forms of media. The skills of public relations in listening, storytelling and content, can make communities vibrant.

Publicity 164

Publicity Ethics Data Community 164

Cision

APRIL 5, 2017

We think about how to deliver information succinctly in a news feed, in an email, in a video and packaging it to fit on a mobile screen. Adding relevance and being a resource should be the goal, instead of always try to always pitch something. Around utilities we are consuming more information in smaller doses. Engagement Over Scale.

Report 225

Report Media Advertising Advertising 225