Onclusive

OCTOBER 5, 2021

From defining the challenges, to requesting the solutions, and finally proposing and justifying the budget your team deserves, there is a lot of ground to cover to prove the value of PR. Building a business case for PR resources may seem like a daunting task. Webinar Speakers. Lou Hoffman.

How To 370

How To Resources Leadership Agency 370

The Resolution Blog

NOVEMBER 10, 2023

They talk about FTSE 100 businesses and the lack of PR expertise in executive leadership teams and on boards in the UK. In this episode Stella interviews the Chief Executive of the CIPR (Chartered Institute of Public Relations) Alastair McCapra.

Reputation 177

Reputation Corporate Leadership Interviews 177

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. And he sees PR teams getting more involved in brand safety.

Trends 333

Trends Industry Government Data 333

Sword and the Script

JANUARY 23, 2024

Below are a few that stood out to me: The “average” B2B tech buying team : B2B buying teams average 9 members from various departments; B2B buying teams consider, on average, 4 sellers, for each purchase; Teams have 15 “interactions” with each seller being considered; and The more vendors considered, the larger the team and the longer the process.

B2B 102

B2B Study Company Leadership 102

Onclusive

NOVEMBER 8, 2023

For the sake of creating a comprehensive idea of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 22 responsibilities of PR or areas of focus. If you oversee a team of PR strategists, simply give them a hug. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Prior to joining Crenshaw Communications, Patrice worked at Kite Hill PR where she led teams in securing placements in top-tier publications like AdAge, Business Insider, VentureBeat, and The Wall Street Journal. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

PRSay

OCTOBER 9, 2023

Clark will lead PRSA’s Executive Leadership Certificate Program, a webinar series that runs Nov. Executive leadership begins, though, with looking on the inside. It’s only when we become skilled in areas like self-awareness, authenticity and emotional intelligence that we truly leverage our leadership ability. Clark, M.A.,

Leadership 174

Leadership Financial Employee Google 174

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

For PR teams, this means a whole new playground for getting the word out. PR teams have a big opportunity to leverage social influencers for not only brand content, but click-to-buy opportunities. They’re terrific tools for PR teams because they offer a fresh way to spread a PR message, and they tend to be highly targeted.

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. There’s real personal and professional value in tactics like keynote and panel speaking opportunities, contributed opinion content, thought leadership, and industry recognition. Those are all desired outputs of a good PR campaign.

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

In B2B public relations , there’s a lot of talk about thought leadership. Agency teams promise client executives that they’ll be positioned as thought leaders, we throw the term into proposals, and we call our content “thought capital.” So, what’s magical about thought leadership? or change.

Leadership 398

Leadership B2B Community Viral 398

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Despite this, there are ways for PR teams to get their clients in the news by basically creating it themselves. If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. Thought leadership. Meet and greet!

Pitching 333

Pitching Case Study Leadership Data 333

Onclusive

AUGUST 9, 2021

For the sake of creating a comprehensive idea of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 21 responsibilities or areas of focus. If you oversee a team of PR strategists, simply give them a hug. Executive Thought Leadership. Media Monitoring & Analysis. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

MARCH 6, 2023

The award program recognizes female communicators who are “leading their teams and organizations in impactful, interesting ways [and who serve as] mentors to future generations, who hold truth to power when necessary or who are newcomers excited to make their mark.” She is a previous PR News Rising PR Stars 30 & Under Award Winner.

Agency 156

Agency Communications Enterprise B2B 156

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Reputation management As voice search relies on providing quick, accurate answers, PR teams need to help companies enhance their authority and build trust online. PR pros must consider voice search in their long-term plans to ensure continued relevance or organizations and their leadership as they work to establish them as industry experts.

SEO 339

SEO Reputation Local Consumer 339

Onclusive

JULY 13, 2021

Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? Your summary should reveal your specific expertise.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Cision

JANUARY 22, 2020

Elana Dure joins Reorg Research, David Gonzales rejoins Metro at The Times, and more.

Journalism 120

Journalism Leadership Media Blogging 120

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Whether it’s that keen news sense or superb research chops, it’s important for B2B PR teams to master a diverse skill set and to have an aptitude for fast learning. On our team we’re following trends and breaking news in ad tech, digital security, SaaS, and more. They grasp “thought leadership”. They’re excellent writers.

B2B 278

B2B Leadership Survey Data 278

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. When done correctly, it can generate extensive media coverage and reinforce expertise or even leadership. . — Media can have short memories.

How To 334

How To Media Healthcare Survey 334

5W PR

MARCH 19, 2024

South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. Leadership in a Hybrid Work Environment: As companies continue to adapt to a hybrid and increasingly diverse work world, leadership remains a central focus.

Leadership 78

Leadership Conference Marketing Community 78

ImPRessions - Crenshaw Communications

NOVEMBER 5, 2022

Advertising intelligence and sales enablement platform MediaRadar recently released data detailing a significant pullback by Twitter advertisers in response to Elon Musk’s leadership. Read more from tech reporter Tiffany Hsu in The New York Times.

Twitter 156

Twitter Advertising Advertising Leadership 156

Stern + Associates

FEBRUARY 1, 2024

Leadership that Harnesses the Power of a Team Linda A. is a world-renowned expert on leadership and diversity-driven innovation. is an authority on stress management, diversity, equity and inclusion initiatives, leadership development, and women’s leadership within organizational environments. Hill, Ph.D.

Leadership 108

Leadership Ethics Education Technology 108

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications. Great company.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

JUNE 8, 2023

” But can an internal PR team prevent bad media relations decisions? It’s impossible to know whose idea it was for Licht to sit down with Alberta, but it’s unlikely to have come from the PR team. Moreover, he ruffled feathers from the beginning, and the Atlantic feature only emphasized his isolation from his own team.

Reputation 334

Reputation Television Internal International 334

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

C-level thought leadership, driven by major media and conference speaking opportunities for senior leaders, sends a compelling message to employees and prospective recruits. A smart internal or external PR team will invest the time to scout for opportunities and craft entries to win external recognition, often in concert with Human Resources.

Brand 333

Brand Branding Employee Engineering 333

ImPRessions - Crenshaw Communications

JUNE 8, 2022

Leadership positioning. While generating stories in the press is one way to position someone as a leader to watch, there are other ways to execute a successful thought leadership program. Check out this piece on various ways PR can support thought leadership programs. . These aren’t commercials; they’re news or features. .

Publicity 334

Publicity Advertising Advertising Leadership 334

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 126

Leadership Content Marketing Healthcare Google 126

Deirdre Breakenridge

NOVEMBER 27, 2018

I’ve often said that leadership involves two choices: Your choice to be a leader, not a practitioner, not a manager, and not just a senior vice president, but to build trust with, motivate, and inspire one’s followers. Answering the following eight questions will help you to become a leadership role model: Am I self-aware?

Leadership 380

Leadership Energy Training LinkedIn 380

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S.

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

APRIL 1, 2021

As Colleen O’Connor from our team puts it, “i t seems like Clubhouse gained massive popularity just when everyone has major Zoom fatigue and the last thing they want to do is log onto another video meeting. .” ” Clubhouse can drive PR thought leadership potential for PR. No metrics, no worries.

Leadership 321

Leadership Conference Sports Meeting 321

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

As B2B PR specialists, our team has helped adtech, data and cybersecurity brands like SOCi, MediaRadar, Lotame, National Cybersecurity Alliance (NCA), and Digital Remedy seize news opportunities. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323

Brand Branding eBook Advertising 323

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

Not every story needs to be about a specific industry; in fact, it could be about leadership, culture, team-building, or community. Does leadership offer bold, interesting or contrarian opinions on topics of interest to their industry? . Or, broaden out to the culture of business.

B2B 366

B2B Media Pitching Leadership 366

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. The ideal team member will have worked with various B2B tech companies (e.g., Provide strong guidance and leadership to junior-level staff.

B2B 291

B2B Policies Case Study Enterprise 291

Flack's Revenge

OCTOBER 15, 2020

Editor-in-chief Fred Lambert’s story covered journalists’ growing frustrations with the comms team leading up to its shutdown. at the highest level at Tesla with the source saying, ‘We no longer have a PR Team.” Comments from our Team. I asked our team at Fusion PR for their thoughts.

Leadership 282

Leadership Social Media Trends Facebook 282

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Awards in particular can be great ways to generate a morale boost for both leadership and staff. Create a leadership positioning. It’s a long-term proposition that sets them up for market leadership. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future. Be Open With The PR Team. But how to measure outcomes? Encourage Honest Feedback.

Agency 310

Agency Measurement Meeting Reputation 310