ImPRessions - Crenshaw Communications

JULY 22, 2019

This sounds like bad news, and it is, but it means that the credibility of media and information sources is more important than in the past. The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. PR drives SEO. PR is (nearly) immune to ad-blocking.

Mobile 244

Mobile SEO Web Journalism 244

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own. The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. Earned media boosts SEO. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. G2 names best media monitoring solutions for 2021.

Media 105

Media SEO Analytics Analysis 105

Lauri Pehar Borsh

JANUARY 31, 2014

Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients. As we all know by now, a vast majority of today’s professionals are active on a multitude of social media networks — for personal and, with increasing frequency, business purposes.

Social Media 83

Social Media Media Journalism Reputation 83

Bianchi Biz Blog

NOVEMBER 9, 2020

Survey after survey shows that today’s journalists are being asked to do more than ever, in terms of covering broader beats and filing more stories across more traditional and digital platforms, doing more social media promotion and amplification of those stories, and creating more blog posts, videos and webinars, amidst shrinking newsroom staffs.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. We hop from one site to an app, and from one social media platform to the next.

Mobile 152

Mobile SEO Web Training 152

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Some are SEO-based, and others are more specific to the brand, industry, and type of site. Links with a nofollow tag do not directly provide SEO value. Brand mentions are great. Is it even worth it?

Brand 62

Brand Branding How To SEO 62

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Social media breakup.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 94

Survey Industry Leadership Study 94

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. For Social Media, we like…. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. Check out (and follow) Moz’s list, Most Influential SEO via Wefollow , for more.

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. It might seem odd that I write as much on journalism as social media, but this comes from the belief that communicators should be students of journalism.

Leadership 164

Leadership Blogging Storytelling SEO 164

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Multimedia is a crucial component to impactful modern-day journalism. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

APRIL 18, 2020

According to Neiman Journalism Lab at Harvard: “Last month’s striking surge in audience attention has ebbed week by week and has now largely washed away.” Both groups are: “…about equally like to allocate more budget to search advertising, SEO, and vertical website campaigns.” Give our services a try.

Trade Shows 119

Trade Shows Content Marketing Conference Marketing 119

Norton's Notes

MAY 14, 2015

I have heard some interesting thoughts this week from various people in the industry, I have also met with a number of SEO specialists who have asked us at Prohibition if we can help with the outreach phase of their SEO campaigns. I would never claim to be an SEO expert but I know my way around best practice SEO.

SEO 28

SEO Agency Engineering Journalism 28

Prohibition

MARCH 21, 2022

I did a journalism degree at Uni in Leeds and alongside my course, I did an internship in the PR team at a full-service marketing agency. I learnt the basics of traditional PR and then went on to work at a more digital/SEO type agency for a while, before finding a middle ground at Prohibition. Instagram every day.

Meeting 62

Meeting Pinterest Agency SEO 62

Solo PR Pro

JUNE 8, 2021

But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism. Nicole spent a year in the development office at New York’s Urban Health Plan, where she first fell in love with social media. “It First taste of solo PR freedom.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Work Truck magazine.

Meeting 93

Meeting Media Journalism Education 93

PR Fuel

SEPTEMBER 28, 2020

In addition to being interesting, it also includes the basic tenets of journalism: who, what, when, where, and why. Use Press Releases to Boost Your SEO. In addition to garnering attention from bloggers and media outlets, you can also leverage your press releases to improve your search engine optimization (SEO).

SEO 105

SEO Writing Newspapers Engineering 105

Journalistics

NOVEMBER 20, 2014

Work your family and college connections for internship leads – better yet, volunteer for a non-profit that needs PR, social media or writing help. And once you meet them, connect with them on LinkedIn or follow them on social media. We look at your social media accounts. Writing – learn to write well.

Journalism 52

Journalism Sports Writing Meeting 52

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. But, think beyond just clicking share or retweet.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PR Fuel

NOVEMBER 4, 2020

Boost Your SEO. Search engine optimization (SEO) is essential for growing your business online. You can use the SEO from your press release to help get offline business. If you want to take advantage of digital media distribution, you should share news in your press release. Share News.

Media 105

Media SEO Newspapers Pitching 105

Bianchi Biz Blog

NOVEMBER 11, 2021

For example, a typical news story in the Wall Street Journal may be read by up to 100,000 C-suite executives. Online search is everything these days, and a news story run by a valued, trusted media outlet not only ranks higher in Google searches than your own content, but it also keeps adding SEO value for a long, long time.

Automotive 77

Automotive Media Report Print 77

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Social Media Week. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. Intrado added some new capabilities to its Notified product including social media monitoring for TikTok, Instagram, YouTube, Twitter, and Facebook – and press release metrics, such as total views and unique readers. It raised a Series A round of funding for $1.1

Software 88

Software Pitching Measurement Enterprise 88

Lauri Pehar Borsh

FEBRUARY 7, 2019

’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. Make […]. The post Don’t Let Your Headline Get Cut Off!

Mobile 60

Mobile Web Digital PR Journalism 60

Cision

JULY 19, 2016

After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate. As consumers are bombarded with information on endless media channels, achieving results becomes increasingly difficult. My favorite social media platform is…Facebook.

Real Estate 120

Real Estate Agriculture Local Technology 120

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Learn how to build a brand journalism program with Cision’s free white paper! Social Media. Social media has long been the fuel driving the marketing machine. Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Lauri Pehar Borsh

MAY 7, 2018

’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. Make […].

Mobile 60

Mobile Web Journalism Google 60

Lauri Pehar Borsh

MAY 7, 2018

’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. Make […].

Mobile 60

Mobile Web Journalism Google 60

Ishmael's Corner

JANUARY 27, 2015

Credit to social media guru Steve Farnsworth who captured the debacle as a case study. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Change : Publications are behaving like PR companies to land a slice of the owned-media pie.

Industry 60

Industry Storytelling Journalism Corporate 60

Sword and the Script

MAY 7, 2019

I like to use domain authority , which was invented by an SEO software company called Moz. Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94. If that site has a social media presence, share the content where you earned the link and tag the brand. Digiday : 79.

Google 131

Google Banking Engineering Web 131

Communications Conversations

JUNE 14, 2018

Relationships still matter, even with the changing face of journalism, and at the same time, companies are their own publishers, providing content directly to the audiences they want to reach. News wires are just one small component in a increasingly complex and diverse digital media environment.

Communications 83

Communications Public Affairs B2C B2B 83

The Hoffman Agency

AUGUST 5, 2022

Journalism to PR — not so obvious! Having spurred my interest to learn more about B2B, social media marketing, SEO, organic search, digital campaigns, promotions and all aspects of designing a brand’s identity, I decided to pursue a graduate degree. Precisely, it was a happy ending. The power to change brand perception.

Internal 36

Internal International SEO Storytelling 36

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. How long have you been in journalism and how did you get started?

Meeting 81

Meeting Automotive Media Transportation 81

Sword and the Script

MAY 11, 2019

Reaching a more engaged audience through more focused targeting efforts may improve the effectiveness of traditional earned media in driving sales.”. Full report: The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2012) published in the Journal of Marketing Research by Andrew T.

Study 138

Study Media Relations Media Measurement 138