Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. As always, click any image for higher resolution. >>>

Survey 96

Survey Industry Leadership Study 96

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Growth of independent journalism. “We

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. For Social Media, we like…. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity.

Blogging 52

Blogging Marketing Pinterest SEO 52

PR Fuel

SEPTEMBER 28, 2020

There’s an art to writing the best press release. It needs to be something interesting and different that journalists and bloggers will want to write about. Write a Concise, Catchy Headline. It’s possible a journalist might even borrow your headline if they choose to write your story. Luckily, we’re here to help.

SEO 105

SEO Writing Newspapers Engineering 105

PR Fuel

NOVEMBER 4, 2020

But you’ll have to spend time writing individual pitches based on those publications. That takes time, and you may spend more time on it than you did writing the press release. But when you use a digital media distribution service, you don’t have to do any of that. Boost Your SEO. Generate Sales. Share News.

Media 105

Media SEO Newspapers Pitching 105

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. It might seem odd that I write as much on journalism as social media, but this comes from the belief that communicators should be students of journalism.

Leadership 164

Leadership Blogging Storytelling SEO 164

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Work Truck magazine.

Meeting 93

Meeting Media Journalism Education 93

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Some are SEO-based, and others are more specific to the brand, industry, and type of site. Links with a nofollow tag do not directly provide SEO value. Brand mentions are great. Is it even worth it?

Brand 62

Brand Branding How To SEO 62

Journalistics

NOVEMBER 20, 2014

Nothing makes me want to write more than hearing somebody learned something from one of my posts. Since my friend reminded me of this all-too-important audience segment, I figured it only fitting to write a post just for you (the college student reading this post right now). Writing – learn to write well.

Journalism 52

Journalism Sports Writing Meeting 52

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Write a press release. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Lauri Pehar Borsh

FEBRUARY 7, 2019

’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. Make […]. The post Don’t Let Your Headline Get Cut Off!

Mobile 60

Mobile Web Digital PR Journalism 60

Lauri Pehar Borsh

MAY 7, 2018

’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. Make […].

Mobile 60

Mobile Web Journalism Google 60

Lauri Pehar Borsh

MAY 7, 2018

’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. Make […].

Mobile 60

Mobile Web Journalism Google 60

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. See it here.”. No more billable hours or retainers.

Software 86

Software Pitching Internal International 86

Sword and the Script

MAY 7, 2019

Here are a few examples: Branded anchor text for this site: Sword and the Script Media ; Keyword anchor text for this site: public relations ; and. Non-key word anchor text: Sword and the Script Media writes about public relations. I like to use domain authority , which was invented by an SEO software company called Moz.

Google 134

Google Banking Engineering Web 134

Ishmael's Corner

JANUARY 27, 2015

Credit to social media guru Steve Farnsworth who captured the debacle as a case study. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Might Fortune write content for Johnson & Johnson to be published on The Huffington Post?

Industry 60

Industry Storytelling Journalism Corporate 60

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Learn how to build a brand journalism program with Cision’s free white paper! Social Media. Social media has long been the fuel driving the marketing machine. Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. How long have you been in journalism and how did you get started?

Meeting 81

Meeting Automotive Media Transportation 81

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. Reaching a more engaged audience through more focused targeting efforts may improve the effectiveness of traditional earned media in driving sales.”. Be smart about it.

Study 140

Study Media Relations Media Measurement 140

Solo PR Pro

MAY 8, 2018

Journalism. Media buying. Media relations. Search Engine Optimization (SEO). Social media consulting. Writing and editing. Tell us about it in the comments or on social media using #solopr. Internal communications. Internet marketing. Investor relations. Market research. Promotions.

Public Affairs 40

Public Affairs Internal International Community 40

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society.

Government 103

Government Education Print Ethics 103

Prohibition

JULY 14, 2017

Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. Related Posts SEO Advice and Reports 45 Are you looking for your company or client to appear at the top of Google searches? But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Sword and the Script

MARCH 17, 2015

They hated the company in a visceral way that defies the calm and impartiality that’s characteristic of journalism. WHY WOULD ANYONE WRITE A PITCH IN ALL CAPS?! For a while I thought it was just SEOs trying to build links. Write a good introduction to a story, not a good introduction to a pitch.

Pitching 60

Pitching SEO Media Relations Report 60

Waxing UnLyrical

JUNE 5, 2011

SEO Run Amok , a guest post by Brian Meeks over at Spin Sucks. Which is why it tickles me pink every time he writes a guest post for me … and there’ll be one coming your way this week, so watch out for it. Journalism vacuum filled by PR professionals, or spin doctors? It will be worth your while. by Mark Story.

Case Study 60

Case Study Groups Facebook SEO 60

Waxing UnLyrical

JUNE 22, 2016

Yet with social media platforms, oftentimes messaging is controlled by the user. It’s kind of like the social media version of the “telephone” game: the recipient gets a clearer message fewer iterations from the sender. What is distributed content and why should you know about it?

LinkedIn 51

LinkedIn Facebook Mobile Twitter 51

Journalistics

JANUARY 3, 2016

Questions like, “Do I enjoy writing for Journalistics?” ” I do enjoy writing for you, and there’s not something else I’d rather be doing with this time. I didn’t have a formal strategy for Journalistics when we launched, but I knew what I wanted to write about.

Blogging 64

Blogging Analytics Google Writing 64

Waxing UnLyrical

MAY 23, 2016

I had to stop Sinek’s lecture because I started losing my focus on writing this blog. Also, thank you, Brandon Andersen , for the suggestion of Moz’s The Beginners Guide to SEO : I’ll read that too. It is simply mesmerizing. Make it personal. Image: Manu Camargo via Unsplash, CC Zero.

Print 49

Print Software SEO Conference 49

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

OCTOBER 28, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Annette Montalvo said: RT @shonali: New: PR Is As PR Does [link] (which is why I hope you'll join today's #netsol chat on PR for small biz with me … [.] Wanna Subscribe? Shall We Tweet? Liked what you saw?

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Social Media 73

Social Media Twitter Facebook Measurement 73

PR Conversations

JANUARY 29, 2016

These short statements intended for promotion through social media, would hardly qualify as aphorisms, let alone stand the test of time and become memorable quotes. That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts. Cosmoblogawards.

Publicity 40

Publicity Ethics Creativity Travel 40

Journalistics

JANUARY 3, 2016

Questions like, “Do I enjoy writing for Journalistics?” ” I do enjoy writing for you, and there’s not something else I’d rather be doing with this time. I didn’t have a formal strategy for Journalistics when we launched, but I knew what I wanted to write about.

Blogging 40

Blogging Analytics Google Writing 40

Waxing UnLyrical

APRIL 15, 2015

Users can write a review, create a story, share a discovery, upload a photo and include any of our 10,000-plus destination and ship photos in their write-up. We replaced the cruise lines’ over-the-top marketing come-ons with helpful, informed consumer journalism. Nobody else lets users do that.

Community 40

Community Travel Pinterest Mobile 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Rather, AI will be used to create a lot of filler and SEO bait. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

NOVEMBER 23, 2010

I recently tried to get a big blogger to participate in a group blog project I am working on (in other words, an ask of far less magnitude than “write about me/my biz”). I will never again trust a review this individual writes. In journalism, reporters are never outright paid for favorable articles. Its almost sad. Cheesier [.]

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

NOVEMBER 10, 2010

It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. It’s a great way to exercise your writing muscles. So much of what we do revolves around good, if not great, writing. Social karma works in strange ways.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

SEPTEMBER 26, 2010

Why God did not create the universe , by Stephen Hawking and Leonard Mlodinow, from the Wall Street Journal (you may not be able to read this online if you don’t have a subscription). Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet?

Measurement 40

Measurement Tourism Creativity Blogging 40