Sword and the Script

JANUARY 2, 2024

40] If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful. If you enjoyed this post, you might also like: Will humans have to re-write AI’s draft of history? Here are the top 10 most-read posts from the last 12 months.

Blogging 114

Blogging Software B2B Survey 114

Sword and the Script

DECEMBER 19, 2023

Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry. Sometimes I write a complete blog post on a report – and other times it’s just a blub. At the end of the year, I go back through all my writings and pick out some of the statistics that stand out to me.

B2B 106

B2B Survey Pitching Software 106

Burrelles Fresh Ideas

JANUARY 30, 2024

Resource: Remember the five key components of re-building trust after a crisis : truth and transparency, timely responsiveness, getting the messaging right, imparting empathy and compassion, and maintaining consistency and continuity. “PR When I am writing or editing others’ work, I personally use Grammarly Premium.

Ethics 96

Ethics Crisis Transportation Airlines 96

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. Blending editorial and advertising. I’m not suggesting it’s easy.

Journalism 64

Journalism Brand Branding Advertising 64

Doctor Spin

JANUARY 2, 2024

Source: Journal of Brand Management 2 Nandan, S. Journal of Brand Management, 12, 264–278. Such PR strategies often result in the following: Wasted PR resources. Without a clear direction, resources may be squandered on ineffective tactics. Journal of Brand Management, 12, 264–278. Diminished PR impact.

Strategy 52

Strategy eBook Journalism Resources 52

PRSay

MAY 3, 2019

We can’t lose sight of the fact that reporters are still a resource offering stories that are extensively researched and fact-checked to ensure accuracy and accountability, which is exactly what PR professionals and the world need. And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties.

Publicity 146

Publicity Newspapers Journalism Energy 146

Ishmael's Corner

APRIL 28, 2015

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. At some point, it became fashionable for these “poor me” stories to blame the PR industry for journalism’s shrinking job pool. Will the world of journalism be like the “good ole days” ever again?

Journalism 60

Journalism Storytelling Exercises Fashion 60

ReimaginePR

APRIL 10, 2020

You should know whether you’re writing an article, term paper, dissertation or any added sort of academic papers. An article writer must be cautious he needs embracing another strategy and style whilst writing every essay. In such instance essay writing services may be great generator of help inside their opinion.

Education 120

Education Writing Construction Journalism 120

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Fact-checking becomes even more important when you’re writing about sensitive topics. Fact-checking resources and tools. There are a ton of resources out there to help writers verify information.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

NewsWhip

JULY 6, 2023

The sophistication of AI-generated content has reached a level where it closely resembles human-created material, making it resource-intensive to identify manipulation. This highlights the ongoing importance of quality journalism in an era where AI-generated content can overwhelm and confuse audiences.

Social Media 78

Social Media Brand Branding Media 78

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Top challenges facing journalism. Finally, about 40% either have no plans to use it, or simply aren’t sure.

Survey 146

Survey Software B2B Pitching 146

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Better Writing Blogs. Posts run the gamut from writing advice like “How to Write Clickworthy – but Clickbaity – Content” to marketing your efforts with topics like “What’s the Difference Between Promotion and Distribution Strategies in Digital Marketing? Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. What are some difference between academic writing and writing for public audiences? How do you avoid over using jargon?

Communications 150

Communications How To Case Study Community 150

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I did end up writing an article about him speaking in Milwaukee. Lessons learned in the seminary. Starting small is a great way to dip your toe in.

Meeting 100

Meeting Journalism Interviews Employee 100

Remote PR Jobs

SEPTEMBER 25, 2023

Don’t be surprised if that article about soaring revenues you landed in the Wall Street Journal nets you a few calls from interested investors. Make your message a positive one and ensure that comes through in your writing. Blog posts, press releases and status updates should carry your brand persona.

Publicity 100

Publicity Marketing Pitching Google 100

The Stalwart Blog

JUNE 24, 2014

Use a Journal. I’ve found it very beneficial to use a journal during my internship. I recently purchased a journal, and I am now using it to record my experience. It is very beneficial to write everything down because as the weeks pass, important information is easily lost. Use your Resources. Make Goals.

Journalism 127

Journalism Marketing Internal International 127

Stephen Waddington

MARCH 26, 2020

The participants will be asked to write a diary for one month. The participants can, of course, write about other relevant aspects and events related to PR. The entries will be analysed using thematic analysis based on grounded theory approach, disseminated to participants and published in an academic journal.

Policies 109

Policies Government Study Crisis Communications 109

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). Resources for adjunct instructors. Here are some more resources to check out.

Education 107

Education Course Nonprofit Resources 107

Cision

JANUARY 4, 2016

He is a history buff and read in The Wall Street Journal about a book of letters written by a German soldier during WWII. Despite its promotion in The Wall Street Journal, it never generated enough buzz to be published for the mass-market. Want more guidance on writing press releases? Improve your ancillary resources.

Resources 120

Resources Journalism Print Pitching 120

Communications Conversations

NOVEMBER 2, 2017

I was managing our social media channels, while Jordan was writing the story you mentioned. How do you resource that? We eliminated the bulk of the internal announcements we were writing and re-focused our efforts on writing feature stories and collaborating with our photography and video staff.

Case Study 113

Case Study Journalism Study Instagram 113

Maxim Behar

SEPTEMBER 13, 2022

And the only eye and heart of Bulgarian journalism - there, on the spot - to report on complex relationships and critical situations. Fortunately, an intelligent and resourceful rooster, eagerly immersed in world affairs and with cosmopolitan taste.

Television 52

Television Radio Newspapers Journalism 52

PRSay

JULY 10, 2023

Another risk that companies face when taking public stances on political issues is whether the organization has the resources and capabilities it needs to follow through on its stated values. She writes about nonprofit branding and purpose marketing as a regular contributor to Adweek and Brandingmag.

Brand 145

Brand Branding Nonprofit Government 145

Landis PR

JANUARY 18, 2023

Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. Apparently, yes, as Reynolds used ChatGPT to write a new ad which he read on his social media channels for wireless provider Mint Mobile. Landis: What is ChatGPT’s effect on journalism? You said it, ChatGPT.

Education 52

Education Training Technology Journalism 52

Buzzstream

JANUARY 9, 2019

This is my step-by-step approach to apply reciprocity on a larger scale in content marketing and guest blogging: Choose the right resources for your guest articles . But even after applying these criteria, you often have the choice between different content resources from different authors to link to. Look for other options .

Content Marketing 134

Content Marketing Marketing How To Resources 134

Solo PR Pro

JULY 5, 2022

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work.

Meeting 98

Meeting Writing Pitching Case Study 98

Cision

JANUARY 22, 2016

It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. If there’s one newspaper subscription to have as a useful pitching resource, it’s The New York Times. Don’t call. Know the paper.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

The Hoffman Agency

FEBRUARY 16, 2021

I’m lucky enough to be at an agency where growth opportunities are endless, and resources are everywhere. During our agency’s famous storytelling workshop, I received some of the best advice to date – practice your creative writing everywhere. You become hyperaware of writing styles and learn how create your own.

Creativity 69

Creativity Storytelling Agency Journalism 69

Cision

FEBRUARY 3, 2017

It is no longer credible for a company to say one thing and perform another, when so many design, social media and digital marketing resources exist to optimize results. Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside.

SEO 120

SEO Creativity Mobile Journalism 120

PR 20/20

JANUARY 16, 2023

If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Sign up for free ebooks, webinars, and other resources (i.e., Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research and chock-full of strategic tips.

Blogging 52

Blogging Marketing Pinterest SEO 52

Bianchi Biz Blog

AUGUST 8, 2022

I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I write a considerable number of cybersecurity stories as well, something I didn’t anticipate when I started working this beat. How long have you been in journalism and how did you get started?

Technology 93

Technology Meeting Media Analytics 93

Polaris

DECEMBER 14, 2014

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Resource: Fascinate, by Sally Hogshead.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Barokas

FEBRUARY 5, 2019

The first is the obvious resource strain. This means that the time- and energy-intensive task of strategizing, writing, editing, distributing and tracking content, and the success of those projects, sits on the shoulders of teams that are likely spread too thin. They are a great resource.

How To 60

How To Marketing Resources Journalism 60

Critical Mention

JANUARY 16, 2020

For example, if your organization has written an article titled Top 5 B2B Marketing Practices , it makes sense to add an internal link of a previously written resource of yours titled, B2B Strategy Guidelines. Write a Compelling Meta Description. Search Engine Journal. Google Support Search . Until next time! Critical Mention.

SEO 80

SEO Strategy Engineering Mobile 80

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. We want to deliver PR results, but we also need to provide a resource for our media contacts. We also host our annual National ¡Bravo!

Automotive 245

Automotive Resources Strategy Consumer 245