10 great viral news explainer tips for PR
Stuart Bruce
JANUARY 27, 2022
The viral news explainer is a relatively new style of content that is proving increasingly popular.
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Stuart Bruce
JANUARY 27, 2022
The viral news explainer is a relatively new style of content that is proving increasingly popular.
Cision
APRIL 4, 2016
If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.
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Remote PR Jobs
MAY 30, 2024
Social Skills The PR and Communications industry is centered around professional relationship-building, whether that be with clients, influencers, partners, or the public. This type of skill is most often picked up through customer- or public-facing roles like sales, management, and consulting.
Cision
SEPTEMBER 14, 2017
The Cision 2017 Global Social Journalism Study outs journalists as similarly skeptical. Over half of journalists described fake news as undermining their area of journalism. Social media’s influence on journalism is not just for promotion, though. Social Media is Speedy, And This Causes a Problem.
ImPRessions - Crenshaw Communications
DECEMBER 6, 2016
Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.
NewsWhip
SEPTEMBER 14, 2023
Burger King employee story resurfaces Every once in a while there’s a story that resonates so strongly with the media and public that it gets a resurgence of coverage even if it’s technically “old news.” Receive weekly updates with the NewsWhip Note You have subscribed to the NewsWhip daily newsletter.
NewsWhip
NOVEMBER 3, 2022
Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. NewsWhip, which provides critical online insights – including how stories are trending and whether posts could go viral – that Silva and her colleagues can’t find anywhere else.
NewsWhip
JANUARY 20, 2023
This allows journalists and editors to jump on pre-viral trends, or promote their own stories that they can see are already finding resonance. This gives you a real-time view into how the public and media are reacting to content and stories. We do it within minutes, others take hours.
NewsWhip
DECEMBER 15, 2022
Legit’s 17 million engagements were enough to keep it at the top of the list of most engaged publications for November 2022, despite The Daily Mail also receiving around 17 million. Let’s look a little deeper. The top publishers on Facebook in November 2022. This actually represented a growth in The Daily Mail’s engagement, rising from 15.9
PRSay
MARCH 7, 2024
This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC. PR pros can take note of the creativity and diversity of the movie’s coverage.
Contently - Strategy
NOVEMBER 3, 2021
In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. . You may be responsible for the process, or the publication may have in-house fact-checkers who handle it. This piece originally appeared on Contently’s The Freelance Creative. The Check, Please!
Melissa Agnes
OCTOBER 21, 2014
Today’s crisis realities are… Everything is public. Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. So what are today’s crisis realities and what do they mean to your organization?
NewsWhip
FEBRUARY 28, 2023
TikTok has completely revolutionized how brands interact with the public. Known for their unhinged, “memable” videos, the account has seen a massive rise in public likeability and trust. followers, it’s in the same viral sphere as Duolingo. We took a look at a few brands who have been paving the way. followers (and counting).
ImPRessions - Crenshaw Communications
JANUARY 28, 2018
Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. The media has been aggressively criticized by the president, and public trust in the press hovers at 41%, according to Gallup. The Winners. Mainstream media.
NewsWhip
MARCH 2, 2020
The Daily Mail was by far the most engaged publication for the first month of 2020, with its 90 million engagements on Facebook putting it at almost double any of its rivals. The latter of these is a viral site associated with feel-good content and spirituality that has been rising rapidly up our rankings in recent months. .
Cision
JUNE 29, 2017
While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. But, if the Wall Street Journal mentions your brand, what is that worth? There’s nothing wrong with holding on to the art of storytelling. Who saw it?
NewsWhip
SEPTEMBER 12, 2022
None of the top five publishers were US-based publications, with just three appearing in the top ten. Interestingly, none of the top five publishers were US-based publications, with the UK, Nigeria, and Kenya making up the countries of origin of the top five. The Daily Mail maintained a level of consistency at the top .
NewsWhip
JANUARY 24, 2023
We’re excited to announce a partnership with Meta to provide NewsWhip’s tools to Meta’s Third-Party Fact-Checking (3PFC) program, the largest global fact-checking network of any platform, with more than 90 independent fact-checking organizations around the world who review and rate viral misinformation in more than 60 languages globally.
ImPRessions - Crenshaw Communications
DECEMBER 27, 2016
As we gear up for whatever public relations challenges we face in the new year, it seemed a good time to make sure we “do this and not that” when it comes to strategic communications. For some B2B clients, a story in a highly targeted trade journal is much more effective than coverage in top dailies.
Cision
MARCH 1, 2016
In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing recently in Public Relations Tactics, John J. Crisis communication is an important aspect of most PR roles. Identifying a PR crisis.
Sword and the Script
FEBRUARY 15, 2022
The economic implications were staggering, and the data put us on the front page of The Wall Street Journal. The story went viral in our market niche. Most customers wanted the data and opted-in with the comfort of knowing any public use would be aggregated and anonymized. Social proof was at work here too.
NewsWhip
NOVEMBER 20, 2019
The Daily Mail featured a mix of viral stories and entertainment. There were also stories featuring movies and viral moments, and three of its stories received more than a million engagements. . October’s rankings contained no fewer than eight British publications in the top 25, which is a relatively high proportion. .
Cision
APRIL 17, 2015
Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).
ImPRessions - Crenshaw Communications
DECEMBER 18, 2017
Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.
NewsWhip
JANUARY 19, 2023
With North American, Latin American, Central American, and European publishers all writing in the language, it’s no wonder Spanish-language publications found great success towards the end of 2022. Spanish-language publishers achieved success because of the versatility of publications.
Stern + Associates
MARCH 8, 2023
Her co-authored book, “ Arrive and Thrive: 7 Impactful Practices for Women Navigating Leadership ” – a Wall Street Journal, USA Today and Publishers Weekly bestseller – equips women with the tools to flourish in senior leadership roles.
Melissa Agnes
JULY 17, 2014
A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. The irony is that I teach another course called Leveraging Social Media for Public Relations ! With Leveraging Social Media for Public Relations , “Leveraging” is a flowery form of “to use something.”
NewsWhip
FEBRUARY 8, 2022
While other publications have fluctuated up and down in recent months, the Daily Wire has seen engagement in the mid-30 million range for the majority of the last few months. The rest of the top three was made up of British publications, with the BBC jumping from fourth to second, and the Daily Mail falling from second to third in the list.
Business Wire
MARCH 20, 2018
Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. Thus, the current media landscape offers opportunity for broad and general publications as well as niche outlets.
Melissa Agnes
OCTOBER 21, 2014
Today’s crisis realities are… Everything is public. Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. So what are today’s crisis realities and what do they mean to your organization?
Cision
FEBRUARY 22, 2016
In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. In the Journal of Consumer Research , researchers examined people’s reaction to the pronouns “you” and “we” in brand communication. “you and brand X”). This is known as “satiation.”
NewsWhip
JANUARY 9, 2020
Building a new publication is not easy, so we always think it’s admirable when that happens from scratch. . The long form approach and attraction of writers with serious resumes to one, newly created platform is a promising step in journalism, similar to what The Athletic achieved with their expansion last year.
Cision
NOVEMBER 21, 2017
With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal.
Mindful Marketing
DECEMBER 20, 2023
The iconic magazine about all things athletic ran afoul of public opinion on a viral scale when it apparently used artificial intelligence to write articles that it attributed to human beings. As we talked about the issue, one of the first things that came to my mind was Sports Illustrated’s recent moral lapse.
PR in High Definition
SEPTEMBER 24, 2019
These are three traditional job titles in the journalism world which have been around for over a century. While the below isn’t a completely exhaustive list, you’ll find what I believe to be the most interesting changes that every professional working on – or responsible for – public relations needs to be aware of. Columnists.
David PR Group
OCTOBER 9, 2014
One of the first things I learned in journalism school, and later honed in my PR career, was the concept of knowing one’s audience. For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. ” Gag me!
NewsWhip
JUNE 20, 2022
Public engagement on Facebook can be fickle, so we decided to look at which sites have found continued success with their Pages in these countries and if their usage is enough to keep Facebook in the game as a top competitor when it comes to educating the populace on the world’s happenings. Spain’s top Facebook Pages.
NewsWhip
APRIL 29, 2021
This move, one that was supposed to “ save the sport ,” backfired spectacularly on all 12 teams, becoming a PR and marketing disaster as public outcry opposing the league poured in both digitally and physically. . Let’s take a look at the public reaction to the news, as well as which outlets were driving the most engagement.
Barokas
DECEMBER 5, 2019
now want to know, “How can we go viral?”. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. Some bloggers hold as much or more sway than a top New York Times reporter.
Cision
FEBRUARY 17, 2016
Coming out of college, I was more focused on public speaking and speechwriting than general public relations. Public speaking was more exposed, intimate and immediate in how it connected the communicator and the audience in real time, allowing them to play off each other. How did you get your start in PR?
Mindful Marketing
JULY 4, 2020
During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. Subscribe to Mindful Matters blog.
Mora Communications
OCTOBER 13, 2017
Public relations offer something that traditional advertising can never deliver, credibility. When an attorney appears on CNN, MSNBC, the Today Show, the New York Times, the Wall Street Journal, or their regional or local media outlets, their credibility grows by leaps and bounds. A national TV interview can be worth its weight in gold.
Beyond PR
JUNE 29, 2017
While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. But, if the Wall Street Journal mentions your brand, what is that worth? There’s nothing wrong with holding on to the art of storytelling. Who saw it?
Flatiron Communications
JANUARY 27, 2015
I also warned the PR profession of the risks it takes by public disseminating “news” content whose basis in fact is dubious at best. As Jacob Harris recently noted in a piecer for Nieman Journalism Labs titled “A wave of P.R. The answer to both questions, I suppose, is yes, but to different degrees.
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