Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). We currently have a wide mix of digital verticals, including a daily newsletter, various supplemental weekly newsletters and several video-based series. How long have you been in journalism and how did you get started? My route to journalism was unconventional.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Bianchi Biz Blog

APRIL 15, 2024

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. How long have you been in journalism and how did you get started?

Meeting 102

Meeting Media Journalism Interviews 102

Burrelles Fresh Ideas

APRIL 2, 2024

The specific media outlets that American adults trust vary some by political party, but large mainstream outlets have all seen strong upward swings, according a recent Morning Consult poll. And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased.

Media 102

Media Radio Print Newspapers 102

The Proactive Report

JUNE 20, 2015

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that.

Twitter 100

Twitter Media Relations How To Media 100

Bianchi Biz Blog

MARCH 11, 2024

In my journalism career, the story I’m most proud of is a documentary short video I did on PTSD. Hearing the voices of both sides, portraying what this meant for the automakers, workers and consumers – it was a true testament to journalism practices. How long have you been in journalism and how did you get started?

Automotive 92

Automotive Meeting Report Journalism 92

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. adults get their daily news : social media.

Strategy 95

Strategy Publicity Media Video 95

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Paul Business Journal). Much, much tougher.

Media Relations 100

Media Relations Pitching Media Report 100

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Remote PR Jobs

SEPTEMBER 25, 2023

[RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past. The public values journalism, and people are moving to media channels they trust.

Mobile 100

Mobile SEO Reputation Web 100

Stern + Associates

APRIL 4, 2017

” Social media. The post 3 Ways to Revamp Your Media Relations Tactics appeared first on Stern Strategy Group. Did you know 2015 was the worst year for the newspaper sector since the Depression? Today’s children will likely never understand the meaning of “hot off the presses.”

Media Relations 81

Media Relations Newspapers Media Social Media 81

Onclusive

SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master. A pro tip from our guide, ‘ What Makes Journalists Tick?

How To 195

How To Resources Pitching Tools 195

PRSay

DECEMBER 27, 2022

Today, it’s hard to find a journalist who’s not simultaneously drafting a story, recording clips for the audio version and shooting video or photos for Facebook. As media relations professionals, the least we can do is ease their burden. To give your pitch context and depth, also link to an FAQ and a backgrounder.

Trends 124

Trends Pitching Twitter Nonprofit 124

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. PR, marketing, sales and journalism. The post Managing Media Relations for a Publisher; Off Script No. We are always looking for smart people working in.

Media Relations 68

Media Relations Media Insurance Insurance 68

ImPRessions - Crenshaw Communications

JULY 22, 2019

This sounds like bad news, and it is, but it means that the credibility of media and information sources is more important than in the past. The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. What is more valuable than a brand (or personal) reputation?

Mobile 244

Mobile SEO Web Journalism 244

Cision

JULY 25, 2017

A great way to encourage journalists to link back to your website is by providing them with supplemental information that can help bolster the story (for example: photos, video, quotes from executives, or data/research). Bell holds a degree in journalism from the University of Missouri School of Journalism.

Strategy 257

Strategy How To SEO Engineering 257

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Data Journalism. If you oversee a team of PR strategists, simply give them a hug. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

Bianchi Biz Blog

OCTOBER 9, 2023

I also produce audio and video content for our online and multimedia channels. How long have you been in journalism and how did you get started? I decided to pursue a career in journalism toward the end of my freshman year at Miami University in Oxford, Ohio.

Transportation 99

Transportation Meeting Newspapers Media 99

Bianchi Biz Blog

MAY 22, 2023

Out of journalism school, I worked at the Galveston County Daily News , near Houston. My journalism stops include S&P Global Market Intelligence, where I covered single-family housing, apartment, student housing, manufactured housing, office and industrial real estate investment trusts. Some of them were armed forces vets.

Automotive 75

Automotive Meeting Report Real Estate 75

PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more.

Skype 206

Skype How To Crisis Pitching 206

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 94

Survey Industry Leadership Study 94

Doctor Spin

DECEMBER 21, 2023

How long should a media kit be? Can a media kit be one page? How do you prepare a media kit? Why make a media kit? What is an influencer media kit? PR Resource: Journalism vs PR What is a media kit? However, media kits today are distributed digitally—for good reason. What is an EPK?

Media 52

Media Wikipedia Product Launch Journalism 52

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. Video Analysis. Top challenges facing journalism.

Survey 144

Survey Software B2B Pitching 144

Cision

JANUARY 17, 2018

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. Like, if this thing is going to change the world, how might it change a really simple business—like journalism? to its audience.”.

Pitching 215

Pitching Journalism Construction Writing 215

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Build better relationships with today’s journalists by remembering these media insights and PR tips. Take photographs.

Media Relations 40

Media Relations Media Journalism Print 40

Cision

MAY 17, 2016

Cision’s 2016 State of the Media Report echoes this sentiment with 42 percent of respondents saying communication professionals need to improve on providing information. Choose a dedicated contact for all media-related inquiries, and make their name, email and phone number prominent on your digital newsroom.

Survey 180

Survey Infographics Meeting Journalism 180

Communications Conversations

OCTOBER 19, 2022

2 – Video attention spans are waning even more. seconds with a piece of video content on Facebook in 2022. People are still spending oodles of time watching video on TikTok. What’s more, 20% said they have never heard of the Wall Street Journal, and 37% have never heard of Bloomberg.

Social Media 68

Social Media Media Video Facebook 68

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. So our reach on social media goes much farther too.

Healthcare 137

Healthcare Journalism Local System 137

Bianchi Biz Blog

MARCH 6, 2023

In this role, much of my time is dedicated to video work, preparing scripts and presenting, though I perform myriad other tasks, from reviewing vehicles to writing news and feature stories. Probably the most fun thing I’ve worked on at EV Pulse is my video review of the Kia EV6. This feature is chockablock with gags and other jokes.

Meeting 77

Meeting Automotive Media YouTube 77

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 4) Emphasis on professional journalism. Comment: Amen.

Survey 101

Survey Report Media B2B 101

Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. The struggles faced by Canadian news media professionals are well-documented. It’s a business challenge, not a reader challenge.”

Newspapers 178

Newspapers Industry Print Journalism 178

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. As noted I enjoy the educational side of journalism.

Meeting 93

Meeting Media Journalism Education 93

Flack's Revenge

JUNE 8, 2016

Long time readers of this blog may recall my Extreme Media Relations series, about those who go overboard to sway the press. Then a swashbuckling Internet billionaire comes along and crushes a well-known blog with his wallet, threatening free speech and the hallowed halls of journalism. Well, not exactly.

Media 120

Media Journalism Local Blogging 120

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. The journalism world is much more fast-paced.

Media 112

Media Journalism Report Video 112