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The 22 Responsibilities of PR and What They Entail

Onclusive

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Executive Thought Leadership According to Forbes , thought leadership has never been more important. How do you know what’s working?

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Executive Thought Leadership. According to Forbes , thought leadership has never been more important. Data Journalism. Internal Communications. How do you know what’s working?

Training 370
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How PR Can Solve Its Diversity Problem

ImPRessions - Crenshaw Communications

People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. Agencies should shape their policies to attract a diverse pool of applicants for open positions. The problem is simple. As an industry, PR is predominantly white. It’s not a new problem. Asian Americans and 12.5%

Employee 156
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The Role of Ethical Leadership in Building Influence: A Female Perspective

Ethical Voices

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Ethical leadership is critical. Of course, this will vary depending on the organization culture, policies, et cetera.

Ethics 52
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5 Benefits of Media Relations

Landis PR

An endorsement by a media outlet you trust adds credibility to policy issues also. Go for a bylined article in a trade publication or research journal. For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website?

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The Risks of Brand Stances on Political Issues

PRSay

Gain consensus from your organization’s leadership and prepare to weather the storm. Jacqueline Babb is a senior lecturer and director of the integrated marketing communications program at the Medill School of Journalism, Media and Integrated Marketing Communications at Northwestern University in Evanston, Ill.

Brand 145
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The 20 Responsibilities of PR and What They Entail

Onclusive

Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Executive Thought Leadership. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts. Data Journalism. Writing/Editing of Miscellaneous PR Assets.