PR for Anyone

FEBRUARY 21, 2024

Another useful tool in combating loneliness can be technology. The book has resonated with educators, families, and individuals struggling with mental health challenges and is a valuable resource to many. In the next 10 years, Dr. Saltz envisions herself continuing her work, including television appearances, podcasting, and writing.

Exercises 130

Exercises Social Media Television Comparison 130

Flack's Revenge

SEPTEMBER 15, 2020

But PR is more about getting attention for ideas, whereas sales is about getting the order (I confused the two and blew a job interview for a sales position, earlier in my career – see this post ). It can help in other ways, too (depending on how broadly you define PR, and how resourceful and versatile your agency and team are).

B2B 177

B2B Case Study Enterprise Resources 177

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer.

Interviews 60

Interviews Media Training Training Trends 60

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. They have seemingly infinite resources and insurmountable access to talent and machinery. The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. Onward with the PR Tech Sum …. Perspective.

Technology 81

Technology Company Analytics Writing 81

Sword and the Script

AUGUST 14, 2018

For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. 10 Fundamentals for Successful B2B Media Interviews. 6) Technology that will change reporting. 26% said “better and cheaper video production technology;”. 7% said “voice recognition and activated technology and assistants.”.

Survey 103

Survey Report Media B2B 103

The Proactive Report

JANUARY 21, 2017

See what they write about. Since I now have a blog about PR and technology, I’m on lists like Cision. I get the most bizarre pitches that have less than nothing to do with what I write about. It says right at the top that I cover how technology affects the practice of PR. Most media outlets lack these resources now.

How To 100

How To Media Case Study Resources 100

Cision

NOVEMBER 30, 2017

Want to write for Cision®? By keeping our scope narrow, we can consistently provide resources for a very specific audience: those who run marketing and communications departments or otherwise manage marketing and communications tasks, from the CMO all the way down to the PR intern. Overview of Your Company And Blog/Resources Sections.

How To 177

How To Guidelines Content Marketing Video 177

Landis PR

JANUARY 18, 2023

Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. Yet it’s an interview dodge worthy of a real-life PR pro. Not everyone has access to technology and internet connections, so ChatGPT may not be available or reliable for all in all situations.

Education 52

Education Training Technology Journalism 52

Shift Communications

MARCH 3, 2016

SHIFT: So many people write annual “how to survive SXSW” posts which are really just long lists of where to eat in Austin. With so many sessions, events, parties – what tools/resources do you recommend attendees use to find what might actually be interesting/relevant to them? Julie Frey. Account Manager. Sara Lasseter.

Interviews 60

Interviews Conference Creativity Community 60

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. And, he even added links to their sites. Your life is already AI-assisted.

Marketing 118

Marketing Social Media Trends Instagram 118

Solo PR Pro

JULY 5, 2022

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s.

Meeting 98

Meeting Writing Pitching Case Study 98

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. Can you tell us a little bit about yourself and what made you start writing your blog? How do you measure the success of your blog?

Interviews 35

Interviews Writing Blogging Social Media 35

PRSay

AUGUST 23, 2021

West Virginia was an early national leader in delivering COVID-19 vaccines, with 79 percent of the state’s residents over the age of 65 now fully vaccinated and 60 percent of its eligible population having received at least one dose, as of this writing. percent of the state’s population but constitute just 2.7

Communications 126

Communications Local Survey Transportation 126

Waxing UnLyrical

JUNE 14, 2018

Most human resources specialists are more likely to contact a candidate that tailors their resume to a job description rather than one that appears to be submitting a generic resume. Write Off Job Expenses. Think of the cost of gas traveling for interviews, new work clothes and printing costs. Stay Up to Date with Technology.

Print 71

Print Resources Technology Interviews 71

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

MaccaPR

APRIL 18, 2017

But, if a given reporter is said to cover healthcare or business, your PR staff must augment Cision’s intelligence with other resources, such as. A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? Muck Rack.

How To 121

How To YouTube Pitching LinkedIn 121

Bianchi Biz Blog

SEPTEMBER 1, 2022

I’m a mom but that’s not what I write about, and it irks me something fierce when people send me mom stuff just because I’m a woman.”. Here is a bit of advice from Jim Park of Heavy Duty Trucking & TruckNews: “Understand the market I write for. Read about the brand you’re serving or the technology you’re pitching.

Automotive 87

Automotive Pitching Meeting Healthcare 87

Presspage

JUNE 23, 2021

Your first reaction might be to throw more resources at it, hire more people, or get external help. It never has been, but due to the rise of technology and how it has influenced the media landscape, it seems to have become increasingly difficult to get the right story out to the right people. Communication is no easy job to handle.

Communications 210

Communications Measurement Tools Enterprise 210

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. .” ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co.

Writing 198

Writing Communications Marketing B2B 198

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Recode features independent tech news, reviews and analysis from the most informed and respected journalists in technology and media. Ars Technica.

Blogging 136

Blogging B2B Technology Pitching 136

Critical Mention

NOVEMBER 9, 2018

Edelman is resourceful in uncovering industry trends for its readers. It’s a fantastic resource for both professional development and students just entering the field. The blog is full of punchy writing and interesting topics. Spin Sucks also features popular memes and interviews with marketing and PR pros industry-wide.

Blogging 61

Blogging Resources Internal International 61

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). I said I would, and she put me in touch with the assistant dean, I went in and interviewed, and got the job.

Education 107

Education Course Nonprofit Resources 107

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Here are a few ways PR agencies should be using tech tools and other resources. Teams juggle many client accounts, with each having its own needs and expectations.

Pitching 136

Pitching Agency Tools Resources 136

Cision

JULY 13, 2016

With so many platforms and technologies available today, one piece of content can easily be repurposed and reworked in many forms. In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters.

Print 120

Print Tourism Transportation Film 120

wiredPRworks

MAY 18, 2022

” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book. Barry and I met when we were both working in Chicago. Great advice!

Small Business 52

Small Business Social Media Radio Media 52

Norton's Notes

MAY 13, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview is with Arik C. Lack of resources-at least for this year. 1) Write every day. I have decided to call this series 20:20 Vision.

Interviews 28

Interviews SEO Blogging Writing 28

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. Yet when PR pros were asked an optional question about which communications technology vendors they viewed as most familiar and favorable, the press release vendors came out at top of the list of top 10.

Survey 71

Survey Technology Corporate Financial 71

Cision

JUNE 8, 2016

New technology has transformed the relationship between communication professionals and journalists. In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. What’s your secret to media relations success?

Financial 120

Financial Healthcare Media Relations Technology 120

PR 20/20

SEPTEMBER 12, 2017

Despite advances in marketing automation, much of the technology marketers rely on to plan, execute, and evaluate content marketing campaigns is elementary. It may seem like a futuristic concept, but AI-powered technologies are already being used today by companies like Amazon, Salesforce, and HubSpot to improve marketing and sales.

Content Marketing 53

Content Marketing Marketing Analytics Resources 53

PR 20/20

JUNE 13, 2017

Understanding the ideas that follow is critical to applying artificial intelligence and related technologies to your business. Artificial intelligence is a suite of related technologies that include machine learning, deep learning, natural language generation (NLG) and more. These technologies are at varying levels of maturity.

Marketing 51

Marketing Technology Content Marketing Conference 51

Ethical Voices

FEBRUARY 12, 2024

I’ve also volunteered a lot with Girl Scouts, and March of Dimes, and I’m writing a memoir. “We don’t have to provide more resources if we can crack down on deadbeat dads.” We can ghost-write this but not that. Listen to the full interview, with bonus content, here. ” Was the thinking.

Ethics 80

Ethics Nonprofit Community Examples 80

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. This provides context and may lead to additional interviews. It’s been an eye-opening experience.

Company 101

Company Survey Pitching Report 101

Cision

JULY 29, 2015

You can develop a “brand voice” for your writing, but think about how important someone’s speaking voice is: you instantly recognize a person’s voice when they call. Q: New technology is constantly expanding, making podcasting more and more accessible. A: Audio content is incredibly intimate: you’re whispering into someone’s ear.

Interviews 120

Interviews Comparison Video Exercises 120

Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. How did you get your start in PR? How did you handle it?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Presspage

JUNE 23, 2021

Your first reaction might be to throw more resources at it, hire more people, or get external help. A scattered tech stack When we say technology stack, we mean a set of tools and software components that help you run an application or project. While this helps, sometimes the answer is simpler – automate it.

Communications 78

Communications Measurement Tools Enterprise 78

Cision

AUGUST 11, 2016

In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media. I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001.

Corporate 0

Corporate Airlines Financial Journalism 0