PR for Anyone

OCTOBER 14, 2021

Have you ever considered using public relations as a lead generating tool? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Tell them you thought they might be interested in the topic and that you were interviewed on the subject.

Tools 130

Tools How To Publicity Interviews 130

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

Publicity 126

Publicity Ethics Government Policies 126

Deirdre Breakenridge

SEPTEMBER 30, 2014

Whether it’s a client meeting, interview, or family dinner, our readers are ready to jump into conversation. They met studying abroad in Rome and then reconnected after college while both working at NBC producing news programs. Interview PR 2.0 How did TheSkimm founders come up with the name?

Interviews 329

Interviews Social Media Technology Resources 329

PR for Anyone

OCTOBER 19, 2021

If you want to get free publicity right now, you want to be newsjacking. . There are many sources providing studies, statistics, and information on the real estate market. If it’s a national study, use that and bring it home as to what it means for your local real estate market? For example, where I am in the Washington, D.C.

Real Estate 130

Real Estate How To Publicity Insurance 130

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Many publications and companies have their own podcasts, and there’s a show out there for basically any topic under the sun. Customer case studies sell benefits. That’s why podcasts should be on every media pitch list.

Case Study 390

Case Study B2B Study Interviews 390

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. I’m certainly one of the 55%.

Publicity 127

Publicity Small Business Trends Leadership 127

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With publicity, someone else is using you and your expertise as the authority and that gives it more credibility. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

Publicity 130

Publicity YouTube Advertising Advertising 130

Wadds Inc.

MARCH 22, 2023

Deloitte study identifies organisational listening, stakeholder mapping and relationship management as critical advisory roles The rise of the public relations function within organisations during COVID-19 is well reported. The term public relations itself is often rejected because of its association with publicity and spin.

Publicity 98

Publicity Corporate Employee Interviews 98

Agility PR Solutions

AUGUST 17, 2023

Researchers from The Harvard Business Review, in partnership with conversational recruiting software firm Paradox, studied the impact AI is having in talent-acquisition effectiveness and overall business success, and […] The post AI to the rescue: The tech makes recruiting more effective by screening candidates, scheduling interviews, and answering (..)

Interviews 78

Interviews Software Study Company 78

PR for Anyone

FEBRUARY 21, 2022

What do these platforms have to do with public relations? Not only can you go into the rooms and ask questions that position you as an expert in your field, you can also be interviewed in rooms, and… there are tons of journalists hanging out in there too. Anyone can get publicity! PR FOR ANYONE. It really is PR for ANYONE.

Publicity 130

Publicity YouTube Video Groups 130

Wadds Inc.

FEBRUARY 1, 2023

As the CIPR celebrates its 75th anniversary, practitioners need to own public relations as a management discipline and move beyond communication tasks. My use of the term public relations in practice and within management has become a personal form of idolatry. What’s important is the management viewpoint of public relations.

Publicity 98

Publicity Corporate Interviews Reputation 98

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Anything less is not public relations; it’s propaganda. Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. Most public relations organizations have designated September as PR ethics month to promote ethics and remind PR pros of their obligation to act ethically.

Ethics 110

Ethics Industry Publicity Analysis 110

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Study 106

Case Study Study Video Writing 106

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.” PR FOR ANYONE.

Advertising 130

Advertising Advertising Publicity YouTube 130

The Stalwart Blog

MARCH 5, 2020

Interview with Joanie Connell, Ph.D., Interviewer: Hey, welcome back to another edition of the Public Relations Security Videocast. Interviewer: Absolutely. Interviewer: There’s a lot of riding on those types of individuals. Interviewer: The Ph.D., Flexible Work Solutions. Really appreciate it.

Interviews 107

Interviews Video Communications Leadership 107

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. Any PR program that only includes media visibility is inadequate. Media training.

Agency 188

Agency Publicity Media Training Training 188

Deirdre Breakenridge

SEPTEMBER 26, 2016

Marlene Neill , assistant professor, Baylor University, and Nicole Lee , assistant professor, North Carolina State University conducted a research study on this important topic. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. ” A.

Publicity 150

Publicity Policies Social Media Study 150

Stephen Waddington

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167

Publicity Ethics Training Education 167

PR for Anyone

DECEMBER 7, 2021

Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. Anyone can get publicity! Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. Who writes about your industry for this publication. Are you next? PR FOR ANYONE.

Publicity 130

Publicity Video Pitching System 130

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Listen to a few episodes to get a feel for the themes, see who they’ve interviewed previously, learn the types of questions asked, and study the host’s interview style.

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. The post 6 Public Relations Tips For Brands In 2018 appeared first on Crenshaw Communications.

Publicity 256

Publicity Brand Branding Storytelling 256

Wadds Inc.

FEBRUARY 22, 2024

Young consumers start their news journeys on social platforms and have less loyalty to publications. These are the headlines of a new study - What does news media mean to Gen Z - by Rebecca Roberts, founder of Thread & Fable, an agency that specialises in youth audiences. The work was funded and published by the CIPR Research Fund.

Study 111

Study Social Media Journalism Survey 111

PRSay

APRIL 9, 2024

In an interview with PRSA Publications Director John Elsasser, Day pointed out that falsehoods are nothing new. After studying sources of misinformation, the group learned that “bad actors are oftentimes out-communicating us,” he said. Watch the full video interview between Ray Day, APR, and John Elsasser here.

Education 94

Education Resources Interviews Study 94

5W PR

MARCH 9, 2020

Professionals striving for relevance in the world of public relations constantly need to stay up to date with all industry trends as well as current events – it’s practically in the job description. It covers the business of public relations, social media, and marketing, while talking about what’s to come. Talking Points.

Publicity 103

Publicity Interviews Analysis Industry 103

Polaris

NOVEMBER 22, 2014

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Two-minute public speaking hack.

Publicity 190

Publicity Training Interviews Media Training 190

Sword and the Script

AUGUST 9, 2016

It doesn’t matter how impressive that headline, quote or copy was – or how much effort it took to secure that interview. That’s a critical takeaway from one of the studies covered below. To that end, here are the summaries to three public relations studies. Corp Comm Frets Leadership in Crisis Comms, says Study.

Study 60

Study Publicity Survey Engineering 60

PR for Anyone

OCTOBER 28, 2021

A question I get asked is what skills does someone need to be a public relations specialist. “Who writes about [industry] for [publication].” Publicity Plan. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. You can be a public relations specialist.

Publicity 130

Publicity Pitching System Small Business 130

Bianchi Biz Blog

FEBRUARY 29, 2024

To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. Consider these comments: “Huge shift to owned content – outlets are seeking guest pieces rather than setting up interviews.”

Report 101

Report Automotive Media Local 101

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?” Adopt a formal interview process. Tell Your Public Relations Firm appeared first on Crenshaw Communications.

Publicity 149

Publicity Insurance Insurance Interviews 149

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2016

The interview went really well, it just shows how important it is to craft a well-researched _. Despite intense media training, our spokesperson could not keep the _ __ straight in an interview. The interview went really well, it just shows how important it is to craft a well-researched briefing doc. media monitoring.

Publicity 120

Publicity Media Training Interviews B2B 120

Buzzstream

JULY 7, 2021

As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. This approach can include providing quotes, participating in interviews and podcasts, or becoming a regular contributor to relevant publications. The Strategy.

Case Study 113

Case Study Study Strategy Leadership 113

ImPRessions - Crenshaw Communications

DECEMBER 6, 2017

There’s a certain rhythm to working in public relations – agencies tackle new business opportunities, work closely with client teams and do the day-to-day work of media relations and thought leadership. The post A Public Relations Mixtape For The Season appeared first on Crenshaw Communications.

Publicity 160

Publicity System Energy Creativity 160

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. Do show you understand public relations. . The post So You’d Like A Job In Public Relations appeared first on Crenshaw Communications. Don’t pigeonhole yourself.

Publicity 120

Publicity B2B Fashion Sports 120

PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. When conducting interviews, capturing raw footage in the field, lighting a shot or running a soundboard for Facebook Live, proper techniques remain important, the service members agreed.

Public Affairs 86

Public Affairs Communications Radio Television 86

MaccaPR

AUGUST 10, 2020

Shifting gears, one of the insights you’ve found surprised me – that only 12% of B2B buyers rank case studies as helpful content. For information on B2B public relations with Maccabee, visit www.maccabee.com. . A virtual event just can’t replicate that experience of dynamic human interaction.

B2B 71

B2B Interviews Crisis Trade Shows 71

PRSay

FEBRUARY 5, 2019

Last year, the San Diego Humane Society (SDHS) earned a Silver Anvil Award for “Yorkie Mania Animal Rescue,” a campaign centered on rescuing nearly 200 neglected Yorkies and raising the public’s awareness of animal hoarding. We could interview the vets who were examining the dogs during a Facebook Live broadcast.

Case Study 82

Case Study Study Guidelines Internal 82

Wadds Inc.

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 72

Publicity Ethics Training Education 72