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How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

But I do know something about interviewing experts, which is often the basis for B2B comms writing. But once you’ve made your interview subject comfortable, it’s not always easy to think of new questions on the fly. In a way, this idea ties back to the old “Show, don’t tell” principle in storytelling.

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B2B Brand Storytelling – Using Stories to Engage

ReimaginePR

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them. Or your first presentation. That’s okay.

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Five Tips to Make an Impression on Phone Interviews

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. Techniques For Effective Business Communications. These five.more.

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What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. As it is on the occasional Saturday, I present several links wrapped around a theme and worthy of your attention. 1) What is storytelling? 1) What is storytelling? 2) Why storytelling works: The Angel’s Cocktail.

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Discovered by Porsche: the Art of Storytelling

Presspage

In an insightful presentation, Jasper shared his valuable learnings on the challenges faced, strategies adopted, and results achieved by the renowned automobile brand when trying to tap into new target audiences. Changing Markets: Current State and Challenges In his presentation, Jasper addressed the current state of content and marketing.

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Increasing Your Media Coverage Through Storytelling

PRSay

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview.

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Stop Me If You’ve Heard This Story Before

PR News

If you listen to podcasts in which Hollywood actors and directors are interviewed you’ll often hear the statement, “I love telling stories.” ” It’s always about storytelling. Storytelling is presented as a calling and given a spiritual sheen. Entertainment, by contrast, is crass.