Remove Infographics Remove Interviews Remove Presentation Remove Storytelling
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The Best Business Storytelling Posts from 2014 (Part II)

Ishmael's Corner

I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. As communicators increasingly spearhead owned media properties, they need to come up the curve in visual storytelling.

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Using Public Relations to Communicate Health and Wellness Research

5W PR

However, health and wellness research studies are often presented in technical language and can be challenging for the general public to understand. Storytelling Every research study has a story behind it. Storytelling humanizes the research and makes it relatable.

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Optimizing Impact in Investor Communications

Presspage

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As an alternative, a company can show a “day in the life” of employees or simply interview them one-on-one in a video featurette, like Elite SEM does in its more traditional talking-heads style post. It’s pure storytelling. An expression of corporate values. Make case studies more visual.

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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information. You can even customize the dimensions of your graphics.

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What is Technology PR?

5W PR

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. This could include blog posts, whitepapers, case studies, and infographics. What works well for a press release may need to be presented differently on social media or in a blog post.

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.