ImPRessions - Crenshaw Communications

AUGUST 18, 2021

But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. And given the ubiquity of social media, there’s an almost endless need for content, content, and more content. Earned results aren’t usually enough for a robust PR program.

Case Study 390

Case Study B2B Study Interviews 390

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. Full report.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Konnect Agency

AUGUST 11, 2020

Though we as a society already heavily relied on the internet before the entire world started to quarantine, having a good internet connection, email and social media platforms (personal and professional) became ESSENTIAL once we started to interact with people mainly through technology at the beginning of March.

LinkedIn 52

LinkedIn Instagram Twitter Agency 52

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 127

Leadership B2B Study Survey 127

Cision

JULY 6, 2015

Small talk is an essential part of our social interactions. But what about social media? Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether. Search for receptive individuals.

Social Media 120

Social Media Media Wikipedia Tools 120

Solo PR Pro

MARCH 1, 2022

I was a curious kid who loved writing things down. Before interviewing an executive or other subject matter expert, look for clues that will help you formulate your questions. Before interviewing an executive or other subject matter expert, look for clues that will help you formulate your questions. Prepare an interview agenda.

Interviews 99

Interviews Writing Internal International 99

Remote PR Jobs

SEPTEMBER 25, 2023

Many of my clients are independent PR agencies that hire me to write the very same pitches, blog posts, and bylines I once received on a daily basis as a journalist. If a reporter has to do their own research just to find out what the company does, they’ll be less inclined to want to write about it. Give some options.

Pitching 100

Pitching Report Writing LinkedIn 100

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. Growing Social Now Episode Summary. Beth Nyland on LinkedIn. How did they meet?

Creativity 98

Creativity Communications Instagram Interviews 98

NewsWhip

OCTOBER 28, 2022

The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. But quite frankly, the writing team should never have been in such a horrible position. Celebrities and fans took to social media immediately.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Using Help a Reporter Out (HARO) is a great way to gain media placements, but it’s important to leverage those placements to maximize your results. Share it on social media.

How To 245

How To Media Report Interviews 245

Communications Conversations

JUNE 1, 2018

Essentially, it’s amounted to one Instagram post, one Facebook post and a landing page (I’m sure they’ve done some social advertising, but of course, I’m not privy to that information). After all, donuts are one of those things that are relatively pervasive on social media.

Social Media 60

Social Media Media LinkedIn Instagram 60

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. You can find all of these wherever you listen to podcasts – happy habit stacking!

Publicity 127

Publicity Small Business Trends Leadership 127

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Whether you are sharing a customer journey, a customer experience, writing your about section on your website or LinkedIn, etc., Everything has a story.

Storytelling 130

Storytelling Media Video YouTube 130

Rock the Status Quo

OCTOBER 27, 2014

tweet this ) LinkedIn is a perfect example. It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. Interview them and share THEIR opinions, not yours.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Cision

JUNE 21, 2016

LinkedIn is a great platform for housing your resume and publishing content that showcases your expertise. Consider a brief introductory video of yourself to post on LinkedIn and to send to potential employers along with your resume. Ensure that you have proper mediums in place to communicate your story. Get published.

Brand 189

Brand Branding Real Estate Tourism 189

Deirdre Breakenridge

FEBRUARY 20, 2018

Every social media post. In order to build and maintain a personal brand, I suggest students start with a proper social media presence. Look at the social media platforms you already use. Look at the social media platforms you already use. Hit ‘refresh’ on job sites such as LinkedIn and Indeed.

Social Media 177

Social Media LinkedIn Brand Branding 177

Deirdre Breakenridge

MARCH 7, 2016

We shared our thoughts on a number of important topics, from preparing for your career and interviewing to working with HR recruiters and making yourself stand out online and through social media (the right way). When interviewing, a Google search uncovers everything on a candidate. Hands-on social media experience.

Communications 120

Communications Interviews Social Media LinkedIn 120

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. She used LinkedIn to share her thoughts on making healthcare more affordable. Create content.

Leadership 126

Leadership Content Marketing Healthcare Google 126

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. About Growing Social Now. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Marketing 118

Marketing Social Media Trends Instagram 118

MaccaPR

JULY 16, 2014

Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Karen Freberg

MAY 29, 2017

Very excited to have had this opportunity to share my story and insights about teaching social media. What inspired me to write this post was based on a comment a colleague sent to me privately via Twitter. Social media is first and foremost, social. This was one reason I wanted to write my book on Amazon.

Social Media 40

Social Media Media Education Community 40

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice. Find out how Burrelles empowers agencies with media outreach, monitoring and analysis services.

Agency 88

Agency Energy Crisis Management Industry 88

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Write a press release. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Upload the article to your LinkedIn page. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. Can you tell us a little bit about yourself and what made you start writing your blog? How do you measure the success of your blog?

Interviews 35

Interviews Writing Blogging Social Media 35

PR Fuel

AUGUST 19, 2021

Positive media coverage is likely to offer higher credibility than paid ads. Moreover, having good media relations gives the benefit of third-party endorsements, not to forget that it increases social media traffic. But how do you build and maintain positive media relationships? Interact With the Journalists’ Work.

How To 105

How To Media Pitching Report 105

Karen Freberg

JUNE 6, 2017

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. It is the topic a lot of social media marketing professionals are discussing, which started off with a Twitter conversation between Carlos Gil and Jason Falls. Okay, hold my coffee.

Social Media 40

Social Media Brand Branding Media 40

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? And believe me: you’re far from the only business that has clamored for media coverage, so you’ve got some stiff competition when it comes to getting a journalist’s attention. Instead, cozy up to reporters who write for your local newspaper. Connect on LinkedIn.

Pitching 120

Pitching Newspapers Writing Local 120

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 190

Writing Communications Marketing B2B 190

Maxim Behar

JANUARY 28, 2024

Maxim: I would compare what's been happening in the last year with AI to the appearance of social media 20-22 years ago. But here we are, in 2024, we are all in social media, sharing pictures all day and night. That's why I think artificial intelligence is currently building on what we got from social media.

Radio 59

Radio Ethics How To Writing 59

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media. If the event includes boldfaced names, there may be opportunities to pitch them for interviews ahead of time. Encourage social sharing. Write a thorough post-event report. .

Pitching 185

Pitching Survey Video Examples 185

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels. As election 2016 showed, social media has arrived as a primary news source.

B2B 120

B2B Customer Service Software Technology 120

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. Through working in television, I have become a strong writer, learned the story angles that capture an audience, learned how to shoot and edit video, and understand the value of social media. I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Think Beyond Social Media. Consider these content ideas for co-creating with micro influencers: Video interviews. Blog interviews or contributions. Blog interviews or contributions. Event panel.

Measurement 95

Measurement eBook Tools Survey 95

Sword and the Script

JANUARY 8, 2019

Media references are hard for several reasons. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews.

B2B 77

B2B Media eBook Interviews 77

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing.

Fashion 120

Fashion Pitching Journalism Social Media 120