B2B PR Sense

FEBRUARY 23, 2020

LinkedIn has all the features needed for personal branding. You'll need to know a few tactics to succeed in personal branding on LinkedIn. Why Use LinkedIn for Your Personal Brand? When it comes to brand awareness and promotion, no other social media network can hold a candle to LinkedIn. LinkedIn boasts over 575 million users , with over 260 million active monthly users. 79% of marketers see LinkedIn as a very good source of leads.

LinkedIn 145

LinkedIn Brand Branding How To 145

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. Q: Between writing two books, speaking at conferences and managing MarketingProfs, you’ve really made your mark over the years. What inspired you to write the book?

Interviews 101

Interviews Newspapers Writing Journalism 101

Critical Mention

MARCH 13, 2019

I started writing the blog in 2009, and the speaking and books followed on not too much later. In a world full of negativity, I want everything I write to be positive and helpful—and not divisive. The metric that is most important to me is impact, and that is evidenced by the number of emails and LinkedIn messages I receive from people who share with me how something I wrote or recorded help them. Blog Content Interviews Marketing Productivity Trends

Interviews 80

Interviews B2B Measurement LinkedIn 80

B2B PR Sense

FEBRUARY 20, 2018

LinkedIn is the secret weapon that has the power to push your B2B social media strategy into high gear -- and we have the LinkedIn best practices to help you use it to its fullest potential. Now we use LinkedIn for research, marketing, and thought leadership -- with phenomenal results. Why Use LinkedIn for Your B2B Business. LinkedIn is a powerhouse of opportunity that helps your business reach its goals. Using LinkedIn puts your brand on their radar.

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LinkedIn B2B Groups Analytics 221

PR Daily

JUNE 3, 2019

Using your client’s LinkedIn page to push thought leadership and industry news is an effective strategy to help spread their sphere of influence and promote their expertise. However, the inherent value LinkedIn offers and any business benefits for the client are often lost for a very big reason: your LinkedIn profile isn’t up to date. Here are a few thoughts for how you can showcase the value your client can get out of a LinkedIn platform: 1.

LinkedIn 125

LinkedIn How To SEO Analytics 125

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. Q: Between writing two books, speaking at conferences and managing MarketingProfs, you’ve really made your mark over the years. What inspired you to write the book?

Interviews 60

Interviews Content Marketing Marketing Newspapers 60

PR Daily

MARCH 28, 2018

Publishers and brands are increasingly turning to LinkedIn because of diminishing organic reach on Facebook. LinkedIn, meanwhile, has implemented numerous changes that make it more attractive for content marketers. Since being purchased by Microsoft, LinkedIn has added native video , enhanced its search features and improved its news feed algorithm to show more relevant content. LinkedIn emerges as a content-sharing network. Publishers leave Facebook for LinkedIn.

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LinkedIn Facebook B2B Interviews 92

PR Daily

MAY 12, 2020

LinkedIn rolls out virtual events tool. The social media platform is connecting its livestreaming feature, LinkedIn Live, with its new virtual conference feature, LinkedIn Events. LinkedIn’s feature seeks to better promote virtual events before they’re live and “extend the shelf live of your digital video content” after the conference is over. Image courtesy of LinkedIn.

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LinkedIn Tools Twitter Airlines 82

PR Expanded

JULY 28, 2014

Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. Find your best times to be on Facebook Twitter, Instagram, LinkedIn, etc., With Evernote , I’m able to capture bits of information when I’m on the go, for meetings, writing projects, blog posts, client projects, etc. How will you find the time to treat every meeting like a first interview?

Meeting 271

Meeting Interviews Software Energy 271

PR Daily

JULY 16, 2018

LinkedIn has become the preeminent platform for professionals. We now use LinkedIn for research, advertising, marketing, PR, content sharing and career advancement—with excellent results. Here are 10 tips to maximize your LinkedIn presence: 1. Your profile is a welcome mat for your LinkedIn account—and you’ll be judged accordingly. Follow these guidelines: Take time to write a compelling summary of your business. LinkedIn is no different.

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LinkedIn Guidelines Comparison Analytics 94

PR Daily

MARCH 30, 2018

Engagements on LinkedIn have risen exponentially in the last two years. The findings can point your LinkedIn content strategy in the right direction. As such, it is worth paying attention to which publishers’ content is having the most success on LinkedIn. Here’s what we found: Who were the top publishers on LinkedIn? The preeminent publishers on LinkedIn were a bit different than those that dominate other prominent social media platforms.

LinkedIn 92

LinkedIn Viral Guidelines Journalism 92

Konnect Agency

AUGUST 11, 2020

People always talk about Instagram and Twitter but we believe that your LinkedIn presence is similarly, if not more, important. LinkedIn distinguishes itself from other social media platforms in that it is more professional. You can treat your LinkedIn profile as a virtual CV of sorts.

LinkedIn 52

LinkedIn Instagram B2B Twitter 52

PR Daily

MARCH 24, 2015

Journalists do their homework prior to conducting interviews, but many executives fail when it comes to conveying expertise and making an impression before the first question is asked. A Public Relations Global Network study of North American reporters revealed that 82 percent of journalists use past media coverage as their primary source to prepare for an executive interview. What does surprise me the number of CEOs who do not have a fully optimized LinkedIn profile.”.

Interviews 131

Interviews Study Social Media LinkedIn 131

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. Can you tell us a little bit about yourself and what made you start writing your blog? So I try to think of less is more with my personal blog, as there is too much noise out there already, I tend to start writing a post when I see something that provokes a reaction inside of me.

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Interviews Hotels Blogging SEO 33

PR Daily

MARCH 2, 2015

When it comes to social media, lately I''ve surprised myself by how often I turn to LinkedIn. With the addition of LinkedIn Publishing , there seems to be more outstanding content on the business social network than ever before. LinkedIn has more than 347 million users worldwide. 80 percent of LinkedIn users. from a company they engage with on LinkedIn. Here are three surprising LinkedIn company page stats: 1. Although LinkedIn reports that.

LinkedIn 131

LinkedIn Company Survey Groups 131

Flack's Revenge

JULY 28, 2020

We kept in touch and Mitchell recently invited me to do a live video interview. Yet as communicators, we should be comfortable with the video interview format. I strongly recommend you contact him for any thought leadership coaching and writing help (here is his LinkedIn profile ).

Brand 170

Brand Branding B2B Interviews 170

PR Daily

AUGUST 23, 2019

Good morning, PR pros: Measurement can greatly help communicators looking to prove ROI—and LinkedIn is offering its marketing partners more data and insights on targeted audiences and industries. In a blog post , the LinkedIn wrote: By understanding the makeup/behaviors of your audience, the context of your industry, and the most recommendable practices for LinkedIn advertising, you’ll be poised to make smart decisions geared toward sustainable growth.

YouTube 90

YouTube LinkedIn Data Reddit 90

PR Daily

JULY 29, 2016

If you truly want to craft a killer LinkedIn profile, the guy who helped create the world's largest social network for professionals has a few tips. In a video interview , LinkedIn Co-Founder Reid Hoffman shared the biggest missteps he sees users making with their LinkedIn profiles. What follows are four specific tips Hoffman says will help distinguish your LinkedIn profile from the rest of the pack on the network. Hoffman asks during the video interview.

LinkedIn 95

LinkedIn Interviews How To Video 95

PR Daily

FEBRUARY 18, 2016

Writing is a cornerstone of all that we do as PR professionals. That gives you an idea of how important writing is to the PR industry. At my alma mater, all PR majors were required to spend a couple of semesters writing for the student newspaper. This taught us to think like a reporter—ask questions, interview more than one source and make sure to accurately quote our sources. Write when the mood strikes you. What works for you when you write, PR Daily readers?

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Writing Guidelines Newspapers Journalism 96

Critical Mention

FEBRUARY 27, 2020

Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Interviews Crisis Management Earned Media Facebook Influencer Marketing Instagram LinkedIn Media Relations Online Television Twitter YouTube

Radio 64

Radio Television Fashion Sports 64

PR Daily

APRIL 22, 2016

I've found many people struggle with just that question, and it paralyzes them when they are asked to write about themselves, which happens a lot in today's professional world. I know marketing professionals who can write entire websites for other companies but can't write a paragraph for their LinkedIn profile. Once you accept that you have the right to share your message with the online world, the hard part begins—the actual writing.

Writing 95

Writing Nonprofit LinkedIn Interviews 95

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Marketers now manage multiple online destinations – websites, Facebook pages, LinkedIn profiles, Twitter channels, YouTube pages, mico-sites, company blogs, Instagram and Pinterest pages, SlideShare and more. Interviews Inbound Marketing SEO

Interviews 71

Interviews SEO Engineering Blogging 71

PR Daily

APRIL 5, 2019

Have you ever been tempted to fudge the truth on your résumé, in a job interview or on a LinkedIn profile? Blind’s question was simple: “True or False: I have embellished or lied on my LinkedIn or résumé/CV to help land another job.”. Fidgeting or lack of eye contact in interviews. On a Blind discussion page , one scofflaw Amazon employee writes: “There is no such thing as good or bad candidate.

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Survey LinkedIn Google Technology 97

MaccaPR

JULY 16, 2014

With LinkedIn now connecting 300 million members worldwide and LinkedIn co-founder Reid Hoffman having just published his " The Alliance: Managing Talent in the Networked Age " book last week, it''s clear to most of our PR agency''s clients (particularly those with a business-to-business focus) LinkedIn is far more than a recruitment and job listing site. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols. LinkedIn

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LinkedIn Reddit Viral Banking 60

Bianchi Biz Blog

FEBRUARY 8, 2021

Perhaps one of my recent favorites was the result of an interview with John Deere. I was offered the opportunity to write a column. You can also find Peter on LinkedIn here: linkedin.com/in/pfretty.

Meeting 59

Meeting Technology Automotive Pitching 59

PR Daily

FEBRUARY 12, 2021

Publishing articles on LinkedIn and Medium, for example—with your thought leader’s byline—can also catch a reporter’s attention. We’ve heard firsthand from reporters that they search these platforms to see who’s writing about a topic to find potential sources.

Content Marketing 160

Content Marketing Strategy Marketing Case Study 160

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. And LinkedIn is a powerhouse for B2B lead generation and recruiting. Interviews PR PR Tech Public Relations Social Media Uncategorized Web 2.0

Social Media 139

Social Media B2B Privacy Marketing 139

PR Daily

SEPTEMBER 10, 2020

Might they interview the featured speaker? Create presenter interviews. Interview speakers or performers by phone or chat sessions shortly after they commit to the event. Plan to write and distribute news that summarizes the event (and establishes its success).

Interviews 168

Interviews Healthcare YouTube Social Media 168

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. We post the blog version of each episode to our social channels on Facebook, Twitter, LinkedIn and Google Plus. Branding Interviews Marketing PR Tech B2B marketing SEO video

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B2B Video Film YouTube 142

Glean.info Blog

NOVEMBER 13, 2020

A survey by Edelman and LinkedIn reveals that 88% of decision makers agree that thought leadership is effective at enhancing perceptions of an organization. They may also shy away from broadcast interviews for fear of misspeaking or being unable to handle a difficult question.

Leadership 80

Leadership SEO LinkedIn Interviews 80

Buzzstream

NOVEMBER 10, 2020

There is no excuse for getting a journalist’s name wrong and taking a few extra minutes to double-check it, against their email address, author bio, LinkedIn or Twitter profile, is essential. . Get weekly exclusives (find a celebrity, conduct the interview etc.).

Digital PR 106

Digital PR Writing Pitching Study 106

PR Daily

DECEMBER 13, 2016

Roughly 8 million articles were published on LinkedIn this year. In that sea of writing and thinking, plenty of pieces stood out, but which ones transcended industry audiences and sparked a real conversation? What were the topics that were most talked about out in the business world (and LinkedIn’s newsroom)? Levi’s chief, Chip Bergh , took to LinkedIn in November with a simple observation: You don’t need a gun to try on jeans.

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LinkedIn Viral Construction Financial 98

Critical Mention

SEPTEMBER 10, 2019

For example, you can create a case study where you interview one of your current clients on how they utilize your product. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Public Relations Content Marketing Earned Media Facebook Influencer Marketing Instagram LinkedIn Marketing Media Relations Online Online News Monitoring Twitter YouTube

Reputation 64

Reputation Case Study eBook Radio 64

PR Daily

JUNE 21, 2019

When interviewing, having a firm understanding of the company also demonstrates your enthusiasm and aptitude for the organization and industry at large. Don’t be shy to ask for business cards or LinkedIn profiles when you meet someone new. Brush up on your writing skills. In the communications field, most jobs require a writing or grammar test as part of the job application process or interview. Read up on common interview questions and practice answering them.

Interviews 131

Interviews Meeting LinkedIn Travel 131

PR Daily

JANUARY 21, 2021

Netflix is currently testing a “shuffle” feature, which it confirmed in a recent investor interview will soon roll out for all users: Congrats to Netflix's recommendations algo team on all of the new data [link].

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Brand Branding Instagram Enterprise 100

PR Daily

SEPTEMBER 17, 2020

Also: A peek behind the scenes of a Zoom interview with CNN, Southwest Airlines keeps middle seat open through Nov. I did this for my hotel room job interview ! 30, 50% of pros feel productive while wearing pajamas, and more.

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Airlines Hotels Tourism Instagram 94

PR Daily

JUNE 26, 2019

Your interview isn’t over when the face-to-face meeting ends. Before you walk out of the interview, make sure you get the email of the hiring manager (if you haven’t already done so). The Muse ’s Katrina Davies pulled responses from LinkedIn for her piece “ 12 Pieces of Advice for New Grads That Everyone Should Take.” Content Marketing Crisis Communications Media Relations Social Media Writing & Editing

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Marketing Retail Travel Interviews 115

PR Daily

DECEMBER 19, 2018

A LinkedIn Premium membership. LinkedIn is an excellent way to build your network virtually and connect your in-person meetings with online profiles for future conversations and collaboration. With LinkedIn Premium, you can give the gift of additional features that can help your PR pro find his or her dream job or better connect with industry peers. Marketing PR Social Media Writing & Editing holiday gifts holiday PR Holidays

Airlines 118

Airlines Software Conference Mobile 118

PR Daily

JUNE 18, 2019

We map out who we want to work with, possibly research on changes with social media and sometimes go out and get inspired by events or by interviewing interesting people on our podcast.” – Etica Personal Branding. Follow her on Twitter @PRisUs or connect with her on LinkedIn. Content Marketing Marketing PR Social Media Writing & Editing career development financial planning Networking professional development

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Financial Banking B2B Digital PR 118

PR Daily

APRIL 20, 2020

In an open letter on LinkedIn , Shake Shake’s chief executive, Randy Garutti, and Danny Meyer, Union Square Hospitality Group’s chief executive (as well as Shake Shack’s founder and chairman), wrote: Shake Shack was fortunate last Friday to be able to access the additional capital we needed to ensure our long term stability through an equity transaction in the public markets.

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Employee Nonprofit Marketing Consumer 105