How to Succeed with Personal Branding on LinkedIn

B2B PR Sense

LinkedIn has all the features needed for personal branding. You'll need to know a few tactics to succeed in personal branding on LinkedIn. Why Use LinkedIn for Your Personal Brand? When it comes to brand awareness and promotion, no other social media network can hold a candle to LinkedIn. LinkedIn boasts over 575 million users , with over 260 million active monthly users. 79% of marketers see LinkedIn as a very good source of leads.

Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. Q: Between writing two books, speaking at conferences and managing MarketingProfs, you’ve really made your mark over the years. What inspired you to write the book?

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Interview with Anthony Iannarino

Critical Mention

I started writing the blog in 2009, and the speaking and books followed on not too much later. In a world full of negativity, I want everything I write to be positive and helpful—and not divisive. The metric that is most important to me is impact, and that is evidenced by the number of emails and LinkedIn messages I receive from people who share with me how something I wrote or recorded help them. Blog Content Interviews Marketing Productivity Trends

10 LinkedIn Best Practices That Will Accelerate Your Business

B2B PR Sense

LinkedIn is the secret weapon that has the power to push your B2B social media strategy into high gear -- and we have the LinkedIn best practices to help you use it to its fullest potential. Now we use LinkedIn for research, marketing, and thought leadership -- with phenomenal results. Why Use LinkedIn for Your B2B Business. LinkedIn is a powerhouse of opportunity that helps your business reach its goals. Using LinkedIn puts your brand on their radar.

How to unlock to full potential of LinkedIn for clients

PR Daily

Using your client’s LinkedIn page to push thought leadership and industry news is an effective strategy to help spread their sphere of influence and promote their expertise. However, the inherent value LinkedIn offers and any business benefits for the client are often lost for a very big reason: your LinkedIn profile isn’t up to date. Here are a few thoughts for how you can showcase the value your client can get out of a LinkedIn platform: 1.

Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. Q: Between writing two books, speaking at conferences and managing MarketingProfs, you’ve really made your mark over the years. What inspired you to write the book?

As publishers flee Facebook, LinkedIn rises

PR Daily

Publishers and brands are increasingly turning to LinkedIn because of diminishing organic reach on Facebook. LinkedIn, meanwhile, has implemented numerous changes that make it more attractive for content marketers. Since being purchased by Microsoft, LinkedIn has added native video , enhanced its search features and improved its news feed algorithm to show more relevant content. LinkedIn emerges as a content-sharing network. Publishers leave Facebook for LinkedIn.

PepsiCo creates snack websites, LinkedIn launches events tool, and Twitter flags COVID-19 misinformation

PR Daily

LinkedIn rolls out virtual events tool. The social media platform is connecting its livestreaming feature, LinkedIn Live, with its new virtual conference feature, LinkedIn Events. LinkedIn’s feature seeks to better promote virtual events before they’re live and “extend the shelf live of your digital video content” after the conference is over. Image courtesy of LinkedIn.

Part II: Finding The Time To Treat Every Meeting Like a First Interview

PR Expanded

Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. Find your best times to be on Facebook Twitter, Instagram, LinkedIn, etc., With Evernote , I’m able to capture bits of information when I’m on the go, for meetings, writing projects, blog posts, client projects, etc. How will you find the time to treat every meeting like a first interview?

10 ways to beef up your LinkedIn profile

PR Daily

LinkedIn has become the preeminent platform for professionals. We now use LinkedIn for research, advertising, marketing, PR, content sharing and career advancement—with excellent results. Here are 10 tips to maximize your LinkedIn presence: 1. Your profile is a welcome mat for your LinkedIn account—and you’ll be judged accordingly. Follow these guidelines: Take time to write a compelling summary of your business. LinkedIn is no different.

Tips, tactics and insight from LinkedIn's top publishers

PR Daily

Engagements on LinkedIn have risen exponentially in the last two years. The findings can point your LinkedIn content strategy in the right direction. As such, it is worth paying attention to which publishers’ content is having the most success on LinkedIn. Here’s what we found: Who were the top publishers on LinkedIn? The preeminent publishers on LinkedIn were a bit different than those that dominate other prominent social media platforms.

LinkedIn Best Practices To Grow Your Network

Konnect Agency

People always talk about Instagram and Twitter but we believe that your LinkedIn presence is similarly, if not more, important. LinkedIn distinguishes itself from other social media platforms in that it is more professional. You can treat your LinkedIn profile as a virtual CV of sorts.

Study: CEOs should hone knowledge, social media before interviews

PR Daily

Journalists do their homework prior to conducting interviews, but many executives fail when it comes to conveying expertise and making an impression before the first question is asked. A Public Relations Global Network study of North American reporters revealed that 82 percent of journalists use past media coverage as their primary source to prepare for an executive interview. What does surprise me the number of CEOs who do not have a fully optimized LinkedIn profile.”.

My recent interview with Vuelio

Norton's Notes

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. Can you tell us a little bit about yourself and what made you start writing your blog? So I try to think of less is more with my personal blog, as there is too much noise out there already, I tend to start writing a post when I see something that provokes a reaction inside of me.

12 ways to make the most of your LinkedIn company page

PR Daily

When it comes to social media, lately I''ve surprised myself by how often I turn to LinkedIn. With the addition of LinkedIn Publishing , there seems to be more outstanding content on the business social network than ever before. LinkedIn has more than 347 million users worldwide. 80 percent of LinkedIn users. from a company they engage with on LinkedIn. Here are three surprising LinkedIn company page stats: 1. Although LinkedIn reports that.

Start Making Sense: Helping Tech Brands tell their Stories

Flack's Revenge

We kept in touch and Mitchell recently invited me to do a live video interview. Yet as communicators, we should be comfortable with the video interview format. I strongly recommend you contact him for any thought leadership coaching and writing help (here is his LinkedIn profile ).

Brand 170

LinkedIn offers marketers more data, YouTube curtails ‘fake news’ about Hong Kong, and Amazon and DoorDash cave on tipping

PR Daily

Good morning, PR pros: Measurement can greatly help communicators looking to prove ROI—and LinkedIn is offering its marketing partners more data and insights on targeted audiences and industries. In a blog post , the LinkedIn wrote: By understanding the makeup/behaviors of your audience, the context of your industry, and the most recommendable practices for LinkedIn advertising, you’ll be poised to make smart decisions geared toward sustainable growth.

LinkedIn co-creator tells how to avoid fatal flaws in your profile

PR Daily

If you truly want to craft a killer LinkedIn profile, the guy who helped create the world's largest social network for professionals has a few tips. In a video interview , LinkedIn Co-Founder Reid Hoffman shared the biggest missteps he sees users making with their LinkedIn profiles. What follows are four specific tips Hoffman says will help distinguish your LinkedIn profile from the rest of the pack on the network. Hoffman asks during the video interview.

8 writing tips for young PR pros

PR Daily

Writing is a cornerstone of all that we do as PR professionals. That gives you an idea of how important writing is to the PR industry. At my alma mater, all PR majors were required to spend a couple of semesters writing for the student newspaper. This taught us to think like a reporter—ask questions, interview more than one source and make sure to accurately quote our sources. Write when the mood strikes you. What works for you when you write, PR Daily readers?

Thinking Critically with Robyn Stevens

Critical Mention

Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Interviews Crisis Management Earned Media Facebook Influencer Marketing Instagram LinkedIn Media Relations Online Television Twitter YouTube

Radio 64

Try these 4 techniques when writing about yourself

PR Daily

I've found many people struggle with just that question, and it paralyzes them when they are asked to write about themselves, which happens a lot in today's professional world. I know marketing professionals who can write entire websites for other companies but can't write a paragraph for their LinkedIn profile. Once you accept that you have the right to share your message with the online world, the hard part begins—the actual writing.

Landing Page, SEO and Blog Secrets: An Interview with Clint Danks of ThinkSEM

MaccaPR

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Marketers now manage multiple online destinations – websites, Facebook pages, LinkedIn profiles, Twitter channels, YouTube pages, mico-sites, company blogs, Instagram and Pinterest pages, SlideShare and more. Interviews Inbound Marketing SEO

10% of tech workers say they lied to get jobs

PR Daily

Have you ever been tempted to fudge the truth on your résumé, in a job interview or on a LinkedIn profile? Blind’s question was simple: “True or False: I have embellished or lied on my LinkedIn or résumé/CV to help land another job.”. Fidgeting or lack of eye contact in interviews. On a Blind discussion page , one scofflaw Amazon employee writes: “There is no such thing as good or bad candidate.

Revisiting The Power Of LinkedIn: 4 Etiquette Lessons From A Digital Crisis

MaccaPR

With LinkedIn now connecting 300 million members worldwide and LinkedIn co-founder Reid Hoffman having just published his " The Alliance: Managing Talent in the Networked Age " book last week, it''s clear to most of our PR agency''s clients (particularly those with a business-to-business focus) LinkedIn is far more than a recruitment and job listing site. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols. LinkedIn

Meet the Media: Peter Fretty, Technology Editor at IndustryWeek

Bianchi Biz Blog

Perhaps one of my recent favorites was the result of an interview with John Deere. I was offered the opportunity to write a column. You can also find Peter on LinkedIn here: linkedin.com/in/pfretty.

How content marketing offers a foundation for your PR strategy

PR Daily

Publishing articles on LinkedIn and Medium, for example—with your thought leader’s byline—can also catch a reporter’s attention. We’ve heard firsthand from reporters that they search these platforms to see who’s writing about a topic to find potential sources.

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

This is my first in series of interviews on the topic. Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. And LinkedIn is a powerhouse for B2B lead generation and recruiting. Interviews PR PR Tech Public Relations Social Media Uncategorized Web 2.0

13 smart, affordable ways to promote events

PR Daily

Might they interview the featured speaker? Create presenter interviews. Interview speakers or performers by phone or chat sessions shortly after they commit to the event. Plan to write and distribute news that summarizes the event (and establishes its success).

How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. We post the blog version of each episode to our social channels on Facebook, Twitter, LinkedIn and Google Plus. Branding Interviews Marketing PR Tech B2B marketing SEO video

B2B 142

How to Create Compelling Thought Leadership Content — and How Your PR Staff Can Help

Glean.info Blog

A survey by Edelman and LinkedIn reveals that 88% of decision makers agree that thought leadership is effective at enhancing perceptions of an organization. They may also shy away from broadcast interviews for fear of misspeaking or being unable to handle a difficult question.

How To Write A Pitch For Digital PR In 2021: A Complete Guide

Buzzstream

There is no excuse for getting a journalist’s name wrong and taking a few extra minutes to double-check it, against their email address, author bio, LinkedIn or Twitter profile, is essential. . Get weekly exclusives (find a celebrity, conduct the interview etc.).

The 10 most popular LinkedIn articles of 2016

PR Daily

Roughly 8 million articles were published on LinkedIn this year. In that sea of writing and thinking, plenty of pieces stood out, but which ones transcended industry audiences and sparked a real conversation? What were the topics that were most talked about out in the business world (and LinkedIn’s newsroom)? Levi’s chief, Chip Bergh , took to LinkedIn in November with a simple observation: You don’t need a gun to try on jeans.

5 Ways to Improve your Online Reputation

Critical Mention

For example, you can create a case study where you interview one of your current clients on how they utilize your product. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Public Relations Content Marketing Earned Media Facebook Influencer Marketing Instagram LinkedIn Marketing Media Relations Online Online News Monitoring Twitter YouTube

10 do’s and don’ts for landing your first PR job

PR Daily

When interviewing, having a firm understanding of the company also demonstrates your enthusiasm and aptitude for the organization and industry at large. Don’t be shy to ask for business cards or LinkedIn profiles when you meet someone new. Brush up on your writing skills. In the communications field, most jobs require a writing or grammar test as part of the job application process or interview. Read up on common interview questions and practice answering them.

Brand managers celebrate Inauguration Day, Unilever launches sweeping DE&I commitments, and Netflix tests a ‘shuffle’ feature

PR Daily

Netflix is currently testing a “shuffle” feature, which it confirmed in a recent investor interview will soon roll out for all users: Congrats to Netflix's recommendations algo team on all of the new data [link].

Brand 100

Facebook launches ‘Business Suite,’ PepsiCo enters wellness market with drink to help sleep, and Barbados entices remote workers with 12-month visa

PR Daily

Also: A peek behind the scenes of a Zoom interview with CNN, Southwest Airlines keeps middle seat open through Nov. I did this for my hotel room job interview ! 30, 50% of pros feel productive while wearing pajamas, and more.

30 jobs in the PR and marketing world

PR Daily

Your interview isn’t over when the face-to-face meeting ends. Before you walk out of the interview, make sure you get the email of the hiring manager (if you haven’t already done so). The Muse ’s Katrina Davies pulled responses from LinkedIn for her piece “ 12 Pieces of Advice for New Grads That Everyone Should Take.” Content Marketing Crisis Communications Media Relations Social Media Writing & Editing

9 fantastic holiday gifts for PR pros

PR Daily

A LinkedIn Premium membership. LinkedIn is an excellent way to build your network virtually and connect your in-person meetings with online profiles for future conversations and collaboration. With LinkedIn Premium, you can give the gift of additional features that can help your PR pro find his or her dream job or better connect with industry peers. Marketing PR Social Media Writing & Editing holiday gifts holiday PR Holidays

9 productive activities for PR pros during a summer lull

PR Daily

We map out who we want to work with, possibly research on changes with social media and sometimes go out and get inspired by events or by interviewing interesting people on our podcast.” – Etica Personal Branding. Follow her on Twitter @PRisUs or connect with her on LinkedIn. Content Marketing Marketing PR Social Media Writing & Editing career development financial planning Networking professional development

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

In an open letter on LinkedIn , Shake Shake’s chief executive, Randy Garutti, and Danny Meyer, Union Square Hospitality Group’s chief executive (as well as Shake Shack’s founder and chairman), wrote: Shake Shack was fortunate last Friday to be able to access the additional capital we needed to ensure our long term stability through an equity transaction in the public markets.