Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. I am an associate editor and I primarily work with Fleet Maintenance Magazine and Trailer-Body Builders Magazine , and I also occasionally contribute to FleetOwner magazine.

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Meeting Media Training Automotive 98

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Earned media offers credibility even though we give up perfect control over the message. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period.

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Case Study B2B Study Interviews 390

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Using Help a Reporter Out (HARO) is a great way to gain media placements, but it’s important to leverage those placements to maximize your results. Share it on social media.

How To 245

How To Media Report Interviews 245

PRSay

JANUARY 29, 2024

Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live , PRSA’s monthly livestream on LinkedIn on Jan. Top of the list: Write a manifesto about your leadership values. You wouldn’t send a spokesperson out on a media tour without a handful of key messages,” he said.

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Energy Leadership Meeting LinkedIn 127

Bianchi Biz Blog

OCTOBER 23, 2023

I am the editor of AftermarketNews at Babcox Media in Akron, Ohio. I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. Connect with me on LinkedIn —that’s where I mostly live.

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Meeting Automotive Media Journalism 97

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. I do a lot of interviews with pros in the EV industry. Offer us an interview with someone with technical expertise.

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Meeting Media Travel Interviews 81

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Finally, the header image was created using DALLE-2.

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Interviews Publicity Technology Social Media 104

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. Full report.

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Interviews Content Marketing Writing Journalism 60

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. What are people saying about your brand when discussing CRM systems on social media?

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Trends Marketing Wikipedia Reddit 182

Konnect Agency

AUGUST 11, 2020

Though we as a society already heavily relied on the internet before the entire world started to quarantine, having a good internet connection, email and social media platforms (personal and professional) became ESSENTIAL once we started to interact with people mainly through technology at the beginning of March.

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LinkedIn Instagram Twitter Agency 52

Critical Mention

JANUARY 3, 2019

We had the opportunity to speak to Richard and gain his insights into how he completely turned his life around, how his relationship with the media changed, and which channels he feels are most valuable for thought leaders and content creators today. I was just enjoying the opportunity to write and speak about my experiences.

Interviews 105

Interviews Ethics Government Internal 105

Bianchi Biz Blog

APRIL 3, 2023

I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! My colleague, Pete Bigelow, and I interviewed about three dozen people who were involved with the EV1 and told the story in their words. You can follow Hannah on LinkedIn here. General Motors’ mayfly mayhem.

Automotive 78

Automotive Meeting Report Insurance 78

Deirdre Breakenridge

JULY 9, 2018

These tips will also help you stand out in interview and applications. If you have to write a research report, how could that research help your client’s business? If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising.

Social Media 150

Social Media Media Case Study Analytics 150

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. This is my first in series of interviews on the topic. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? What comes after social media? Absolutely.

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Social Media Marketing Media B2B 149

Solo PR Pro

MARCH 1, 2022

I use a five-step process to gather information that lets me craft stories that stand out in internal communications and media pitches. I was a curious kid who loved writing things down. Before interviewing an executive or other subject matter expert, look for clues that will help you formulate your questions. Write your story.

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Interviews Writing Pitching Internal 99

Critical Mention

MARCH 13, 2019

I started writing the blog in 2009, and the speaking and books followed on not too much later. In a world full of negativity, I want everything I write to be positive and helpful—and not divisive. The post Interview with Anthony Iannarino appeared first on Critical Mention - Media Monitoring. SCHEDULE A DEMO.

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Interviews B2B Measurement Blogging 65

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on NicoleMarieFallon.com I worked as a freelance and staff journalist for about eight years before I launched Lightning Media Partners. Many of my clients are independent PR agencies that hire me to write the very same pitches, blog posts, and bylines I once received on a daily basis as a journalist. Give some options.

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Pitching Report Writing LinkedIn 100

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 135

Leadership B2B Study Survey 135

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. Also good for career PR pros looking to uplevel their knowledge.

Publicity 134

Publicity Small Business Trends Leadership 134

PR Fuel

AUGUST 19, 2021

And there is no better way to reach the public than through media relationships. Business owners now realize the numerous benefits of media relations to boost brand awareness. Positive media coverage is likely to offer higher credibility than paid ads. But how do you build and maintain positive media relationships?

How To 105

How To Media Pitching Report 105

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. Beth Nyland on LinkedIn. Growing Social Now Episode Summary. “Do you offer solutions?

Creativity 98

Creativity Communications Instagram Interviews 98

Bianchi Biz Blog

SEPTEMBER 7, 2021

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. You can follow John on Twitter and LinkedIn.

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Meeting Transportation Media Journalism 91

PRSay

DECEMBER 18, 2023

Since bursting into the public consciousness in November 2022 with the debut of ChatGPT, artificial intelligence has signified “a profound shift in society, media and culture,” said Perry, the December guest for Strategies & Tactics Live , PRSA’s monthly interview series on LinkedIn. “We Perry said.

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Communications Guidelines Technology Tools 73

NewsWhip

OCTOBER 28, 2022

The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. But quite frankly, the writing team should never have been in such a horrible position. Celebrities and fans took to social media immediately. Rule 1: Be Truthful.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

wiredPRworks

MAY 18, 2022

.” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. I remember connecting with Barry via social media and then being surprised when he suggested a face-to-face meetup. Barry Moltz on LinkedIn.

Small Business 52

Small Business Social Media Radio Media 52

Rock the Status Quo

OCTOBER 27, 2014

tweet this ) LinkedIn is a perfect example. It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. Interview them and share THEIR opinions, not yours.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Cision

JUNE 21, 2016

LinkedIn is a great platform for housing your resume and publishing content that showcases your expertise. Consider a brief introductory video of yourself to post on LinkedIn and to send to potential employers along with your resume. Ensure that you have proper mediums in place to communicate your story. Get published.

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Brand Branding Real Estate Tourism 189

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Bianchi PR’s Meet the Media Recap.

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Meeting Media Journalism Education 93

PRSay

OCTOBER 5, 2023

After working in public relations for more than 25 years and then becoming a leadership consultant and trainer, Ken Jacobs knows that the PR profession often promotes people into management and leadership “because they’re good at PR, they’re good with media, they’re good with clients and new biz. But leadership is a different set of skills.”

Leadership 73

Leadership Ethics Energy LinkedIn 73

Bianchi Biz Blog

JANUARY 24, 2022

We shot a ton of on-site footage for our social media channels that our readers and followers really enjoyed. The two-day series featured interviews with industry experts on the topics of ADAS and autonomy, along with virtual demonstrations of AEye’s CES Innovation award-winning 4Sight LiDAR. Any pet peeves with PR people?

Meeting 78

Meeting Automotive Media Technology 78

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment.

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Radio Pinterest Television Government 64

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Feel free to follow me on Twitter and Instagram, and connect with me on LinkedIn.

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Meeting Automotive Media Transportation 82

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. Owned media is content you create on a platform you own, such as your company’s website or blog. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Step 2: Create a Content Map.

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Exercises Google Writing Blogging 198

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. Y ou can follow Bob on social media on Twitter & LinkedIn. What story or stories are you most proud of?

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Automotive Engineering System Media 82

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. She used LinkedIn to share her thoughts on making healthcare more affordable. Many of them offer COVID-19 vaccinations.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Newsfile

JUNE 28, 2023

By Melissa Strle Table Of Contents What is media monitoring? What is the difference between media mentions and media coverage? Why is media monitoring so important? What are the benefits of media monitoring? What Is Media Monitoring? What Is The Difference Between Media Mentions & Media Coverage?

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Media Analytics Radio Google 52

Bianchi Biz Blog

FEBRUARY 8, 2021

Perhaps one of my recent favorites was the result of an interview with John Deere. I was offered the opportunity to write a column. You can also find Peter on LinkedIn here: linkedin.com/in/pfretty. You might also be interested in: Meet the Media: Rebecca Lindland, Automotive Industry Analyst & Freelance Writer.

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Technology Meeting Automotive Media 56